Chapter 9
Management Incentives

Management of a company operates as an agent for the shareholders, the principals of the firm. Conflicts between principals and agents have always existed. Most investors ignore them as a cost of business until a financial crisis erupts, when abuses inevitably come to the forefront. It is only then that investors become aware of the problem.

For arbitrageurs, dealing with corporate management's conflicts of interest is part of the daily investing life. Arbitrageurs usually get involved after a transaction has been announced. It is important to understand the rationale behind a transaction to see whether a higher bid might emerge and whether management has an incentive to support such a higher bid. In management buyouts (MBOs) in particular, it is highly unlikely that a higher bidder will emerge.

In the United States, information about management's interest in a merger is supposed to be disclosed in detail. Proxy statements show the different levels of interest that management has in the transaction. The Securities and Exchange Commission (SEC) adopted special regulations under Rule 13E-3 to deal with acquisitions in which management is on both sides of the transaction. Schedule 13E-3 is filed at the same time as Schedule TO or the statements under Regulation 14A, but at least 30 days before any securities are purchased by the acquirer. Much of the material required to be disclosed in Schedule 13E-3 duplicates that of other filings in going-private transactions. As a result, many filings contain little more information that the headings followed by sentences incorporating the other material by reference. Exhibit 9.1 shows an excerpt of such a filing in the going-private transaction of rue21, Inc. There is little substantive information in the filing. The exhibit only shows the information of items 1 through 4. The remainder of the 10-page filing looks similar to the items shown here. An arbitrageur reviewing this filing learns nothing new. The only interesting element of these filings are that they are sometimes used to file board presentations from the company's advisers. Arbitrageurs can glean valuable information from such presentations.

rue21, Inc. was acquired by private equity firm Apax Partners. Even though there is rarely useful information in a Schedule 13E-3 filing itself, the appendices to the filing can be very useful. In the case of rue21's 13E-3, eight presentations were filed as appendices that had been given by investment bank Perella Weinberg Partners to the special committee of the board of directors.

The only benefit of Rule 13e-3 is that additional disclosures are required from buyers about their opinion on the fairness of the transaction. They are required to state whether they believe that the transaction is fair to shareholders. The information is already included in the proxy or tender offer statements and is incorporated by reference into Schedule 13E-3. Needless to say, buyers always believe that the transaction is fair. The disclosures in this section are mostly rephrased repetitions of the determination of fairness made in boilerplate language by the board of directors.

Management Compensation

In a corporation organized by Taylorist principles, the value of management is key to the success of the firm. Rank and file staff has to be just good enough to complete well-defined tasks that are assigned by management.1 Retention of key executives is of prime importance in such organizations, and today's levels of compensation reflect management's indispensability.

Modern management compensation consists of a number of different elements:

  • Salary.
  • Short-term incentives, such as an annual bonus. These incentives are often tied to specific goals, such as financial parameters, improvements in product quality, or market share.
  • Long-term incentives, such as restricted stock, options, or stock appreciation rights. These incentives typically are subject to a vesting schedule.
  • Benefits, such as pensions, health and life insurance, financial planning assistance, personal use of corporate jets or company cars.
  • Indemnification. This benefit is often overlooked. It is highly contingent on extremely rare scenarios where executives are held liable personally for wrongdoing. However, the value of indemnification is very large when such a scenario occurs.

For the executives with the highest overall compensation, variable components constitute the bulk of their income. For executives with lower total compensation, salary makes the largest contribution to their income. An entire cottage industry of compensation consultants has sprung up over the years that advises the board of directors of public companies on the best level and combination of the different types of compensation. What happens if a company is acquired by another is no more than an afterthought in these discussions. However, the payout to top management can be considerable when a firm is acquired.

So-called change of control provisions in the employment agreements of management provide for large immediate payouts when an acquisition is completed. Typical payments under such provisions are listed next.

  • Salary and annual bonus are often paid out as a lump sum at a multiple of a single year's total.
  • Stock options and stock appreciation rights are cashed out at their intrinsic value. Restricted stock loses its restrictions and is also cashed out or converted into unrestricted stock of the acquirer.
  • Benefits usually terminate but sometimes continue to be available. Health insurance in particular is often available for an extended period of time after a merger.
  • Indemnification continues to be provided by buyer for executives' actions at the former target.

