Index

Note: Page numbers followed by f represent figures.

A

Accenture Institute for High Performance, 13

Accenture’s survey, 17

Accessibility, digital roadmaps, 105

Account management, 78

Acuity Market Intelligence (AMI), 164

Adaptive design, 7677

Adobe Target, 79

Adoption stage, trend, 5960, 60f

Agile, defined, 141

Agile transformation, 140148

benefits over traditional methodologies, 141144, 142f

better quality, 143

early ROI and early risk reduction, 144

efficiency, 144

faster time with greater predictability, 143

real-time feedback, 142143

Codeathons and Hackathons, 147

daily Scrum or standups, 146147

methodologies, 147148

overview, 140

product backlog, 146

product owner, 145

ScrumMaster or project manager, 146

Scrum team, 145146

sprint planning meeting, 146

sprint retrospective, 147

sprint review meeting, 147

sprints or iterations, 145

Ahrendts, Angela, 27, 28

Airbnb, 57

airbnb.com, 54

Altimeter Group, 3

Amazon (Amazon.com), 5, 26, 34, 76, 116, 118, 152, 160

Barnes & Noble and, 37

establishment, 3435

InstaCart, 20

Kindle, 3536

Kindle Fire, 36

Prime Now, 20

success story, 3437

transformation, 37

Amazon Dash, 9697

American Association of Booksellers, 34

American Express, 71

Analytics solutions, 7879

digital strategy, 100103

Angelo, Alfred, 76

Apple, 26, 30, 32, 39, 57, 154

Apple Music, 154

Apple Pay, 157

Apple watch, 56, 60

App stores, 76

“Arab Spring,” 54

Arkwright, Richard, Sir, 910, 11

Asimov, Isaac, 149

ATMs, 16

Audience profile, digital strategy and, 8691, 87f

customer segments, 89

model to understand, 8689

users’ needs and business goals, 8991

Auto insurance, 50

Autonomous vehicles, 158160

B

Backlog, 146

Ballistocardiology, 162163

Ballmer, Steve, 57

Banking industry

Accenture’s survey, 17

customer demand, 16

as digitally reactive, 16

digital transformation need for, 16

mortgages, 16

“non-banks” and, 17

social media and, 1617

Bank of America, 157

barnesandnoble.com, 37

Barnes & Noble, 34, 35, 3637, 40, 74

Amazon and, 37

reasons for failure, 3637

strategic advantage, 37

Basecamp, 148

BBVA, 158

Beats One, 155

Benchmarking, capabilities, 8084

best practices, 8384

digital maturity scale, 8083, 81f

focus and, 84

regular repetition of, 84

Best Buy, 41

Best practices

benchmarking capabilities and, 8384

implementing, 5

Betterment, 54

Bezos, Jeff, 34, 35

Big Bang Disruption, 1214

Big Bang Disruption, 24

Big data, 7, 13, 51

Big data visualization, 153154

Biometric identification, 162163

Blackberry phone, 57

Blockbuster Video, failure of, 18, 40, 4142, 154

Blue Apron, 53

Borders, 34

Botsman, Rachel, 43

Bower, Joseph L., 1314

Brand awareness, 12

Budget approvals, digital, 135

Burberry

lessons form, 2829

as transforming company, 2729

Burberry Trenchcoat, 27, 28

Business

aligning goals, 8990

companies failure and, 3841

capitalization and, 38

comparison with competitors, 3940

digital tactics without digital vision, 3839

lack of focus, 4041

customers voice and growth of, 1112

digital impacts on, 1014

traditional vs. new, 12

Business and technology roadmaps, 107108

Business innovations, digital trends and, 55

Business model

need for change, 1

new, digital trends and, 50

“on-demand,” 2021

Business silos, digital impacts on, 1011

C

Capabilities. see Digital capabilities

Capitalization, companies failure and, 38

Career factors, digital trends and, 53

Cashless, 163164

Casper Sleep (Casper.com), 5

