Ana Lúcia Rodrigues, Carolina Feliciana Machado

5Performance appraisal: a critical tool in effective human resource management

Abstract: Performance appraisal plays an important role in human resource management (HRM) because it represents an integrative tool for various practices and at the same time enhances the effectiveness of organizations through the development of their human capital. Based on an analysis and description of functions, objectives are formulated, while at the same time skills that are critical for the professional success of each employee are identified. These become the assessment target of all those in professional contact with the assessed. In what concerns HRM, performance appraisal has played a special role in terms of potential productivity effects, whether through performance monitoring or through its integration with selection, development, promotion, and compensation processes in organizations.

Emphasizing that performance appraisal should make it possible to analyze more clearly the contributions of each employee to the fulfillment of the established organizational objectives, in this chapter we aim to contribute to a better understanding of the importance of implementing a performance appraisal system, in other words, the creation of an instrument that measures the relationship between performance and the gathering of training needs, the development of employees, remuneration, recruitment, and selection of future employees of an organization.

5.1Introduction

Human capital currently represents the most important asset of organizations because of their capacity for differentiation and creation of value that can hardly be imitated permanently, for example, through innovation or relationships with customers or intangible and (potentially) renewable products [1].

Managing people today means managing the ultimate, true, competitive advantage factor of organizations, the only factor that is able to change, evolve, learn, know, innovate, and teach others. In short, people represent a resource that can develop, grow, adapt, and multiply, with a high degree of resistance to imitation [1].

In a labor market characterized by constant technological change and determined to achieve excellence, the quality of human resources of an organization is paramount, assuming that the more motivated and committed employees are, the higher the productivity level of the organization [2]. In terms of human resource management (HRM), performance appraisal “is a powerful tool of solving performance problems and improving the quality of work and quality of life within organizations” [3, p. 223].

Performance appraisal is understood as “a process by which an organization measures the efficiency and effectiveness of its employees. In general, the process serves as a tool for auditing and controlling the contribution to the objectives and/ or results of organizational participants” [4, p. 15]. It consists, then, in the “systematic appraisal of the individual’s behavior in the function he occupies, supported by the objective analysis of man’s behavior at work, and communication to the same of the result of the evaluation” [5, p. 120]. Establishing a clear link between organizational mission and performance measures is a critical aspect of performance management. Thus, performance appraisal becomes a measurement instrument that allows organizations a form of self-regulation that guarantees the identification of deviations between the desired and effectively realized.

Although the significant consequences of performance appraisal for productivity, either by the process of performance monitoring or by its relation to selection, training, development, promotion, and compensation processes in the organization [6], are diverse, the problems are associated with its application. As stated by Caetano [7], performance appraisal undermines the regular functioning of any organization by increasing the anxiety level of both the evaluated and the evaluator.

Over the decades, research has focused on the various dimensions of performance appraisal. Although some aspects remain problematic, we now have more knowledge about the main factors associated with the failure of performance appraisal systems. A lack of equity, the valuation of irrelevant elements, and the devaluation of important dimensions, as well as their low acceptability and practicability, continue to weaken the robustness of these systems.

A performance appraisal system should be designed based on criteria and measures capable of distinguishing important contributions from medium or weak contributions [7] in such a way that it makes it possible to appreciate and compare the work developed by coworkers in an organization [6].

5.2Performance appraisal in human resource management

The twentieth century witnessed several changes in the importance of human resources in organizations. It is now known that, over time, workers were given greater importance and the concern in organizations went from machines to humans, while at the same time it was verified that increases in production were critical to worker satisfaction. In this way the premise emerged that HRM is a determinant factor in organizational success.

Today, organizations need to be at the forefront, not only for their goals but, above all, to keep up with the competitiveness that globalization spurs. At the HRM level, performance appraisal makes companies homogeneous in terms of their present and future objectives since employees will be aware of the goals of their position and, consequently, will adopt a holistic view of the business, organization, and the importance of each activity, so that their company can succeed. In its essence, performance appraisal entails a process of guiding, developing, and motivating an organization’s employees, so it aims to add value and continuously improve the organization’s effectiveness. Thus, the performance appraisal process starts to play a fundamental role in HRM by measuring the effectiveness of its contribution to the achievement of organizational goals [7, 8].

Traditionally, performance appraisal focused only on the personal characteristics of employees who performed roles in the middle or upper management of large organizations. Currently, appraisals have evolved to the point where they are designed for all members of an organization based on the behaviors manifested by employees and the results achieved by them [8].

Research on performance appraisal has been carried out based on certain assumptions that can be condensed into three main metaphors: the metaphor of the test, the metaphor of the information processor, and the political metaphor.

The first metaphor dominated much of twentieth-century research and assumes that performance appraisal can be equated to psychological tests, such as are used in professional selection [7]. A performance appraisal should be able to produce accurate judgments of the target person using well-constructed evaluation tools [6]. Thus, the efficacy of the evaluation would depend fundamentally on the degree to which the errors of classification could be minimized, something that caused researchers’ to focus their efforts on analyzing the psychometric problems of the scales used. This concern resulted in a great diversity of scales and evaluation methods, with different degrees of validity [7].

The 1980s saw the publication of research that no longer concerned itself with comparisons of evaluators’ quotations with external criteria but rather with analyses of the evaluators’ cognitive processes so as to understand the sources and causes of biases (metaphor of the information processor). Understanding the performance appraisal process requires a better understanding of the cognitive functioning of evaluators, specifically at the level of the rules of elaboration of their judgments [6]. Research carried out under the influence of this metaphor allowed researchers to conceptualize attention, perception, and memory as interdependent, mutually influencing processes that affected the judgments and behaviors of the actors in the evaluation [7]. From the produced research, the difficulties individuals have in producing judgments with accuracy have been demonstrated.

The political metaphor of organizations considers that they represent scenarios of confrontation of competing interests of individuals and groups. Regarding performance appraisal, this metaphor emphasizes the relevance of interest games and the organizational context in constructing judgments about the performance of individuals [8]. Following this line of thought, all organizations are political entities, and decisions are developed with a view to protecting key players. This metaphor emphasizes the existing influence strategies in the relationship established between evaluators and evaluated, relating the performance appraisal to processes of social validation of judgments and classifications [7].

Adopting an integrative reading of the various perspectives explored here, it can be affirmed that the organizational context is an important element in the evaluation process, highlighting the work environment, the organizational and hierarchical elements, the technological aspects, and, above all, the strategy and organizational culture [7].

The articulation and validation of the performance appraisal system is essential for more effective and integrated HRM. The demanding design of the performance appraisal system, especially with regard to its concrete and real objectives and its relationship with organizational strategy, the methods adopted for the evaluation, and the procedures that guide the implementation of the evaluation, is fundamental in producing impactful consequences. Following Fernandes and Caetano [6], we can consider, in general terms, that any system of performance appraisal can be conceptualized on the basis of three fundamental central vectors: objectives, instruments, and procedures.

5.2.1Performance appraisal objectives

Performance assessment is used in organizations for a wide variety of purposes [9, 10]. As an essential tool, performance appraisal in management has as its main objectives to improve employee productivity, motivation, and performance; assist in organizational decisions, such as salary increases, promotions, transfers, and training needs; and provide feedback to evaluatees on their performance and to help improve bad results [2, 4, 1113].

McGregor (1957, quoted in [6]) postulates that organizations use performance appraisals to meet three needs, one at the organizational level and two at the individual level. With regard to organization, performance appraisal helps in administrative decision-making processes (such as transfers and remuneration). This tool allows individuals to know that their performance is appreciated, allowing, at the same time, the evaluator to offer guidance about their professional path.