The large lump-sum payments for salary, bonus, and stock options are referred to as golden parachutes. They were introduced originally to overcome resistance of top managers to mergers that would enhance shareholder value but eliminate their management roles. Rather than work to make their own jobs with their comfortable salaries redundant, managers had an incentive to block mergers so that they could hold on to their highly remunerated positions. An additional incentive for top managers is the difficulty of finding comparable positions elsewhere, especially if their industry is consolidating. Although many top managers like to point out in salary negotiations that their skills are easily transferable to other firms, the reality is that it is difficult for outsiders to obtain highly compensated management positions, as these roles are often filled internally. Management stars in some top companies may find new employment easily, but run-of-the-mill executives from small- or mid-cap firms can have a harder time. Studies illustrate that CEOs of companies that are acquired experience a high likelihood of being laid off at the time of acquisition, and within several years for the few who remain employed initially.2

Exhibit 9.2 shows the disclosure of change of control payments for Omnicom. As is typical for firms that have seen a strong appreciation of their stock and are heavy users of options, the bulk of the value of a change of control comes from the immediate vesting of stock options upon the closing.

In addition to change of control payments, management can receive special rewards for effecting a merger, such as some executives of ATMI Inc. did upon the acquisition by Entegris Inc. (Exhibit 9.3).

Payments to executives are subject to excise taxes unless they have been approved by shareholders. Section 280G denies a corporation a deduction for a golden parachute payment to the extent that it exceeds three times an executive's annual salary unless shareholders have approved the payment.3 A parallel regulation, section 4999, imposes a 20 percent excise tax on the recipient of the excess payment of the golden parachute.

These rules were first introduced in the 1980s after a public outcry over large payments to executives whose companies are acquired. The IRS regulations were well meant but have been diluted quite significantly. When they do apply, they have an adverse effect on shareholders. Companies are allowed to reimburse executives for the 20 percent excise tax. The result is that the cost of the golden parachute has increased for the company, and a sophisticated buyer will take the cost of the nondeductibility and reimbursement of the excise tax into account and reduce the purchase price accordingly. The net effect is a transfer of shareholder wealth to Uncle Sam. In many mergers, golden parachutes are immaterial, but for smaller companies with highly compensated executives, golden parachutes can become significant.

The rationale behind golden parachutes was to provide managers with strong financial security if they give up their jobs to support mergers that are in the interest of shareholders. The reality of change of control provisions is more differentiated than the theory suggests. Under the Dodd-Frank regulations, golden parachute payments need to be approved by shareholders. Originally Dodd-Frank was supposed to regulate banks and financial products rather than tax treatment of mergers, but experience shows that the reach of new laws quickly goes beyond the original intent. Exhibit 9.4 shows disclosures in such an advisory vote. As it is an advisory vote it is non-binding and is of no practical consequence. Nevertheless, some larger companies may find compelled to follow the outcome of a shareholder advisory vote.

Accelerated vesting of restricted stock and options is the largest potential conflict of interest for managers who have to consider the sale of their firm. Mergers provide managers with two types of windfall profits:

  1. Most mergers are done at a premium to the trading price of the stock. Options that have been issued at the money or even out of the money suddenly have a large intrinsic value that will be realized when the merger closes.
  2. Options vest immediately. Rather than having to wait up to 10 years and going through the associated market risk for such a long period, executive options vest with the closing and can be cashed out immediately.

Therefore, change of control provisions lead to a set of incentives that make mergers potentially more attractive for managers than for shareholders. In a scenario where a firm is expected to generate long-term growth, shareholders may be best off holding on to their shares for the long run. Executives, however, may be better off selling the firm and cashing out immediately.