as disrupting company, 26

product innovations, 56

Centralized digital team, 116117

Change, 12

need for, 1

Channels, digital, 6669, 67f

organic search engine results, 6668, 68f

social media, 6869

Charts, use of, 98

Chief Data Officer (CDO), 122, 123

Chief Digital Officer (CDO), 133134

appointment of, 121124

responsibilities sharing, 122124

right candidate selection, 122

Chief Information Officer (CIO), 122, 123

Chief Marketing Officer (CMO), 122, 123

Chief Technology Officer (CTO), 122, 123

Christensen, Clayton M., 1314

Circuit City, failure of, 1718, 41

Citibank, 157

Cloth manufacturing

before Industrial Revolution, 8

innovations, 89

invention after Industrial Revolution, 89

Jenny (spinning engine), 89

Cloud computing, 13

Cloud technology, 55

in transformative digital business model, 21

Codeathons, 147

Communication, digital program, 137139

Communication methods, 8889

Company(ies). see also specific entries

disrupting (case studies)

Casper Sleep, 26

Uber, 2324

Warby Parker, 2526

expertise identification, 5

failure, at digital, 3848 (see also specific entries)

business reasons, 3841

marketplace reasons, 4143

operational reasons, 4647

organizational reasons, 4446

technology reasons, 48

transformative (see Transformative companies)

transforming from traditional (case studies)

Burberry, 2729

Disney, 2930

Nike, 3032

UPS, 3233

Competition, transformation and, 3

Competitors, comparison with, 3940

Complexity, digital roadmaps, 108

Connected cars, 3738, 158160

Constituents, digital trends and, 50, 62

Consumer behaviors, digital trends and, 53

career factors, 53

family and friend factors, 53

financial factors, 54

lifestyle factors, 53

Corporate culture and, 45

Covey, Stephen, 36

Crate & Barrel (C&B), 75

CrazyEgg, 79

Creative thinking, 9

Crovitz, Gordon, 13

Cryptonomicon, 150

CSS (Cascading Style Sheets), 76

C-suite, 44, 115, 116, 122, 131, 137

Cuff.lo, 58

Culture. see Digital talent and culture

Customer-centric culture, 15

Customer-centric financial services, 1617

Customer demand, 13

for banks, 16

changing, transformation and, 3

Customer experience. see also Experience

recreation, 21

reimagination, 21

Customer-focused evaluation and monitoring processes, 63

Customer(s), 2

identification

digital trends and, 6162

touchpoints, 62

journey maps, 9195

touchpoints, 93

use cases, 9495

user base, 9193

role, 2

segments, 89

Customer service, 78

Customers voice

and growth of business, 1112

social network for, 1112

Customization, 77

Cyber cities, 150

Cybernetics, 150

D

Daily scrum, 146147

Data, planning of transformative companies, 22

Data sources, trend analysis, 62

Decentralized digital resources, 118120

Deloitte’s 2015 Tech Trends Report, 121

Delta, 71

Diagrams, use of, 98

Digital

Big Bang Disruption and, 1214

business silos and, 1011

concept, 64

customers voice through, 1112

defined, 7, 11

impacts, 7

vs. Industrial Revolution, 710

layers of, 6480, 65f

Digital age, 1

Digital capabilities

benchmarking, 8084

best practices, 8384

digital maturity scale, 8083, 81f

focus and, 84

regular repetition of, 84

layers of, 6480, 65f

digital channels, 6669, 67f

digital ecosystem, 6973, 70f

digital features, 7778

experience, 7477

platforms, 7880

Digital Center of Excellence (DCoE), 120121

Digital companies vs. non-digital competitors, 21

Digital disruptions, 2

and digital trends, 49 (see also Digital trends)

