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by Sara Kelly
Personal Branding for Entrepreneurial Journalists and Creative Professionals
Cover
Title
Copyright
CONTENTS
Preface
1 The Changing Employment Marketplace
2 What Is Creativity?
3 How Brands Began
4 Brand You
5 What’s Your Story?
6 Naming Rites
7 Creatives Need Content
8 You Are an Influencer
9 Check Your Skill Sets
10 Time for a Tune-Up
11 Manage Your Time
Resources
Index
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Personal Branding for Entrepreneurial Journalists and Creative Professionals
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