Other titles in Digital and Social Media
Marketing and Advertising Collection
Vicky Crittenden, Babson College, Editor
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Viral Marketing and Social Networks
by Maria Petrescu
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Herding Cats: A Strategic Approach to Social Media Marketing
by Andrew Rohm and Michael Weiss
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Social Roots: Why Social Innovations Are Creating the Influence Economy
by Cindy Gordon, John P. Girard, and Andrew Weir
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A Practical Guide to the Media Business
by Susan De Bonis
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A Practical Guide to Sales and Selling in the Media Business
by Susan De Bonis
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Social Media Branding For Small Business: The 5-Sources Model
by Robert Davis
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A Beginner’s Guide to Mobile Marketing
by Karen Mishra and Molly Garris
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Social Content Marketing for Entrepreneurs
by James M. Barry
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Digital Privacy in the Marketplace: Perspectives on the Information Exchange
by George Milne
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This Note’s For You: Popular Music + Advertising = Marketing Excellence
by David Allan
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Digital Marketing Management: A Handbook for the Current (or Future) CEO
by Debra Zahay
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Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value
by Eliane Pereira Zamith Brito, Maria Carolina Zanette, Benjamin Rosenthal, Carla Caires Abdalla, and Mateus Ferreira
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Fostering Brand Community Through Social Media
by Debra A. Laverie, Shannon B. Rinaldo, and William F. Humphrey, Jr.
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The Social Media Road Map: A Practical Guide for Managers
by Montressa Washington
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The Connected Consumer
by Dinesh Kumar
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