About the Author

Donna Spencer is an independent design consultant with twentyish years of expertise across the entire design spectrum—from strategy to delivery and everything in between. She has solved a wide range of design problems across various industries, with a particular emphasis on information architecture and complex employee experience problems. Recognized internationally as a leading UX practitioner, Donna frequently presents her work at conferences and has written five UX-related books. She created UX Australia and ran it for nine years.