Rocha [5] also adds that the information resulting from performance appraisal should contribute to several objectives: professional selection and orientation (through internal recruitment processes), vocational training (allowing an inventory of weaknesses and developing a training program tailored to specific needs), and promotion (support for career advancement policies). Along the same lines, Costa [1] advocates that any performance management system should serve the following purposes:

  1. Validate the methods of “adding people”: when assessing employee performance, we simultaneously assess the organization’s ability to recruit people who perform adequately.
  2. Strengthen the internal mark: performance and recognition/ reward must be associated with the organization’s values and the objectives of the business.
  3. Facilitate reward management: Performance management systems, when well structured, lay the foundation for a fair and clear distribution of rewards.
  4. Lead development: By identifying areas of improvement or opportunity, by detecting potential talent, performance appraisal promotes and facilitates career management.

On the other hand, Fernandes and Caetano [6], in an analysis of the different objectives that performance appraisal fulfills, confirm that these can be integrated into three main classes: objectives that aim at the maintenance and development of the organization, objectives that aim at individual development, and objectives focused on rewards management. The first class, organizational objectives, includes determining training needs at the organizational level and organizational development needs, ascertaining the degree of achievement of objectives, and negotiating objectives for the next period. The second, individual objectives, refers to the recognition of individual performance, identification of performance gaps, and feedback on employee performance. Finally, the third class of objectives fulfilled by performance appraisal refers to decisions on the awarding of prizes, other benefits, or remuneration.

In summary, performance appraisal will align employees’ performance and their individual objectives with the organization’s strategy; provide management indicators that facilitate decision-making processes for remuneration, training, and development, and possible transfers; and provide feedback to employees on their individual performance [1, 4, 7, 1214].

5.2.2Performance appraisal instruments

For a correct and strict classification of performance, an organization must first know and examine the functions in it in order to select the evaluation model that best fits its specificities. “Performance is evaluated based on criteria and measures that aim to differentiate high contributions from average or weak contributions to the organization” [7, p. 32]. In fact, performance measurement seems to be one of the most sensitive issues in the performance appraisal system. The evaluation can be conducted by adopting several methods that, in a simplified way, can be distributed along four large dimensions. Following Caetano [7], the instruments will vary according to their primary focus: (1) on people, (2) behaviors, (3) in comparison with others, or (4) on results.

5.2.2.1Approaches focused on people

The people-focused or personality-centered approach focuses on personality traits or attributes. The use of quantified scales, anchored in personality traits, places the evaluator in the role of observer of worker performance, evaluating the traits of his personality such as creativity, leadership, responsibility, or integrity. It is therefore up to the evaluator to position the worker on a scale where the traits are presented according to adjectives or figures. This type of instrument involves rapid construction and application and facilitates a comparison of the results obtained by each of the workers, showing their greatest strengths. However, its use has fallen into disuse given its scientific weaknesses. The measurement of performance through judgments regarding the personality traits of those being evaluated was gradually faded out in the 1970s, partly due to the subjectivity inherent in such judgments [7, 15].

5.2.2.2Approaches focused on behaviors

As an alternative to earlier systems, about thirty years after the emergence of personality-centered scales, several types of scales were developed that sought to ensure the validation of qualities missing in previous tools. The behavioral approach focuses its assessment on behaviors. Several instruments were proposed for the evaluation of behavioral performance. What follows are some of the notable tools that were developed.

(i)List of critical incidents
Such a list consists of the notes taken by the evaluator during the period in which the evaluation takes place regarding performances that stand out, positively or negatively, to be discussed subsequently with the worker being evaluated. One of the main advantages of this methodology is the ease of giving feedback to the assessed, based on specific behaviors that serve to illustrate and sustain the evaluator’s judgments while avoiding the usual psychometric limitations. However, the temporal requirement on the part of the evaluator is not infrequently a single type of incident [6]. On the other hand, there is no way to control the evaluator’s choice of incidents, and the possibility of interindividual comparisons is also constrained.

(ii)Forced choice
Forced-choice scales have sets of two, four, or six items that include either all statements with positive descriptions or all statements with negative descriptions. Following this methodology, in each block of sentences, the evaluator should choose one that best corresponds to the worker’s performance [16]. The evaluator’s choices will result in a profile or the calculation of a score, the process for which should be unknown to the worker. The most obvious advantage of this instrument is that the evaluator cannot distort the scores he assigns to each of his appraisers. By contrast, the disadvantage is that feedback is not given to employees owing to the secrecy of the evaluation [4, 7].

(iii)Scales anchored in behaviors
Scales anchored in behaviors consist of dimensions describing a particular behavior and a vertical scale describing the various levels of performance with respect to each of the dimensions. In the construction of these scales it is intended that the evaluations of the evaluators be based on the behavior of those being evaluated. For this, all levels of the scale should accurately describe the possible behaviors for each dimension. The scales of evaluation fall on the dimensions of work, such as responsibility, technical knowledge, and quality and quantity of work produced. The evaluator should therefore focus on the frequency and quality of respondents’ behaviors. Some of the advantages indicated consistently in these instruments are their psychometric qualities, the possibility of quantifying performance, and the possibility of giving feedback to workers [7, 15].

(iv)Scales of mixed behavioral patterns
Like the instrument previously discussed, these scales express three distinct levels of performance for each dimension: upper, middle, and lower. Its main advantage lies in the possibility of obtaining global scores and, simultaneously, specific scores for each dimension evaluated. However, its use requires a lot of time on the part of the evaluator and does not allow for feedback and suggestions for improving performance to the evaluatee [7].

(v)Behavioral observation scales
These are five-point scales where the evaluator must indicate how often a given behavior arises as the evaluatee performs her work. The sum of the scores will quantify the performance of the evaluatee. These scales allow the evaluator to give specific feedback to each evaluatee, considering the evaluator as an active element in the process of constructing the instrument [4, 15, 17].

(vi)Checklists
Checklists are lists of behaviors or traits in which the evaluators must choose the items that best characterize the evaluatees. Its simplicity and ease of application are its main advantages; its main inconvenience lies in the difficulty of providing adequate feedback to the worker [4, 7].

5.2.2.3Approaches focused on comparisons with others

In this method, comparisons of workers to be evaluated are made. Thus, the starting point for this method is that it may be possible to obtain a measurement standard that results from a comparison of a set of individuals who perform complementary or concurrent work [7, 16].

This approach is common to methods of comparison that produce evidence that ground some decisions at the level of HRM (e.g., promotions). However, the lack of evaluation based on concrete behaviors and the impossibility of giving adequate feedback to evaluatees are the main limitations of the method. In addition, the evaluator must face the difficulty of justifying or defending a certain position in the hierarchy of the evaluatees, such that the evaluator must clearly identify the level of the absolute performance achieved by the employee in order to reinforce the comparative evaluation [15].

Caetano [7] and Almeida [4] point out the following methods:

(i)Simple ordering
Using the simple ordering method, the performance of the evaluated individuals is compared to obtain a list ranking individuals from best to worst. This ordering can be done in two distinct ways: sometimes starting from the overall performance and arranging the evaluatees in order to determine the individual with the best performance, then second best, and so on; or through the establishment of previous dimensions that support the ordering of the evaluatees for each of these dimensions [7].

(ii)Comparison by pairs
This method entails comparing each worker with all others, forming pairs; the evaluator must then select the best in each pair.

(iii)Forced distribution
Forced distribution also aims to compare evaluatees with each other. However, in contrast to ordering them, this instrument groups people by performance.

(iv)Allocation of points
This consists in assigning a fixed amount of points among several evaluatees, with more points being given to those with a better performance.

5.2.2.4Results-focused approaches

In these approaches, one starts from the performance results and evaluates the extent to which these results are in accordance with the performance standards or with the objectives previously established for a given period.

The following instruments are highlighted:

(i)Performance standards
For a given period, employees’ results are compared with the standard previously defined for their functions, their past performance, or the performance of other employees with similar positions. This instrument seeks to determine deviations from the standards and suggest improvements. The major advantage of this instrument is that it makes it possible to identify the areas in which action needs to be taken to improve performance, coupled with simplicity of application and the possibility of peer comparison. The disadvantages are related to costs and dependence on evaluator judgments [7].