Digital DNA, 5, 97

Digital fads, 50

Digital first culture, 131132. see also Digital talent and culture

Digital immigrants, 115

Digital maturity model, 51, 52f

Digital maturity scale, 66, 8083, 81f

immersive digital maturity, 82

primitive digital maturity, 81

progressive digital maturity, 82

reactive digital maturity, 8182

transformative digital maturity, 8283

Digital natives, 115

“Digital Natives, Digital Immigrants”, 115

Digital resistors, impact of, 133135

Digital resources

decentralized, 118120

federated, 118

managed, 118

shared, 117

Digital Revolution, 8

early stages, 10

examples, 149167

impacts on business, 1014

and Industrial Revolution (similarities/comparison), 710

Digital strategy, 86103

analytics, 100103

digital audience profile, 8691, 87f

customer segments, 89

model to understand, 8689

users’ needs and business goals, 8991

digital teams role, 124125

enterprise, 9597

frameworks, 97

visualizing, 9697

visuals, 97

journey maps, 9195

touchpoints, 93

use cases, 9495

user base, 9193

overview, 86

planning, 136

rapid prototypes creation, 97100

dynamic planning, 100

infographics use, 9798

light technology, 9899

mockups design, 99

responsive HTML prototypes, 100

sketches, 99

Digital tactics, without digital vision, 3839

Digital talent and culture

development, 126135

digital resistors, impact of, 133135

global talent, 128129

right, 129131

thought leaders, 132

training, 128

Digital team(s), 5

centralized, 116117

roles of, 124f

operations, 125

product management, 125

strategy, 124125

Digital thinking, 5

Digital transformation

addressing resistance and, 5

agile framework and (see Agile transformation)

for banking industry, 16

best practices, 5

changing customer demand and, 3

changing technologies and, 3

cloud technology architecture and, 21

competition and, 3

defined, 19

described, 2021

importance of, 34

key drivers, 3

need for, 12

at Netflix, 1920

“on-demand” business model and, 2021

organizational capabilities and (see Organizational capabilities)

overview, 15

process, 1

recreation and, 21

redesigning and, 19

reimagination and, 21

steps to start, 5

vision creation and, 5

Digital trends, 4963. see also Trend analysis

adoption stage, 5960, 60f

business innovations and, 55

constituents behavior and, 50

consumer behaviors and, 53

career factors, 53

family and friend factors, 53

financial factors, 54

lifestyle factors, 53

digital disruption and, 49

digital fads, 50

digital maturity model, 51

driver, 52f

environmental drivers, 54

economic factors, 54

political factors, 5455

societal factors, 55

examples, 149167

future prediction, 51

maturity, 59, 59f

monitor, 6163

reasons, 4952

new business models identification, 50

overview, 49

potential, 5657

longevity, 5758

magnitude, 57

process innovations and, 56

product innovations and, 56

sentiment, 6061

steps to implement, 5152

technology innovations and, 55

Disney, 5

lessons form, 30

as transforming company, 2930

Disrupting companies (case studies)

Casper Sleep, 26

Uber, 2324

Warby Parker, 2526

Disruptive product, 31

Domo, 79

Dorsey, Jack, 30

Downes, Larry, 13, 24

Driver(s)

