CONTENTS
Interview: Notes on the Post-Business Society
ONE: The Futures Already Around Us
TWO: The Poverty of Economic Theory
THREE: The Transnational Economy
FOUR: From World Trade to World Investment
FIVE: The Lessons of the U.S. Export Boom
SIX: Low Wages: No Longer a Competitive Edge
SEVEN: Europe in the 1990s: Strategies for Survival
EIGHT: U.S.–Japan Trade Needs a Reality Check
NINE: Japan’s Great Postwar Weapon
TEN: Misinterpreting Japan and the Japanese
ELEVEN: Help Latin America and Help Ourselves
TWELVE: Mexico’s Ace in the Hole: The Maquiladora
THIRTEEN: The New Productivity Challenge
FOURTEEN: The Mystique of the Business Leader
FIFTEEN: Leadership: More Doing Than Dash
SIXTEEN: People, Work, and the Future of the City
SEVENTEEN: The Fall of the Blue-Collar Worker
EIGHTEEN: End Work Rules and Job Descriptions
NINETEEN: Making Managers of Communist Bureaucrats
TWENTY: China’s Nightmare: No Jobs for the Millions
TWENTY-ONE: Tomorrow’s Managers: The Major Trends
TWENTY-TWO: How to Manage the Boss
TWENTY-THREE: What Really Ails the U.S. Auto Industry
TWENTY-FOUR: The New Japanese Business Strategies
TWENTY-FIVE: Manage by Walking Around—Outside!
TWENTY-SIX: Corporate Culture: Use It, Don’t Lose It
TWENTY-SEVEN: Permanent Cost Cutting: Permanent Policy
TWENTY-EIGHT: What the Nonprofits Are Teaching Business
TWENTY-NINE: Nonprofit Governance: Lessons for Success
THIRTY: The Nonprofits’ Outreach Revolution
THIRTY-ONE: The Governance of Corporations
THIRTY-TWO: Four Marketing Lessons for the Future
THIRTY-THREE: Tomorrow’s Company: Dressed for Success
THIRTY-FOUR: Company Performance: Five Telltale Tests
THIRTY-FIVE: R&D: The Best Is Business-Driven
THIRTY-SIX: Sell the Mailroom: Unbundling in the ’90s
THIRTY-SEVEN: The 10 Rules of Effective Research
THIRTY-EIGHT: The Trend Toward Alliances for Progress
THIRTY-NINE: A Crisis of Capitalism: Who’s in Charge?
FORTY: The Emerging Theory of Manufacturing