(ii)Management by objectives
In the case of management by objectives, according to Cenzo and Robbins (1996, quoted in [6]), it happens in four fundamental stages: the formulation of objectives, action planning, self-control, and periodic reviews. The method is commonly used to evaluate company managers and seeks to assess performance against the results achieved versus previously defined objectives. This method implies defining the key areas, mission, and objectives that the company seeks to satisfy, and these will give rise to the specific objectives for departments, managers, and supervisors. The objectives should be defined based on some assumptions: they must be verifiable, quantifiable, achievable, and timed so that they can be objectively measured. There is also room for periodic review and possible adjustment over the evaluation period. This method makes it possible to provide specific and frequent feedback to employees and to quantify the evaluation. However, the fact that employees do not have effective control over the various aspects that influence their performance constitutes the greatest disadvantage in this method [2, 4, 7].

(iii)Balanced Scorecard
The balanced scorecard, developed by Robert Kaplan and David Norton, is an organizational performance measurement tool that adds to the traditional financial perspective, customer components, internal processes, and learning and growth. In all of these perspectives, the objectives, indicators, goals, and initiatives that allow conclusions to be drawn about the performance and to align this with the strategy established by top management [16, 18] should be defined. It is, by excellence, a performance appraisal method supported by results, typically used to evaluate business units and managers [16].

5.2.3Performance appraisal procedures

In what concerns the procedures governing the application of performance appraisal, there are a number of important issues that relate, first, to the source of performance appraisal and, second, to the training given to performance appraisal participants, and, finally, to the interview that is carried out to give feedback to employees about their performance [6].

5.2.3.1Appraisal sources

The main source of evaluation has traditionally been the immediate hierarchy of the evaluatee, with some intervention or validation of the following hierarchy [7, 16].

At present, most systems consider the evaluated of oneself as an important source (self-evaluation), such that the use of three sources is very generalized: the target of the evaluation (the assessed), that person’s immediate hierarchy, and the next hierarchy. In some organizational units that are structured in work teams, peer evaluation may be used. According to the analysis of Bretz Jr. and collaborators [19], self-assessments may prove to be an interesting development tool, promoting the improvement of performance through a commitment that workers establish with themselves. The same authors affirm that this tool better serves developmental rather than evaluative purposes, given its high tendency for bias.

We can now highlight the main appraisal sources:

a.Direct superiors
Predominant source of evaluation. In its role as evaluator, management is considered the source that in a privileged way best knows how to analyze and classify the performance of subordinates, which determines whether certain positions are well or poorly served, and that in turn determines the degree of execution of the established objectives [2, 4, 7].

b.Subordinates
Subordinates represent the best source for assessing the supervisory behaviors (e.g., leadership) of hierarchical superiors. However, it should be pointed out here that this source is often discredited owing to the tricks supervisors pull to deceive their teams and owing to their consequent resistance to honesty in classifications [15].

c.Self-assessment
Self-assessment is often used concomitantly with evaluation by hierarchical superiors. This allows employees to analyze themselves, taking an active role in defining their strengths and weaknesses. The differences and similarities of the evaluations of supervisors and subordinates are discussed later in the evaluation interview, with the objective of identifying the strengths to be nourished and the weaknesses to be overcome by the evaluatee [4, 7, 15]. In addition, self-assessment can be a good predictor of future performance since it represents a set of self-efficacy judgments that can motivate workers [19, 20].

d.Pairs
According to Caetano [7], peer evaluation can be very effective in a more participatory management system by fostering professionalism and a group spirit, reducing conflict and improving communication skills and trust. However, this source of evaluation is rarely adopted in organizations, given the predominance of top-down business management. The fear of retaliation and the subjectivity inherent in the evaluation are two variables that can strongly compromise the reliability of the evaluation [7, 15].

e.360 degrees
All those who are in professional contact with an evaluatee and have the chance to observe her behaviors and skills participate in the process of evaluation at 360 degrees (360°). According to Lepsinger and Lucia [21], 360 degree feedback can enhance the effectiveness of the performance evaluation system. According to the authors, this will depend on the organization’s use of information in promotion processes and compensation structure. Thus, the employee receives feedback from all the organization’s stakeholder groups, supervisors, peers, clients, suppliers, and others that are in direct contact with her, offering multiple perspectives about her performance [16].

5.2.3.2Training of evaluators and evaluatees

The introduction or deep reformulation of a performance appraisal system constitutes a change project that directly interferes with organizational dynamics. It is therefore essential that all members of the organization be duly informed, both at the design stage of the system and before its implementation, with its objectives, possible relationships with other systems and change projects, their overall characteristics, and what is expected from all involved being clearly outlined.

Training should focus on the following elements:

(i)objectives of system and its relationship with other people management systems, objectives, and overall strategy;

(ii)evaluation criteria and dimensions to be used;

(iii)type of measurement to be used;

(iv)biases and cognitive errors that can occur in the collection, storage, and retrieval of information;

(v)specific procedures to be followed;

(vi)structuring and conducting of interviews;

(vii)formalization of evaluation and subsequent stages; and

(viii)some kind of system application simulation that includes familiarization with the system [7].

5.2.3.3Appraisal and planning interview

The interview or evaluation meeting is one of the most important moments in the evaluation system and should therefore be given special prominence. For a successful outcome, evaluators should create a neutral climate and friendly atmosphere, use clear and understandable speech, state the evaluatee’s strengths before moving to the most sensitive areas, create an environment conducive to dialogue, and use concrete data rather than abstractions or generalizations [4, 22].

With a view to systematizing information, we can adopt Caetano’s suggestion [7] and subdivide this stage into two important moments: preparing the interview and conducting the interview.

As for the first point, there are several aspects to consider. First, the evaluator should not surprise the evaluatee, so a bet must be placed on the effective performance management process. At the same time, the evaluator should be concerned with assessing the most relevant, positive, and negative aspects and not with evaluating overall performance. A third aspect corresponds to the content of the assessment: it should meet stipulated and duly substantiated criteria. Fourth, the evaluator should focus on the rigorous preparation of the objectives that will be established for each employee for the following period, scrupulously adopting the rules for defining well-designed objectives. Lastly, it should be stressed that the interview will be essential for obtaining the social validation of assessments and objectives.

Regarding the conduct of the interview, it is important to follow a script that includes (i) a description and review of the responsibilities and work objectives of the interviewee, (ii) a time to ask questions and listen to opinions, (iii) analysis and suggestions for enhancing the interviewee’s strengths, (iv) suggestions for improvement, (v) objectivity in comments, (vi) implementation of the evaluation through observed behavior, (vii) agreement of the objectives of evaluator and evaluatee, (viii) a plan concerning the manner and frequency of follow-up for the next period, and finally (ix) an evaluation form to be signed [7]. In the view of Meyer, Kay, and French [23], employee participation in the performance interview can lead to a more favorable position of the employee regarding the evaluation and contribute to the achievement and acceptance of the performance objectives. Roberts [24] adds that, from a motivational point of view, employee participation is a key element that facilitates worker growth and development.

5.3Steps to create a performance appraisal system

Performance management, as stated earlier, is a continuous process [16]. A critical concern to the success of a performance appraisal system relates to its planning and implementation. A performance appraisal system is a process that must consistently integrate strategy, organizational goals, and individual objectives, skills, and competencies [25].

When the system is first implemented, the process is developed following a series of stages: (i) knowing the strategy and the functions, (ii) performance appraisal planning, (iii) implementation of the performance appraisal, (iv) performance appraisal, (v) review of the evaluation, and (vi) adjustment of the evaluation system [26]. Each of the stages will be described in more detail in what follows.

