Financial Times Prentice Hall Books

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Business and Technology

Sarv Devaraj and Rajiv KohliThe IT Payoff: Measuring the Business Value of Information Technology Investments

Nicholas D. EvansBusiness Innovation and Disruptive Technology: Harnessing the Power of Breakthrough Technology...for Competitive Advantage

Nicholas D. EvansConsumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today’s Technology...and Tomorrow’s

Faisal HoqueThe Alignment Effect: How to Get Real Business Value Out of Technology

Economics

David DranoveWhat’s Your Life Worth? Health Care Rationing...Who Lives? Who Dies? Who Decides?

John C. EdmundsBrave New Wealthy World: Winning the Struggle for World Prosperity

Jonathan WightSaving Adam Smith: A Tale of Wealth, Transformation, and Virtue

Entrepreneurship

Oren Fuerst and Uri GeigerFrom Concept to Wall Street: A Complete Guide to Entrepreneurship and Venture Capital

David Gladstone and Laura GladstoneVenture Capital Handbook: An Entrepreneur’s Guide to Raising Venture Capital, Revised and Updated

Erica Orloff and Kathy Levinson, Ph.D.The 60-Second Commute: A Guide to Your 24/7 Home Office Life

Jeff Saperstein and Daniel RouachCreating Regional Wealth in the Innovation Economy: Models, Perspectives, and Best Practices

Finance

Aswath DamodaranThe Dark Side of Valuation: Valuing Old Tech, New Tech, and New Economy Companies

Kenneth R. Ferris and Barbara S. Pécherot PetittValuation: Avoiding the Winner’s Curse

International Business

Peter MarberMoney Changes Everything: How Global Prosperity Is Reshaping Our Needs, Values, and Lifestyles

Fernando Robles, Françoise Simon, and Jerry HaarWinning Strategies for the New Latin Markets

Investments

Zvi Bodie and Michael J. ClowesWorry-Free Investing: A Safe Approach to Achieving Your Lifetime Goals

Harry DomashFire Your Stock Analyst! Analyzing Stocks on Your Own

D. Quinn MillsBuy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble

D. Quinn MillsWheel, Deal, and Steal: Deceptive Accounting, Deceitful CEOs, and Ineffective Reforms

John Nofsinger and Kenneth KimInfectious Greed: Restoring Confidence in America’s Companies

John R. NofsingerInvestment Blunders (of the Rich and Famous)...And What You Can Learn from Them

John R. NofsingerInvestment Madness: How Psychology Affects Your Investing...And What to Do About It

H. David Sherman, S. David Young, and Harris CollingwoodProfits You Can Trust: Spotting & Surviving Accounting Landmines

Leadership

Jim Despain and Jane Bodman ConverseAnd Dignity for All: Unlocking Greatness through Values-Based Leadership

Marshall Goldsmith, Vijay Govindarajan, Beverly Kaye, and Albert A. VicereThe Many Facets of Leadership

Marshall Goldsmith, Cathy Greenberg, Alastair Robertson, and Maya Hu-ChanGlobal Leadership: The Next Generation

Management

Rob Austin and Lee DevinArtful Making: What Managers Need to Know About How Artists Work

J. Stewart Black and Hal B. GregersenLeading Strategic Change: Breaking Through the Brain Barrier

William C. Byham, Audrey B. Smith, and Matthew J. PaeseGrow Your Own Leaders: How to Identify, Develop, and Retain Leadership Talent

David M. Carter and Darren RovellOn the Ball: What You Can Learn About Business from Sports Leaders

Subir ChowdhuryOrganization 21C: Someday All Organizations Will Lead this Way

Ross DawsonLiving Networks: Leading Your Company, Customers, and Partners in the Hyper-connected Economy

Charles J. Fombrun and Cees B.M. Van RielFame and Fortune: How Successful Companies Build Winning Reputations

Amir HartmanRuthless Execution: What Business Leaders Do When Their Companies Hit the Wall

Harvey A. HornsteinThe Haves and the Have Nots: The Abuse of Power and Privilege in the Workplace...and How to Control It

Kevin Kennedy and Mary MooreGoing the Distance: Why Some Companies Dominate and Others Fail

Robin MillerThe Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits

Fergus O’ConnellThe Competitive Advantage of Common Sense: Using the Power You Already Have

W. Alan Randolph and Barry Z. PosnerCheckered Flag Projects: 10 Rules for Creating and Managing Projects that Win, Second Edition

Stephen P. RobbinsDecide & Conquer: Make Winning Decisions to Take Control of Your Life

Stephen P. RobbinsThe Truth About Managing People...And Nothing but the Truth

Ronald Snee and Roger HoerlLeading Six Sigma: A Step-by-Step Guide Based on Experience with GE and Other Six Sigma Companies

Susan E. Squires, Cynthia J. Smith, Lorna McDougall, and William R. YeackInside Arthur Andersen: Shifting Values, Unexpected Consequences

Jerry WeissmanPresenting to Win: The Art of Telling Your Story

Marketing

David ArnoldThe Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize

Michael BaschCustomerCulture: How FedEx and Other Great Companies Put the Customer First Every Day

Jonathan Cagan and Craig M. VogelCreating Breakthrough Products: Innovation from Product Planning to Program Approval

Al Lieberman, with Patricia EsgateThe Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

Tom OsentonCustomer Share Marketing: How the World’s Great Marketers Unlock Profits from Customer Loyalty

Bernd H. Schmitt, David L. Rogers, and Karen VrotsosThere’s No Business That’s Not Show Business: Marketing in Today’s Experience Culture

Yoram J. Wind and Vijay Mahajan, with Robert GuntherConvergence Marketing: Strategies for Reaching the New Hybrid Consumer

Public Relations

Gerald R. BaronNow Is Too Late: Survival in an Era of Instant News

Deirdre Breakenridge and Thomas J. DeLoughryThe New PR Toolkit: Strategies for Successful Media Relations

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