About the Author

Rajagopal is Professor of Marketing at EGADE Business School of ­Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is also Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories.

He offers courses in the areas of marketing, innovation management, and international business to the students of undergraduate, graduate, and doctoral programs. He has imparted training to senior executives and has conducted over 65 management development programs to the corporate executives and international faculty. Throughout his career, Dr. Rajagopal has delivered a number of courses and executive and doctoral programs in the areas of marketing and international business in business schools including the Indian Institute of Management, at Indore and Rohtak, India; Narsee Monjee Institute of Management Studies, Mumbai, India; Institute of Public Enterprise, Hyderabad, India, and at International Management Institute, Bhubaneswar, India.

Rajagopal holds postgraduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. He has to his credit 55 books on marketing and innovation management themes and over 400 research contributions that include published research papers in national and international refereed journals. He is the Editor-in-Chief of International Journal of Leisure and Tourism Marketing and International Journal of Business Competition and Growth. Dr. Rajagopal is also Regional Editor of Emerald Emerging Markets Case Studies, published by Emerald Publishers, United Kingdom. He is on the editorial board of various ­journals of international repute. His research contributions have been recognized by the National Council of Science and Technology (CONACyT), Government of Mexico, by awarding him the honor of the highest level of National Researcher-SNI Level-III.

He has been awarded UK-Mexico Visiting Chair 2016–17 for collaborative research on “Global-Local Innovation Convergence” with University of Sheffield, UK, instituted by the Consortium of Higher Education Institutes of Mexico and UK.

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