It should be noted that employee participation is a constant element throughout the process. Employees need to make an active contribution to the development of job descriptions, performance standards, and the creation of a quote form [26].

5.3.1Knowledge of strategy and functions

Determining the success of a performance appraisal system hinges on the alignment of this process with the organization’s mission and strategy [16]. Caetano [7, p. 90] argues that “the first question to be answered is whether the organization really needs a performance appraisal system or whether performance management can be performed with other people management alternatives.” According to the author, regarding the need to implement a performance appraisal system, its relation with the overall strategy of the organization should be clarified.

In the same vein, Aguinis [26] and Cunha and collaborators [16] affirm that there are two important and necessary prerequisites for the implementation of a performance appraisal system: knowledge of the organization’s strategy and objectives and knowledge of the function in question.

Aguinis [26] argues that if there is any lack of clarity between the organization’s mission and strategies, as well as in defining the goal that the organization intends to achieve, it will not be clear to all employees what they need to do to achieve their goals. Thus, once the organization’s goals are set, similar goals will be “cascaded” across departments and hierarchies until each employee has a set of goals compatible with those designed for his or her department and organization. Regarding this point, Caetano [7, p. 93] states that “the evaluation system does not exist for the human resources department; it exists to facilitate the coordination and development of people throughout the organization.” Performance appraisal therefore becomes a strategic tool guided by a philosophy that is expected across all organizational processes: continuous improvement.

At the same time, it is important to understand the function in question. This is achieved through an analysis of functions, which consists in determining the key components of a given function, including activities, tasks, products, services, and processes. According to Aguinis [26], the analysis of functions is a fundamental requirement for a performance evaluation system. Without it, it will be difficult to understand what should be done in a given function, what needs to be assessed, and how to do it.

5.3.2Performance appraisal planning

This second stage of the implementation process of the performance appraisal system essentially aims to give employees a deep knowledge of the evaluation system. According to Cunha and collaborators [16],managers and collaborators discuss (i) the results to be achieved, (ii) the behaviors to be adopted, and (iii) the action plan to be followed.

5.3.2.1Results to be achieved

According to Aguinis [26], objectives are the affirmations that contemplate the important and measurable results to be achieved. For the author, the result refers to what needs to be done or what should be produced, including also the specific objectives the employees will achieve in fulfilling their responsibilities and the performance standards (used to evaluate how well employees reached each of the objectives). The performance pattern produces information on acceptable and unacceptable performance (e.g., quality, quantity, cost, time).

5.3.2.2Behaviors to adopt

Aguinis and Cascio [27] argue that while it is important to measure results, emphasizing them exclusively can provide an incomplete picture of employee performance. For some functions, it may become difficult to set precise goals and standards. For other functions, employees may have greater control over how to perform their functions but not about the results of their behavior. Behaviors, or how a job is done, are a key component of the planning phase. Considering behaviors includes discussing competencies that are measurable clusters of knowledge, skills, and attitudes that determine how outcomes will be achieved.

5.3.2.3Action plan

For Reyna and Sims [28], one of the important steps in the performance appraisal implementation process is the supervisor-employee agreement on the action plan. According to the authors, this plan (which should encompass the results and behaviors to be adopted) should include areas that need improvement and also goals to be achieved in each area. Fulfillment of the objectives established in the action plan allows employees to maintain openness to change in their profession. In summary, individual development plans allow employees to answer a number of questions, such as: (i) How can I learn continuously and grow next year? or (ii) How can I do better in the future? [26].

In a study by Boswell and Boudreau [29] on how perceptions of the use of performance appraisal relate to employee satisfaction, with both assessment and evaluator, the authors suggest that the inclusion of action plans that identify employee strengths and weaknesses, as part of the performance appraisal system, has beneficial effects on satisfaction with the system.

A tool that has become valuable to employees, especially those who play supervisory roles, is the 360 degree feedback system for collecting information from different groups [30]. These systems are called 360 degree systems because information is gathered from individuals who “surround” the developer (e.g., supervisors, peers, clients, and subordinates) [26]. As a rule, this information is anonymous to minimize the inflation of the results, and the employees themselves also self-evaluate in several dimensions of their performance. Subsequently, it is possible to compare the self-perceptions with the information provided by others, and this information is used in the development plan.

5.3.3Performance appraisal development

According to Cunha and collaborators [16] and Aguinis [26], in this phase, the employee has the responsibility to act in accordance with the previously planned by the organization in what concerns its performance. The employee then begins to produce results and engage in the previously agreed upon behaviors, as well as to work on developmental needs.

Despite the employee’s greater role at this stage, supervisors have a responsibility to observe and document their evaluation, update the plan in case of changes, provide feedback, furnish the resources needed for good performance, and praise or draw attention to particular behaviors [2, 16].

5.3.4Performance appraisal

At this stage, both the supervisor and the employee are responsible for assessing the extent to which the intended behaviors have been demonstrated and the desired results have been achieved. Although many sources of evaluation can be used to collect information (e.g., peers and subordinates), in many cases the direct supervisor provides this information. In sum, the degree to which the objectives were or were not achieved is detailed at this stage of the evaluation [16]. The involvement of the supervisor and the employee in the evaluation enhances the quality of the information that can be used in the review phase. When the employee and the supervisor are active participants in the evaluation process, the information is more likely to be used productively in the future [10, 24].

5.3.5Performance appraisal review

This stage concerns the meeting between the supervisor and the employee at which the evaluations will be reviewed. The evaluation meeting is very important because it provides a formal environment in which the employee receives feedback on her performance. Despite its importance, this moment is often the “Achilles heel” of the whole process [26]. According to Aguinis [26], this is due to the discomfort that supervisors feel in the role of evaluators and in the moment of feedback, especially when performance is deficient. High levels of discomfort often result in anxiety and aversion to the interview. Effectively assigning feedback is extremely important because this leads not only to performance improvement but also to employee satisfaction with the system.

Overall, Grossman and Parkinson (2002, quoted in [26, p. 25]) make six recommendations for conducting effective evaluation interviews:

(i)“Identify what the collaborator did well and poorly by citing positive and negative behaviors;

(ii)Ask the employee for feedback about these behaviors; listen for explanations and reactions;

(iii)Discuss the implications of changing, or not changing, behaviors. Positive feedback is better, but the employee should be aware of what might happen if poor performance is maintained;

(iv)Explain to the employee how the skills used in previous jobs can help him overcome any performance problem;

(v)Agree on a plan of action; encourage employees to improve their performance; and

(vi)Establish a meeting to follow and agree on the behaviors, actions and attitudes to be evaluated.”

Let’s see a concrete situation.

5.4Performance appraisal in company X

The present practical example aims to design a proposal for a performance appraisal system for a company, company X, identifying the critical factors in its design and implementation, as well as its implications for the management of the company.

5.4.1Methodological approach and procedures in information gathering

In the field of management, the most frequent information-gathering techniques are questionnaires, interviews, documentary collections, and observations. In the case of the documentary collection, we can carry out a survey of the information available in the organization that is considered of interest for the work to be developed. Once this survey is completed, it is possible to deepen one’s knowledge about the organization and improve the methodology to be adopted.

The implementation of a performance appraisal system, based on the resulting information, has, in our practical example, exclusively entailed the use a action research methodology.

Action research can be described as a research methodology based on postpositivist foundations that envisages in action an intention to change and in research a process of understanding.

Action research refers to the generic term that designates any process that seeks to improve practice by the systematic oscillation between action in the context of study and research on it. Thus, a change is planned, implemented, described, and evaluated to improve the practice, gathering knowledge about the practice itself and the research that results from it.

The process of action research alternates cyclically between action and critical reflection, which in a continuous way investigates its methods, in the collection of information and in the interpretation that develops in light of the understanding of the situation in question. It is, therefore, an emerging process that takes shape in a progressive understanding of the problem and that, being iterable, converges to a better understanding of what happens.