An example of these conflicts is the $11 billion acquisition of Sungard Data Systems by a consortium of private equity firms in 2005.4 Sungard's board was considering a spin-off of the firm's Availability Services business when private equity firm Silver Lake Partners made a proposal to acquire Sungard for $33 per share. The board rejected the proposal until it was subsequently increased to $36 per share. The board led lengthy negotiations with the private equity fund, until it decided to discard the idea of the spin-off in favor of the acquisition by the private equity group:

On or about March 9, 2005, management advised [Sungard's Chairman] Mr. Mann that there were severe resource constraints involved in continuing to work on completing the previously announced spin off of the Company's availability services business by the end of April, while at the same time handling all of the due diligence and other demands of the transaction with Silver Lake Partners and operating the Company's businesses. On or about March 13, 2005, after discussions among the directors, Mr. Mann informed management that, in light of the progress that had been made on the transaction with Silver Lake Partners and the strains imposed on management by continuing to work on the spin off, as well as operating the business of the Company, they should concentrate their efforts on the transaction rather than the spin off.

Def 14A filing on 5/26/2005

It is hard to see how an $11 billion company can be too small to evaluate two competing strategic alternatives, a buyout and a spin-off. It is even more troubling if the interests of management are taken into account: Chief executive officer (CEO) Cristóbal Conde received over $58 million from his sale of stock and options. At the time of the merger, only $42.6 million worth of stock had vested, so that accelerated vesting alone was worth over $15 million to him. For all 20 senior executives, the payout for their equity holdings was $226 million, and the accelerated vesting was worth $83 million in the aggregate. Had a spin-off occurred none of the vesting would have been accelerated.

The Sungard buyout has a peculiar feature, because management elected to forgo its change of control payments and instead invest in the company after the buyout. Irrespective of the absence of change of control payments, management nevertheless received $11 million in tax gross-up payments for section 4999 excise taxes, of which $3 million went to CEO Conde. The investment by management in the buyout is discussed in the next section.

Changes in executive compensation can signal to shareholders that management is preparing for an acquisition. In the case of Watchguard's acquisition by a management group with the backing of private equity firms Vector Capital and Francisco Partners, CEO Borey requested a change in his employment agreement in April 2005, shortly after receiving an indication of interest from Vector Capital in March to acquire Watchguard. The amended compensation package included change of control provisions on Borey's salary, bonus, and a lump-sum cash payment. More important, the executive stock options were repriced, because Watchguard's stock price had performed poorly recently and the options were underwater. The board adopted the changes to the employment agreement and stock options at its meeting in April 2005, unaware that discussions with a potential buyer had already occurred.

It has been argued that the change in Watchguard's compensation plans may have been a breach of management's fiduciary duties5, because it conferred a benefit on management that the board or shareholders would have assessed differently from management. Management knew that there was interest in an acquisition, whereas the board did not. The likelihood of an acquisition, and hence the value of the change, looks differently when one has knowledge of the discussions with the private equity firm.

Continuing Management Interest in Private Equity Buyouts

The going-private transaction of Sungard Data Systems was not only an example of how management can earn windfall compensation by selling their firms rather than pursuing other strategic initiatives, such as a spin-off. It also shows that management can have significant long-term incentives in selling to private equity funds.

In the case of Sungard, it does not appear that any strategic acquirer was a serious contender for a merger. Had there been one, it is safe to assume that management would have lost its jobs because the acquiring firm already has a management team in place. Replacement of the target management is one of the first areas in which synergies can be achieved. In contrast, private equity funds need a management team in place because they are passive investors that do not get involved in the day-to-day running of the business.

Moreover, had a strategic acquirer purchased Sungard, management would not have had the opportunity to participate in the upside of the company after the merger. Their ability to benefit from Sungard's business would have ended with the merger. In the private equity transaction, however, CEO Conde was given the opportunity to invest $22 million in the post-buyout firm. Other managers whom the private equity buyers wanted to retain were given the same privilege. Total management investment amounted to 3 percent of the post-buyout firm. Management's participation was not limited to the funds that they invested. In addition to the capital they put at risk, management would receive up to 15 percent of Sungard under an executive option plan.

It is hard to see how management could have acted with the benefit of shareholders in mind when they were presented such a win-win opportunity. They received an immediate riskless payout from the change of control provisions and, in addition, continued to participate in the future upside of the firm. Had Sungard not gone private, management would have had only a participation in the upside of a public Sungard without a risk-free payout.

