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by David B. Yoffie, Martha E. Mangelsdorf
Mastering Strategy
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Contents
Mastering Strategy
Strategy Rule #1: Look Forward, Reason Back
Strategy Rule #2: Make Big Bets, Without Betting the Company
Strategy Rule #3: Build Platforms and Ecosystems — Not Just Products
Strategy Rule #4: Exploit Leverage and Power — Play Judo and Sumo
Strategy Rule #5: Shape the Organization Around Your Personal Anchor
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