In a simplified way, we can affirm that action research is a research methodology oriented toward the improvement of practice in the various fields of action, aiming at the improvement of practices through change and learning from the consequences of these changes and allowing the participation of all those involved.

Thus, to materialize an action research process, it is necessary to diagnose or discover the “problem” to construct a plan of action, to act and observe the effects of the action, and, finally, to reflect on, interpret, and integrate the results obtained.

It is therefore a systematic process of practice-oriented learning, requiring that it be tested and justified on the basis of actual real-world practice, through an argument developed, proven, and scientifically examined.

Action research, owing to the characteristics it brings together and the imprecision of its instruments and limits, can be viewed both as great exigency, rigor, and difficulty, as can be a path of facilities, superficialities, and illusions. Given its characteristics and the imprecision of its instruments and limits, action research can be understood with great exigency, rigor and difficulty, as well as easy, superficial and illusory According to Almeida [4, p. 176], there are great advantages in the practice of this research methodology: “It implies the abandonment of non-reflexive practice, favouring inter professional collaboration and multidisciplinary practice – when not interdisciplinary or even transdisciplinary – and undoubtedly promotes the improvement of the interventions in which it is used.”

Since in the action research methodology adopted here researchers not only observe but also participate in the phenomena they study, participation is an objective necessity in action research, where in the evaluation process it can be counted with the collaboration of all participants.

In what follows, we will explore in detail the actions developed and the reflections carried out throughout the implementation process of the performance appraisal system at Company X. Following Aguinis’s proposal [26], we must first investigate the company’s strategy and the functions of the staff that make up its organizational structure. What follows is a description of the performance appraisal planning, performance appraisal per se, and the performance appraisal review.

5.4.2Company X strategy

We now turn to the question that Caetano [7] raises about the effective need for a performance appraisal system in an organization, in this particular case, at Company X.

Over the years, Company X has bet on an increasingly professional and qualified structure to ensure the services and commitments assumed. Given the current context, a labor market that aims to achieve excellence becomes a priority for improving the efficiency of the organization and, consequently, the integration of existing HRM practices. The evolution of the company impels its leaders to strategically think about HRM, considering this step as an important contribution to the achievement of the mission that the organization proposes. The importance of HRM largely stems from the company’s recognition that the competitive advantage of an organization derives from the best possible use of its human resources in order to add value; those resources are unique, difficult to imitate, and irreplaceable.

As Cardoso [31, p. 53] suggests, “The first step in formulating the strategy is the identification of the mission and objectives. The mission involves the definition of what the organization is, what it proposes to do, in what business it operates; the objectives relate to what a person want to achieve through their activities, in certain period(s) and in selected variables.”

Defining the mission and objectives of Company X, and assuming the position of Mahoney and Pandian [32], that different strategies require workers with different skills and that a competitive advantage will be easier to establish when human resources are oriented toward strategy, it will be necessary to study the functions that make up the structure of the company that allows it to determine the tasks, transversal competencies, and specific competencies required for each one.

In the context of the performance appraisal, a function analysis allows for the identification of the duties/ responsibilities assigned to each function that make it possible to determine the standards to be achieved and the specific activities to be developed by workers [16]. Aiming at this objective for each organic unit/ function performed in each of the organic units of the company, a table was prepared that gathers information regarding the following elements:

Organic unit,

Function,

Tasksperformed,

Specific competencies.

For example, see Table 5.1 below concerning the case of the Human Resource Technician role:

Functional analysis is considered by many the “dorsal spinal” of HRM [16]. The reason for this analogy is that the analysis of functions is based on practices such as recruitment, selection, and performance appraisal itself. However, it should be noted that the idea that the position has a rigid and fixed a priori functional content is now outdated.

5.4.3Performance appraisal planning

After analyzing and describing all the existing functions in the company, the need arises to develop and plan the performance appraisal system to be implemented.

In the proposed model, all the professional workers who assume functions in the company will be evaluated. It was also agreed that the performance evaluation tools to be used should focus on the results achieved in terms of the objectives outlined and the competencies (transversal and specific).

Tab. 5.1: Description of functions developed in HR Office: Human Resource Technician.

Organic unit HR Office
Function name HR Technician
Tasks Provide information on employability and employment/training/volunteer programs
Promote training actions, workshops, sessions of clarification
Perform personalized service, fill in database
Provide support in career guidance and curriculum enrichment
Recruit and select employees
Manage company training and human resources: survey training needs, plan and monitor execution of company training activity, ensure design and implementation of training and similar initiatives for users
Capture and disseminate job offers and qualification
Refer candidates for job offers and qualification
Report quarterly activities
Provide support to companies in recruitment and selection of candidates
Coordinate and implement performance appraisal system
Requirements Bachelor’s degree in Behavioral Science or equivalent
Specific competencies Knowledge of employment and training programs
Public/face-to-face and telephone meetings
Organization and planning
Ability to think critically
Attention to detail
Knowledge of HRM
Conducting meetings
Ability to motivate
Capacity to influence/persuade
English (intermediate level)

At this level, it should be noted that the following general competencies, common to all employees, have been defined by the company management:

Diligence,

Punctuality,

Autonomy,

Responsibility,

Communication,

Interpersonal relations,

Initiative,

Teamwork,

Information and communication technologies,

Openness to continuous learning, and

Persistence.

As a central objective of performance appraisal systems, when aligning employees’ activities with the organization’s strategic objectives [7], it is important at this stage to determine the objectives that should be pursued by the company’s employees and to validate the specific competencies that contribute to the success of a given function in light of the defined strategy.

For the definition and validation of the individual objectives of the various professionals in the company we can use “key informants,” that is, people with insider and relevant information to the process in question.

In parallel with the identification of the results to be achieved by company employees, the sources of evaluation that would be in a better position to evaluate the fulfillment of these same objectives were also identified. Given the functional structure and specificity of the organization, it was understood that employee performance should therefore be commented on by multiple sources of evaluation. In general, the evaluatee, the hierarchical superior (managers), suppliers, clients, peers, and some strategic partners of the company will serve as sources of evaluation. The election of each of the evaluators was discussed among the several key informants, and it was concluded that for each objective, we will use an evaluator who interacts with the employee with respect to a given matter in a privileged way. The figure of a “global evaluator” was also established; this is a person who is simultaneously the hierarchical superior (leader) and who compiles all the information obtained from the multiple evaluators, develops and follows the evaluation, and triggers and conducts the performance appraisal interview. Then the “global appraiser” responsible for these tasks is also identified for each employee.

For example, the objectives defined for the HR Technician, the specific and transversal competencies inherent in the function being performed that are critical to success, and the sources of evaluation for each of the objectives outlined will be presented. The particular case presented is extendable to other company employees (see Table 5.2 below).

Owing to the complexity of the 360 degree evaluation, which was chosen in this example, this methodology lacks strong planning and organization to be implemented, so it must be used in a judicious way [15, 3335]. However, given the nature of the functions performed by the company’s employees, it is of extreme interest for the employee to receive feedback on various dimensions of their performance from different perspectives. This methodology allows respondents to have more rigorous knowledge about the impact of their work on different interlocutors, contributing in a more concrete way to the delineation of the performance improvement plan [7].

A self-evaluation was also included as a source of evaluation. With this procedure, the employee evaluates his or her own performance through self-analysis, identifying strengths and weaknesses, thereby enhancing the perception of impartiality in the evaluation process [15].

For an analysis of the performance by all the sources of evaluation involved in the system, the measurement that focused on results was adopted by means of the objectives established for the period of time that was the object of evaluation and, simultaneously, the measurement that focused on behaviors, namely, the scales of behavioral observation. The scales were designed to measure the level of execution of the defined objectives and the level of performance for each of the competencies required for the function. Since the scales were divided into three components – results, general skills, and specific competencies – it was decided to assign different weights to each of these dimensions in the final classification, as follows: results: 60%; general skills: 20%; specific competencies: 20%. It is also important to clarify that the final evaluations will be obtained using a “global evaluator” as a result of the evaluations of multiple evaluators, and each of the evaluators (e.g., peers, suppliers, clients) will analyze the objective(s) that are directly associated with themselves as well as all the competencies (transversal and specific) of the position that the employee occupies.