digital transformation, 3

digital trends, 52f

business innovations and, 55

career factors, 53

consumer behaviors, 53

economic factors, 54

environmental, 5455

family and friend factors, 53

financial factors, 54

lifestyle factors, 53

political factors, 5455

process innovations and, 56

product innovations and, 56

societal factors, 55

technology innovations and, 55

trend potential, 5661

Drones, 160

Dynamic digital roadmaps, 106

Dynamic planning, digital strategy, 100

E

Economic factors, digital trends and, 54

Ecosystem, digital, 6973, 70f

mobile app ecosystem, 7072, 72f

social media profiles, 73

websites ecosystem, 7273

Efficiency, agile transformation, 144

eHarmony, 53

Electronic fund transfers, 16

eMarketer, 62

Endeavor Partners, 58

Enterprise digital strategy, 9597. see also Digital strategy

frameworks, 97

visualizing, 9697

visuals, 97

Enterprise-wide digital governance processes, 135139

budget approvals, 135

program communication, 137139

results measurement, 136137

roadmap prioritization, 135136

strategic planning, 136

Enterprise-wide digital spend oversight, lack of, 47

Environmental drivers, digital trends, 5455

economic factors, 54

political factors, 5455

societal factors, 55

Evaluation and monitoring processes, customer-focused, 63

Experience, 7477

omnichannel, 7476

responsive website design, 7677

website and application navigation system, 77

F

Facebook, 30, 50, 55, 60, 69, 73, 75, 87, 134, 161

Failure, of companies at digital, 3848

business reasons, 3841

marketplace reasons, 4143

operational reasons, 4647

organizational reasons, 4446

technology reasons, 48

Family and friend factors, digital trends and, 53

FastPass ride ticket, 29

Features, digital, 7778

account management, 78

customer service, 78

customization, 77

Federated model, 118

FedEx, 56

Financial factors, digital trends and, 54

Financial services

alternatives, 17

customer-centric, 1617

FinTech, 158

FitBit, 56

Fitness trackers, 31, 56, 5758

Flurry Analytics, 79

Focus

on capabilities, 84

lack of, 4041, 4243

Forbes, 21

Ford, Henry, 150

Forrester, 62, 75

Forrester Research, 121

Fox TV, 36

Frameworks, enterprise digital strategy, 97

Future prediction, digital trends and, 51

G

Gaming industry, 150

Gantt charts, 148

Garmin, 13, 39

Gartner, 62, 95, 111, 121, 163

Gates, Bill, 5

GetResponse, 79

Gmail, 71

Google, 5, 26, 6768, 71, 116, 118, 130, 155

Google Analytics, 71, 78

Google Calendar, 71

Google Docs, 71

Google Hangouts, 71, 129

Google Maps, 13, 71

Google News, 71

Google Wallet, 71, 157

GPS iPhone app, 39

H

Hackathons, 147

Hargreaves, James, 9

Harvard Business Review, 13

Heartcheck Pen, 155

HelloMemi.com, 58

Hertz, 71

Hertz 24/7, 71

Higher-end customers, 14

Hololens, 161

HuffingtonPost.com, 55

Hulu.com, 155

Hybrid model, 71

I

IF This Then That (IFTTT.com), 69

Iger, Bob, 29

IIoT. see Industrial Internet of Things (IIoT)

Immersive digital maturity, 82

Industrial Biodynamics, 33

Industrial Internet of Things (IIoT), 150153

Industrial Revolution, 24. see also Technology(ies)

Arkwright’s contributions, 9

cloth manufacturing before and after, 89

and Digital Revolution (similarities/comparison), 710

Jenny (spinning engine), invention of, 89

thread spooling process invention after, 89

Industrial robots, 166

Infographics, use of, 9798

Initiatives, digital roadmaps

by categories, 109

complexity, 109

by costs, 109

impacts, 110

prioritization of, 110

by release dates, 109

Innovations, 10

changes, 13

digital trends and

business, 55

process, 56

product, 56

technology, 55

at transformative companies, 2223

InstaCart.(Amazon), 20

Instagram.com, 55, 69

Integral Reality (IR), 161

Internet, 30, 34

invention, 10

Internet of Things (IoT), 11, 121, 150153

IoT. see Internet of Things (IoT)