The Sungard buyout is a variation of a management buyout. In a classic MBO, the managers ultimately take control of the firm. Private equity funds are only the providers of temporary capital that is paid back over time until management has taken full control. Management buyouts of this type occur today mainly in the middle market. In the overall buyout market, it is more common to see management as co-investors along with private equity. The problems involving buyouts by private equity are discussed in Chapter 8.

There are many theoretical justifications for MBOs, most of which are valid arguments.

  • The increased debt burden of a company that has been taken private instills discipline on managers to run the firm efficiently.
  • The regulatory burden on private companies is less than that of public companies. Especially since the advent of Sarbanes-Oxley, the cost of being public has increased. By going private, companies can be run independently of the constraints, burdens, and cost of being public.
  • Public companies are judged by their quarterly numbers, and management may have too much of a short-term focus on the next quarter. When a company has been taken private, it is easier for managers to take a long-term view rather than manage to next quarter.
  • It is easier to improve efficiency in privately held companies than public ones.

Some of these arguments are disproved easily. If high levels of debt are supposed to make managers work harder and focus more on efficiency, then Microsoft or Berkshire Hathaway must be among the most inefficient firms and must be run by real slackers. Although it is true that the regulatory burden on private companies is lower than for public firms, reporting subject to Sarbanes-Oxley does not necessarily end when a company becomes private. Many firms issue bonds that are traded without restrictions, and therefore they continue to make periodic filings subject to Sarbanes-Oxley. In addition, one of the exit strategies of MBOs is to take firms public again after a few years. When the firm makes its initial public offering (IPO), it needs three years of audited financial statements and, at that point, will have to go through the entire Sarbanes-Oxley process. With many firms going public again after three to five years, the cost savings are minimal to nonexistent.

Even the argument that private companies can make better long-term decisions bears little validity. Public markets are inefficient, but not to the point that they cannot take a long-term view at all. Most biotech firms would not be in business if market were that shortsighted. If management complains about the market's lack of understanding of its strategic vision, then the fault most likely lies in an inadequate communication of the strategy.

Finally, the argument that improvements in efficiency are easier done in private companies than public ones does not carry much weight. Some of the largest companies have been the object of sometimes dramatic turnarounds. Entire sectors, such as the airlines or electric power, are regularly undergoing restructuring while remaining publicly traded. The question is why public shareholders should not reap benefits of improvements in efficiency.

The fundamental problem with management buyouts lies in the unique position that the management team holds relative to outside shareholders. Not only do the managers as buyers have an information advantage, they are also dealing on both sides of the transaction: As sellers, they provide the special committee of independent directors and its financial advisers with information about the firm's value, and as buyers, they have an interest in acquiring the firm for the lowest price possible. Even though a special committee is established to manage the sales process, management still controls the information that is available to the committee. Assuming that management will act with a complete emotional detachment in its role as seller disregards human nature. There are many instances, some of which are discussed in this book, where the true activities of managers were hidden from the special committee. The special committee process is at best a Band Aid for a seriously conflicted situation.

Long-Term Planning in Management Buyouts

Management should take the long view. When it comes to preparing for management buyouts, taking the long view can be toxic for shareholders. Unscrupulous managers have many ways to prime a company for an acquisition at a low price. Management controls the company and its operations and can manipulate

  • Choice of accounting principles. By expensing rather than capitalizing costs or selecting last in, first out inventory management over first in, first out, earnings can be managed. Accounting is a particularly attractive area for manipulation because prudence dictates a conservative approach to accounting. When a company is prepared for a management buyout, some extra prudence can help to decrease the price that management will have to pay.
  • Cost structure. Managers can avoid making improvements in efficiency and build up an earnings reserve. Earnings will be lower while the firm is public and can be boosted as soon it goes private by making minor changes to costs.
  • Management discussion and analysis. Overly pessimistic descriptions of the business climate and outlook can depress a stock.
  • Projections. Withholdings projections or lowballing assumptions to underestimate growth will depress a stock price.
  • Boost investment. Some categories of investment, such as certain software development costs, are expensed rather than capitalized. It is impossible for outside shareholders to determine the exact nature of a company's expenses. For all they know, profitability is low and the firm is a dud. The benefit of the investment will be reaped by managers after a low-priced buyout.

