Part 2

Discovering, Evaluating, and Planning for Great Products and Services

IN THIS PART…

Discover a process for coming up with great product ideas and then evaluating and prioritizing them.

Develop an approach to understanding customers that gives you the best handle on grasping their real needs.

Reduce the risk of product failure by effectively conducting market research and competitive analysis.

Figure out how to best select among the many product options that may be successful.

Work through the five key documents for your product so you can sell the ideas throughout your organization.