This is the most important of all the previous business drivers. An organization may simply proactively choose to implement a vulnerability management program, irrespective of whether it has to comply with any regulation or satisfy any customer demand. The proactive approach works better in security than the reactive approach.

For example, an organization might have payment details and personal information of its customers and doesn't want to put this data at risk of unauthorized disclosure. A formal vulnerability management program would help the organization identify all probable risks and put controls in place to mitigate this.