Tab. 5.2: Description of competencies and objectives for HR Technician with indication of evaluator(s) for each objective.

In view of all the separate units of the organization and the performance appraisal system presented here, different forms were designed for each employee, each evaluator, and each global evaluator. Recall the previous example. For the function of HR Technician, the following approach was designed:

1 self-assessment form

1 form for clients

1 form for managers

1 form for entities

1 form for the quality manager

1 form for the global evaluator

Each of the forms was duly identified with the “category” of the evaluator to facilitate the compilation of information by the global evaluator. Completion of the forms was anonymous for all evaluators, except the employee and the global evaluator.

Each employee’s own performance analysis (on the self-assessment form) will be included at the time of review of the performance appraisal, which will be discussed in what follows. The following forms are then presented, in the same order, referring to the evaluation of the HR Technician.

Form 1 - Self-assessment form

Company X Employee performance appraisal
Self-evaluation form
(to be completed by evaluatee)
Evaluatee
Organic unit HR Office
Function HR Technician
Period in evaluation From____/____/_____ to ____/____/______

Framework

The organization mission is: ……………….

a. GENERAL OBJECTIVES OF ORGANIZATION

b. SPECIFIC OBJECTIVES OF ORGANIZATION

1.Parameters of evaluation

1.1.RESULTS

At what level would you put your performance in terms of achieving the objectives set out for you? (Mark with X)

Comments

1.2.COMPETENCIES

Note: The description of each competency and the behaviors associated with it in the attached table (see appendices) refers to the average required performance standard (demonstrated competency).

1.2.1.GENERAL

For each competence, at what level do you think your performance was assessed over the evaluation period? (Mark with X)

Comments

1.2.2.SPECIFICS

For each competence, at what level do you think your performance was assessed over the evaluation period? (Mark with X)

Comments

2.BALANCE

Brief overview of global performance level on:

a. Achievement of objectives

b. Strong points

c. Weaknesses

3.Proposals

(Training, professional relocation, and others)

Signature of appraisee: ____________________________________
Date___/___/________

Received

Global evaluator/appraiser signature: _______________________________
Date___/___/________

Form 2 - Form for clients

Company X Employee performance appraisal
Evaluation form
(to be completed by client)
Evaluatee
Organic unit HR Office
Function HR Technician
Period in evaluation From____/____/_____ to ____/____/______

Framework

The organization mission is: ………………

a. GENERAL OBJECTIVES OF ORGANIZATION

b. SPECIFIC OBJECTIVES OF ORGANIZATION

1.Parameters of evaluation

1.1.RESULTS

At what level do you put the performance of the evaluatee in terms of meeting the objectives set out? (Mark with X)

Comments

1.4.COMPETENCIES

Note: The description of each competency and the behaviors associated with it in the accompanying table (see appendices) refers to the average required performance standard (demonstrated competency).

1.4.1.GENERAL

For each competency at what level do you put the performance of the employee being assessed over the assessment period? (Mark with X)

Comments

1.4.2.SPECIFIC

For each competency, at what level do you put the performance of the employee being assessed over the assessment period? (Mark with X)

Comments

2. Final comment

In ___/___/________

Form 3 - Form for managers

Company X Employee performance appraisal
Evaluation form
(to be completed by manager)
Evaluatee
Organic unit HR Office
Function HR Technician
Period in evaluation From____/____/_____ to ____/____/______

Framework

The organization mission is: ……………

a. GENERAL OBJECTIVES OF ORGANIZATION

b. SPECIFIC OBJECTIVES OF ORGANIZATION

1.Parameters of evaluation

1.1.RESULTS

At what level do you put the performance of the evaluatee in terms of meeting the objectives set out? (Mark with X)

Comments

1.2.COMPETENCIES

Note: The description of each competency and the behaviors associated with it in the attached table (see appendices) refers to the average required performance standard (demonstrated competency).

1.2.1.GENERAL

For each competency, at which level do you consider the performance of the employee over the assessment period? (Mark with X)

Comments

1.2.2.SPECIFIC

For each competency at what level do you put the performance of the employee over the assessment period? (Mark with X)

Comments

2. FINAL COMMENT

In ___/___/________

Form 4 - Form for entities

Company X EMPLOYEE PERFORMANCE APPRAISAL
EVALUATION FORM
(to be completed by organization)
Evaluatee
Organic unit HR Office
Function HR Technician
PERIOD IN EVALUATION From____/____/_____ to ____/____/______

FRAMEWORK

The organization mission is: …………

a. GENERAL OBJECTIVES OF ORGANIZATION

b. SPECIFIC OBJECTIVES OF ORGANIZATION

1.PARAMETERS OF EVALUATION

1.1.RESULTS

At what level do you put the performance of the employee in terms of meeting the objectives set out? (Mark with X)

Comments

1.2.COMPETENCIES

Note: The description of each competency and the behaviors associated with it in the attached table (see appendices) refers to the average required performance standard (demonstrated competency).

1.2.1.GENERAL

For each competency at what level do you put the performance of the employee over the assessment period? (Mark with X)

Comments

1.2.2.SPECIFIC

For each competence at what level do you put the employee performance over the evaluation period? (Mark with X)

Comments

2. Final Comment

In ___/___/________

Form 5 - Form for Quality Manager

Company X EMPLOYEE PERFORMANCE APPRAISAL
EVALUATION FORM
(to be completed by quality manager)
Evaluatee
Organic unit HR Office
Function HR Technician
PERIOD IN EVALUATION From____/____/_____ to ____/____/______

FRAMEWORK

The organization mission is: ……..

a. GENERAL OBJECTIVES OF ORGANIZATION

b. SPECIFIC OBJECTIVES OF ORGANIZATION

1.PARAMETERS OF EVALUATION

1.1.RESULTS

At what level do you put the performance of the employee in terms of meeting the objectives set out? (Mark with X)

Comments

1.2.COMPETENCIES

Note: The description of each competency and the behaviors associated with it in the attached table (see appendices) refers to the average required performance standard (demonstrated competency).

1.2.1.GENERAL

For each competency at what level do you put the performance of the employee over the assessment period? (Mark with X)

Comments

1.2.2.SPECIFIC

For each competence at what level do you put the employee performance over the evaluation period? (Mark with X)

Comments

2. FINAL COMMENT

In ___/___/________

Form 6 - Form for global evaluator/appraiser

Company X Employee performance appraisal
Evaluation form
(to be completed by global appraiser)
Evaluatee
Organic unit HR Office
Function HR Technician
Appraiser
Organic unit President
Function Treasurer
PERIOD IN EVALUATION From____/____/_____ to ____/____/______

FRAMEWORK

The organization mission is: ……….

a. GENERAL OBJECTIVES OF ORGANIZATION

b. SPECIFIC OBJECTIVES OF ORGANIZATION

1.Parameters of evaluation

1.1.RESULTS

At what level do you put the performance of the employee in terms of meeting the objectives set out? (Mark with X)

Comments

1.2.COMPETENCIES

Note: The description of each competency and the behaviors associated with it in the attached table (see appendices) refers to the average required performance standard (demonstrated competency).