In an extreme scenario, unscrupulous managers can make long-term plans to take a company private by depressing the stock price through a number of devices. As buyers, managers want to pay as low a price as possible for the company. If they plan an MBO well in advance, they will no longer work in the interests of shareholders but undermine shareholders in their own interest. Unfortunately, it will be almost impossible for shareholders to detect such behavior. Even courts are of little help, because they give management sufficient leeway under the business judgment rule to cover all but the most blatantly abusive actions.

Consider an oil firm that is to be taken private through an MBO. One way to reduce its value is to slow its drilling program. An oil company must drill new wells constantly to maintain its output because yields on existing wells decline after some time. Less output equates to lower profits. There can be many legitimate reasons why drilling slows: difficult geological environment at the drilling location, wear and tear on the equipment, and labor shortages, to name but a few. It will be impossible for shareholders or courts to determine whether a slowing of the drilling program is genuinely due to such factors or whether these are just excuses to drive down the firm's valuation. Once the MBO is complete, managers can then ramp up the drilling program by investing in new equipment or hiring more employees. If sufficient time passes between the slowdown of the drilling program and the MBO and no clear linkage can be established through documentary evidence, a court will give management the benefit of the doubt under the business judgment rule.

Assume that the slowdown was due genuinely to outdated equipment. Even if this fact were disclosed, management could acquire the firm through an MBO and subsequently replace the equipment. Managers doing such an MBO would use their inside knowledge of the firm and the assets of shareholders for their own benefit.

Short of banning MBOs, there is little that can be done to overcome these problems. Disclosures can provide some relief. At this time, management is required only to release its projections performed as management. Projections performed by management as the buyer are not disclosed. Shareholders would get a better understanding of the rationale for MBOs if all projections and business plans were required to be disclosed. Current disclosures are completely inadequate. Consider, for example, the disclosures of the discussion of the board of Netsmart, shown in Exhibit 9.5. The disclosures are mostly boilerplate language and simply rephrase a few simple key points:

  • An MBO is better than remaining a public company. No real rationale is given other than the “belief” of the board.
  • The price is fair.
  • The procedure is fair.

The filing from which the excerpt in Exhibit 9.5 is taken did not even disclose management's internal projections. They became public later, only after shareholders had filed litigation. During the litigation, it became known that Netsmart's management had restricted its search for a buyer exclusively to private equity funds. Management did not want the firm to be acquired by a strategic buyer, which probably would have brought in its own management team. From management's perspective, the acquisition by a private equity fund offered not only job security but the ability to participate in any appreciation of the firm's value, since it is common for private equity funds to offer managers significant equity stakes in the firm. It transpired during the litigation that management had actually used the term “second bite at the apple” in a presentation that described the advantages of a buyout. That term was omitted from the final version of the presentation.

In a landmark decision, Judge Leo Strine of the Delaware chancery court ruled that Netsmart should not have restricted its search for buyers to financial buyers only but should have considered strategic buyers as well. In particular in light of Netsmart's status as a small-cap company, it is unlikely that all potential acquirers would have known that it was for sale. For larger companies, there are fewer potential strategic acquirers, and a search can be somewhat more restrictive.

To test the market for strategic buyers in a reliable fashion, one would expect a material effort at salesmanship to occur. To conclude that sales efforts are always unnecessary or meaningless would be almost un-American, given the sales-oriented nature of our culture.

Judge Leo Strine, In re Netsmart Technologies, Inc. Shareholders Litigation, No. 2563-VCS (March 14, 2007)

Milking a Company through Related Party Transactions

The legal term related party transactions (or affiliated transactions) describes deals between a company and its managers, board members, or other persons who have influence in the firm and also stand on the other side of the transaction. These affiliates are in a privileged position because they have the power to influence decision making, potentially in their favor. Related party transactions always blur the line between personal assets and those of the firm. The question is only to what extent that separation breaks down. Some of the most infamous related party transactions were partnerships in which Enron's chief financial officer Andrew Fastow bought assets from his employer and subsequently sold them back to Enron for a risk-free profit.

