Preface
Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.
This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers:
- why you need to gather analytics data for your UX projects
- getting set up with analytics tools
- analyzing data
- how to find problems in your analytics
- using analytics to aid user research, measure and report on outcomes
By the end of this book, you’ll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an “analytics first” approach to your UX projects.
Who Should Read This Book
This book is for UX professionals, designers, product managers, and anyone interested in using an analytics tool to improve UX. No prior experience with Google Analytics or other analytics tools is assumed.
Conventions Used
You’ll notice that we’ve used certain typographic and layout styles throughout this book to signify different types of information. Look out for the following items.
Tips, Notes, and Warnings
Hey, You!
Tips provide helpful little pointers.
Ahem, Excuse Me ...
Notes are useful asides that are related—but not critical—to the topic at hand. Think of them as extra tidbits of information.
Make Sure You Always ...
... pay attention to these important points.
Watch Out!
Warnings highlight any gotchas that are likely to trip you up along the way.
Supplementary Materials
- https://www.sitepoint.com/community/ are SitePoint’s forums, for help on any tricky web problems.
- [email protected] is our email address, should you need to contact us to report a problem, or for any other reason.