1.2.1.General

For each competency at what level do you put the performance of the employee over the assessment period? (Mark with X)

Comments

1.2.2.Specific

For each competence, at what level do you put the employee performance over the evaluation period? (Mark with X)

Comments

2.Balance

Personal balance of employee (e.g., achievement of objectives, strengths/weaknesses)

3.Next appraisal period

From ___/____/_______ to ___/___/______

4.Objectives for next evaluation period

Objectives Deadline
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

5.Training and human resources

a. Training/development actions

(Analysis of competencies required for function and acquired by employee)

b. Resources

(Resources needed to achieve objectives outlined)

6.Global performance assessment

TOTAL SCORE QUALITATIVE SCALE FINAL (MARK CLASSIFICATION WITH X)
Between 1 and 1.4 INSUFFICIENT
1.5 to 2.4 NEEDS DEVELOPMENT
2.5 to 3.4 GOOD
3.5 to 4.4 VERY GOOD
4.5 to 5 EXCELLENT

7.Comments

Appraiser:
Rated:

8.Communication of attributable evaluation

I became aware of my evaluation in an evaluation interview in ____ / ____/ _______.

Appraisee _________________________________________

Appraiser _________________________________________

It should be noted that the forms presented here were accompanied by a map describing all the skills on the forms of the company’s employees (see appendices, Fig. 1) in order to minimize their subjective interpretation. According to Caetano [7], to control the diversity of interpretations, some care must be taken to objectify evaluation scales, so as to guarantee the homogeneity of perception of performance among the various evaluators.

The introduction of a performance appraisal system constitutes a change project that produce effects on organizational life, according to its objectives and characteristics [7]. In that sense, it is crucial to inform and adequately prepare all members of the organization, clarifying the performance appraisal objectives, their relationships to other HRM practices, and their overall characteristics, as this preparation contributes to the effectiveness of the system itself, and promoting the involvement of all participants.

In the preparation meetings held with the collaborators, which essentially focused on the presentation of the system, it was clear that the evaluation would have a 360 degree character, which is why the contribution of the evaluatees would be fundamental for identifying the various interlocutors with whom the employees interact during the review period, with a view to subsequent contact between the global evaluator and the other evaluators.

Training meetings were also held with the global evaluators to raise awareness of the evaluation process and to explore in a more systematic way the evaluation instruments that had been designed. The meetings went by the following agenda:

Phases of company’s performance evaluation system,

Sources of evaluation,

Role of global evaluator,

Formstobeused,

Errors and biases in evaluation,

Evaluation interview: importance of it and care to have on this interview.

It should be highlighted that at this stage it was also clarified that global evaluators would monitor and assign constructive feedback to those assessed over the evaluation period for effective performance management.

5.4.4Review of performance evaluation

The interview between the global evaluator and the employee is designed to guarantee a space that privileges a frank and open discussion between both about the performance of the evaluatee in the observation period and enable them to discuss together the evaluatee’s limitations and potential for professional growth.

The result of the discussion obtained in the interview is documented in the global evaluator’s form, which is subsequently signed by both parties.

5.4.5Conceptualization of a company’s performance appraisal system

Performance management is a fundamental tool in promoting a culture of merit, in the development of employees, and in improving the quality of services provided to the community. From the demanding design of a company’s performance appraisal system, especially with regard to its conceptualization, and based on the pilot study developed, the following conclusions may be drawn.

5.4.5.1Goals

Develop a results-oriented and continuous-improvement management culture, assuming clear objectives aligned with the organization’s strategy. In this sense, the performance appraisal system should essentially facilitate the following aspects of a company:

Improve employee productivity, motivation, and performance by mobilizing employees around the essential mission of the service, guiding their activity in light of clear objectives and transparent evaluation criteria;

Support decision-making processes, especially at the level of raises/ promotions, recognizing merit and ensuring the differentiation and enhancement of the various levels of performance;

Give feedback to evaluated employees, promoting effective communication among hierarchies and establishing as essential instruments in the process of performance appraisal: the annual interview and self-assessment;

Facilitate the development of general and specific skills, encouraging the professional development of employees, through the identification of training needs, for consideration in the preparation of service training plans;

Integrate the HRM practices that the company already performs; and

Contribute more clearly to the fulfillment of the mission/ strategy to which the organization subscribes.

5.4.5.2Tools

Measuring performance is one of the most sensitive issues in a performance appraisal system. Regardless of the method adopted, criteria and measures should be able to discriminate between high performances and low and medium performances. According to the model proposed in this practical case, the approaches adopted are based on behaviors and results.

The designed performance appraisal forms, which directly support the evaluation of the performance of the company’s employees and are the vehicle for reaching the objectives outlined, are made up of dimensions that describe behaviors. Specifically, the forms presented suggest the evaluation of the general and specific competences of all professional company employees, supported by a list of skills descriptions attached to all distributed forms. For each of the competencies indicated on the forms, the description appearing in the accompanying list must correspond to score level 3 (“demonstrated competency”). When the employee or the evaluator understands that the behavior has gone beyond the description presented, then a score of 5 (“demonstrated competence at a higher level”) should be highlighted, or, if the opposite is true, the score of 1 (“skills not shown”) is highlighted. Thus, to each competence corresponds a horizontal scale that describes the various levels of performance.

The same format was adopted for the evaluation of results, taking into account the objectives previously defined. In each form, for each goal outlined, a horizontal scale was also made that makes it possible to underscore the performance achieved, namely: score 5 – “objective exceeded”; score 3 – “goal achieved”; score 1 – “objective not achieved”.

The global evaluators should, on their form, underscore each of the assessment parameters (results and specific and general competencies) by determining the arithmetic mean of the scores obtained in the various identified objectives/ competencies. At the end of the form, the evaluations of each parameter will be requested, and, in light of the weights assigned to each one, the evaluator obtains the overall and final scores of the evaluatee’s performance. Assuming this result, the evaluator should also position the final evaluation of the employee on a qualitative scale duly constructed for this purpose.

5.4.5.3Procedures

Regarding the procedures that govern the application of the performance appraisal, it is important to highlight three vectors: the evaluators, the training of employees (evaluated) and evaluators, and the evaluation interview. Given the particularities of the company, it is proposed to use multiple evaluators (each one will evaluate the aspects that it observes the best), that is, a diversity of actors that affect and are affected by the performance of the collaborator in the organization. Specifically, from the 360 degree evaluation we propose here, the evaluators are as follows:

Hierarchical superiors/ managers/global evaluators

Pairs

Suppliers

Externalcustomers

Evaluatees.

The rationale for this method of evaluation is that it is possible for evaluatees (employees) to receive feedback on the various dimensions of their performance based on different perspectives, which may enhance their behavioral change in a more remarkable way.

With regard to the training of evaluatees (employees) and evaluators, meetings are held for both stakeholders, particularly aimed at:

Clarifying the purpose and phases of the performance appraisal system;

Presenting the evaluation instruments, type of measurement, dimensions, and method of evaluation;

Demonstrating the relationship of the performance appraisal system to HRM systems, objectives, and mission;

Cautioning against cognitive errors and biases that may occur during the transfer of the information for the evaluation; and

Underline the importance of the evaluation interview, pointing out the aspects critical to its success.

Regarding the evaluation and planning interviews of the next performance appraisal period, the global evaluators (who are responsible for carrying out this stage of the process) first prepare the interview, focusing on the most relevant aspects of performance and considering carefully and attentively multiple evaluations, resulting from multiple evaluators’ perspectives. At the time of the evaluation interview, the following agenda is followed:

Review of objectives and competencies identified as central to the evaluation process of the evaluatee;

Gathering of opinions, through some open-ended questions (e.g., “What is your perception of how the performance appraisal went?”);

Supporting strengths;

Suggestions for improvement/ constructive feedback;

Analysis and implementation of evaluation (discussion between evaluator and evaluatee of the analysis made regarding the effectively demonstrated behavior);

Construction and agreement on objectives for next assessment period and monitoring frequency; and

Signatures on assessment sheet.

5.5Conclusions and guidelines for the future

The central and advantageous role that performance appraisal assumes as a tool in people management, as well as its ease of integration with other management practices, has, from the outset, supported the belief in the usefulness and viability of the project in the unit being studied.