Executives who run businesses in the same industry as the public companies that they manage often have business dealings between their private firms and the publicly traded company. In theory, such transactions are supposed to be conducted at arm's length on terms that are no worse than those an unrelated third party would offer. The more exotic the assets involved, the more difficult it becomes to determine such a fair market value. Transactions with affiliates are a convenient method to milk companies and strip assets from public shareholders.

Whenever a loss-making company with significant related party transactions is acquired by management, shareholders can bet that the company has been milked. The only reason managers would want to acquire such a company is because it is a valuable component of the executive's overall business interests. The losses in the public entity may in fact subsidize gains that the executive makes in the privately held firms. Unfortunately, such suspicions are difficult to prove because the business judgment rule gives management enough room to maintain a seemingly fair process. As we have seen before, as long as the process is robust enough to have sufficient elements of fairness, courts will not interfere even when smoking guns abound.

Related party transactions with a company's affiliates are disclosed in a company's proxy statement. Exhibit 9.6 shows the disclosures of Central Freight's related party transactions.

In many instances, a creeping takeover of a firm by its management team starts with related party transactions such as these. Central Freight was indeed acquired by Jerry Moyes in 2006. The Central Freight story started when Moyes took the firm public through an IPO in 2003. Just before the IPO, the board agreed to a repricing of the leases. Annual lease payments by Central Freight to Moyes increased from $4.4 million to $7.2 million “to reflect fair market value.” As a result of this repricing, Moyes earned almost as much from the leases as he paid to outside shareholders when he bought out the 60 percent held by the public in 2006. While public, Central Freight never had a chance to become profitable, partly because of the lease payments to Moyes.

At first sight, it would not make sense for Moyes to acquire a loss-making trucking firm. In the context of this overall business strategy, however, the acquisition of the firm made sense: Had Central Freight remained public, it would eventually have run out of money and gone bankrupt. Moyes's terminals would probably have been idle. As a stand-alone company, Central Freight was not a viable business, but in connection with ownership of the terminals, the overall complex was likely to generate profits.

Outside shareholders did not fare well while Central Freight was public. Shares in the 2003 IPO were sold at $15 per share, and when the firm went private in 2006, shareholders received only $2.25 per share.

A slightly less egregious attempt to appropriate valuable assets in connection with a merger occurred when the CME Group attempted to acquire GFI Group in late 2014. As part of the merger, the company was to be broken up with a consortion of key executives acquiring the clearing and brokerage business, whereas CME Group was going to acquire GFI's European energy trading platform as well as a currency trading technology business (Exhibit 9.7).

Analysts were questioning the valuation implicit in the transaction, as it allowed management to retain the part of the business that generates consistent cash flows, whereas the CME was acquiring technology assets that were producing little cash flow but had significant potential earnings power. When two assets with such divergent characteristics are held in a single corporate structure the resulting valuation of the umbrella tends to be lower than the sum of the value of the parts. In a transaction where management can recover one of these assets for their future benefit it can be questioned whether the merger consideration was reflecting the full value of each of the two assets.

This concern was not completely misplaced. Shortly after the merger with CME Group was announced, GFI's competitor BGC Partners launched an all-cash bid for GFI that valued the firm more than 15 percent higher than the CME Group merger.

In the press release announcing BGC's bid the firm addresses the valuation concerns explicitly:

BGC believes the pending transaction with CME deprives GFI shareholders of the appropriate value of their investment, because GFI management and its Board approved a transaction that allows GFI management to purchase the brokerage business from CME at a discount. BGC remains willing to engage directly with the Board of GFI Group to negotiate a transaction. However, GFI Group's prior refusal to engage in such discussions requires BGC to take its superior, all-cash offer directly to shareholders.

BCG Partners Press release, September 9, 2014

Ultimately, the winner of the bidding war over GFI Group was BGC, which announced an agreement to acquire the company for $6.10 per share on February 27, 2015, compared with an initial bid by the management group of $4.55 per share on July 30, 2014.

Notes

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