Following the performance management model suggested by Shields (2007, quoted in [36]), and as a conclusion of what was presented in the course of this chapter, the following key elements were assumed:

Element/stage Essential topics
System develop- Align values, organizational objectives, mission, and strategy;
ment and imple- Make decisions regarding the focus of the system and its dimensions;
mentation Develop appropriate tools and forms;
Develop the skills of the actors involved in the evaluation process.
Performance appraisal criteria Make decisions on skills, behaviors, and expected results (or their combination);
Adapt the chosen criteria against the organizational objectives defined.
Monitoring and informal feedback Ensure the transmission of feedback throughout the evaluation cycle.
Formal evaluation Use a transparent and easy-to-apply system;
and review Apply the assessment instruments in an adjusted manner;
Discuss performance, results, and action plans.
Action planning Design individual goals that are compatible with organizational objectives;
Enable personal and professional development/training.
Learning and Implement employee development plans;
development Facilitate the development of professional competencies for theperformance of current and future functions.

In our view, the main contribution of this work lies in the design of the set of instruments for performance evaluation, as well as in the description of functions. If, on the one hand, these tools contribute to the development of people management, under managers’ responsibility (as essential tools to help improve HRM practices, specifically recruitment and selection, training/development, and remuneration, and on the grounds of decision-making processes relating to HRM); on the other hand, we consider that they are of equal importance and usefulness to employees themselves, as they enable employees to continuously monitor their performance and contribute to continuous improvement in the quality of service provided. The evaluation system we develop gives employees the opportunity to discuss their performance, plan the evaluation period that follows, and identify development opportunities.

The role of the performance appraisal system is further highlighted in an unequivocal integration of existing HRM practices, as well as an expected improvement in the organization’s effectiveness.

With regard to the recruitment of new employees, the company now has all the relevant information that allows recruitment of candidate(s) that are best suited to the job requirements, as well as their selection, based on the competencies (transversal and specific) required for proper performance in the open position.

At the level of the training process, the performance appraisal system facilitates the identification of performance gaps/deficits that can be resolved with adequate training. Thus, areas of intervention that increase the efficiency and productivity of the organization will be highlighted.

At the level of remuneration, the decision-making process is facilitated whereby employee(s) should be given salary increases or, if justified, another type of reward.

We believe that, in this way, the practice of performance appraisal will, in the future, play a fundamental role in the pursuit of continuous improvement and professional excellence, to which companies are committed, since by knowing closely its employees, their strengths and weaknesses, the organization can, on the one hand, make them more productive, allowing them to fulfill their mission and ensuring excellence in the services provided, and, on the other hand, continually align their employees’ performance to respond to the instability that affects the labor market.

Knowledge revision

True/false statements

  1. Traditionally, performance appraisal only focused on the personal characteristics of employees who performed roles in the middle or higher levels of management in large organizations.
  2. Regarding performance appraisal, the information processor metaphor emphasizes the relevance of interest games and the organizational context in formulating judgments about the performance of individuals.
  3. Following Fernandes and Caetano, we can consider that any system of performance appraisal can be conceptualized from three fundamental central vectors: objectives, instruments, and procedures.
  4. Performance appraisal will achieve the following objectives: align employees’ performance and individual objectives with the organization’s strategy; provide management indicators that facilitate decision-making processes for remuneration, training and development, and possible transfers; and provide feedback to employees on their individual performance.
  5. The behavioral approach focuses on personality traits or attributes.
  6. Scales anchored in behaviors consist of dimensions describing a particular behavior and a vertical scale describing the various levels of performance with respect to each of the dimensions.
  7. In results-focused approaches, one starts from the performance results and evaluates the extent to which these results are in accordance with the performance standards, or with the objectives previously established for a given period.
  8. According to Caetano, self-assessment can be very effective in a more participatory management system by fostering professionalism and a group spirit, reducing conflict and improving communication skills and trust.
  9. A performance appraisal system is a process that must consistently integrate strategy, organizational goals, and individual objectives, skills, and competencies.
  10. Despite supervisors’ greater role at the performance appraisal development stage, employees have a responsibility to observe and document evaluation, update the plan in case of changes, provide feedback, furnish the resources needed for good performance, and praise or draw attention to particular behaviors.

See answers at end of chapter.

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[7]Caetano A (2008). Avaliação de desempenho – O essencial que avaliadores e avaliados precisam de saber. Lisboa: Livros Horizonte, Lda.

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[10]Cawley B, Keeping L, Levy P (1998). Participation in the Performance Appraisal Process and Employee Reactions: A Meta-Analytic Review of Field Investigations. Journal of Applied Psychology 83(4):615–633.

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[37]Cabral-Cardoso C, Estêvão C, Silva P (2006). Competências Transversais dos Diplomados do Ensino Superior – Perspetiva dos Empregadores e Diplomados. Guimarães: TecMinho.

Answers to true/ false statements

  1. True
  2. False
  3. True
  4. True
  5. False
  6. True
  7. True
  8. False
  9. True
  10. False

Appendices – Competency Description Grid

Competency name Competency description
Communication and information technologies Use of computers (hardware and software), namely, wordprocessing, spreadsheets, presentations, databases, electronicmail, and Internet.
Written communication Write effectively so that recipients of writing understand themessage.
Oral communicationTeam work Transmit information to others effectively.Build and develop appropriate relationships with colleagues,customers, and suppliers at all levels of an organization.
Problem resolution Identify problems and review related information to evaluate anddevelop options and implement solutions.
Numeracy Ability to add, subtract, multiply, or divide quickly and correctly.
Foreign languages (English) Ability to express oneself orally and in writing in English.
Autonomy Ability to face and solve problems without having to question otherpeople.
Innovation/creativity Ability to present unusual ideas on a particular topic or situation ordevelop creative ways to solve problems.
Leadership Ability to manage a team, in the sense of achieving common goals.
Planning/organization Ability to plan one’s own tasks and allocate resources, scheduleevents, programs, and activities, as well as the work of others (when applicable).
Critical spirit Ability to judge the advantages and disadvantages of a givensituation, product, idea, or procedure.
Attention to detail Capacity to perform tasks taking into account all the areas involved,regardless of whether the task is small or large.
Influence/persuation Ability to lead others to adhere to their proposals, through logicaland supported arguments.
Interpersonnal relations Ability to communicate effectively with others, communicatingassertively, in order to gain their trust and cooperation, reducing thepossibility of destructive conflicts.
Initiative Ability to identify opportunities and be proactive in promoting ideasand potential solutions.
PersistenceMotivating others Ability to pursue goals despite obstacles and setbacks.Ability to lead others to engage in tasks by making them feel theimportance of their results.
Diligence Capacity to comply with regulatory rules in performing a service, inparticular with regard to regular presence in the workplace.
Punctuality Capability to comply with regulatory rules in performing a service, inparticular with regard to working hours.
Self-control Ability to think before reacting to a less positive situation.
Openness to continuouslearning Having an ongoing interest in attending training actions andlearning/knowing things, both related to their function and to areasother than their own.
Primavera knowledge
Excel knowledge
Knowledge of all activities
promoted by Company X
Knowledge of ISO 9001
Ability to apply, in an appropriate way, the professionalknowledge and experience essential to the performance of tasksand activities, identifying and using materials, instruments, andequipment
Cleaning techniques
Cooking techniques
CAM
Conducting meetings
Ability to apply, in an appropriate way, the professionalknowledge and experience essential to the performance of tasksand activities, identifying and using materials, instruments, andequipment
Knowledge of photocopyingmachines
Knowledge of entrepreneurship
Marketing knowledge
Knowledge of businessplans
Budget management capacity
Knowledge of HRM
Knowledge of labor legislation
Knowledge of accounting
Knowledge of taxation

Note: The foregoing competency description was adapted from [37].

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