iPhone, 57

iPod, 57

Iterations, agile transformation, 141, 145

iTunes, 154

J

Jenny (spinning engine), 10

improvement, 9

invention, 89

Jira, 148

Jobs, Steve, 30

Journey maps, customer, 9195

touchpoints, 93

use cases, 9495

user base, 9193

JPMorgan Chase, 157

K

Kayak, 42

Keyless Signature Infrastructure (KSI), 163

Kindle, 3536, 41, 56, 155

e-book library, 36

sales, 40

Kindle Fire, 36

Kipling, Rudyard, 149

Kissmetrics, 79

Kodak, failure of, 45, 41

L

Layers, of digital capabilities, 6480, 65f

digital channels, 6669, 67f

digital ecosystem, 6973, 70f

digital features, 7778

experience, 7477

platforms, 7880

Lending Club, 54

Lifestyle factors, digital trends and, 53

Lifestyle trend sites, 53

Light technology, 9899

LinkedIn, 55, 60, 69, 73, 87

Litan, Avivah, 163

Lockhart, Thurmon, 33

Longevity potential, trend, 5758

Los Alamos National Security Center, 33

Low-end customers, 14

Lowes, 74

M

Magellan, 13, 39

Magnitude potential, trend, 57

Managed model, 118

Marketplace reasons, of companies failure, 4143

customer base and, 4142

lack of ability, 43

lack of focus, 4243

lack of understanding, 43

Match.com, 53

Maturity, trend, 59, 59f

McDonalds, 165

m-Commerce (mobile commerce), 164

“m-dot” site, 76

Media Audit, 53

MeetUp.com, 53

MetLife, 26

Microsoft, 5

Mint.com, 54, 108

MIT Center for Digital Business and Capgemini Consulting, 3, 21

Mixpanel, 79

Mobile app ecosystem, 7072, 72f

Mockups, design, 99

Morgan Stanley, 40

Mortgages

traditionally model for, 16

Motorola, 133

Multichannel services, 74

Multivariate testing, 79

Musk, Elon, 159

“MyMagic+” band (Disney), 29

N

Nabisco, 100

National Highway Traffic Association, 158

neighborgoods.net, 54

Netflix, 18, 40, 155

digital transformation at, 1920

Neuroscreen, 156

The New York Times, 89

Next-shoring, 56

Nike, 5, 5758, 88, 92, 167

lessons form, 3132

as transforming company, 3032

Nike Fuelband, 31, 56, 5758

Nike Fuel community, 53

Nike+ Training App, 31

Nike Training Club for Women, 92

NikeWomen website, 92

Non-banks, 17, 157158. see also Banking industry

Non-digital competitors, 21

vs. digital companies, 21

Nunes, Paul, 13, 24

O

Oculus VR, 161

Olander, Stefan, 30

Omnichannel experience, 7476

Omniture, 78

“On-demand” business model, 2021

Onlywire.com, 69

Operational processes

need for change, 1

Operational reasons, of companies failure, 4647

lack of enterprise, 47

silo mentality, 47

traditional heavy processes and, 4647

Opportunity(ies)

quantification of, 63

Optimizely, 79

Organic search engine results, 6668, 68f

Organizational capabilities, digital transformation and

Chief Digital Officer, appointment of, 121124

responsibilities sharing, 122124

right candidate selection, 122

Digital Center of Excellence (DCoE), 120121

digital talent and culture, development, 126135

digital resistors, impact of, 133135

global talent, 128129

thought leaders, 132

training, 128

digital team roles, 124f

operations, 125

product management, 125

strategy, 124125

enterprise-wide digital governance processes, 135139

budget approvals, 135

program communication, 137139

results measurement, 136137

roadmap prioritization, 135136

strategic planning, 136

model selection, 116

centralized digital team, 116117, 117f

decentralized digital resources, 118120

federated digital resources, 118

managed digital resources, 118

shared digital resources, 117

overview, 114115

Organizational reasons, of companies failure, 4446

absence of digital leaders, 44

corporate culture and, 45

C-suite and leadership role and, 44

digital teams and

selection, 45

strategy, 4546

staff selection and, 45

OurTime.com, 53

Outsourcing, 126, 128

P

Paperless, 163164

PayPal, 157, 158

People-focused strategy, of transformative companies, 22

Personal Capital, 54

Personalization engine, 7980

Philips, 165

Photos, use of, 98

PicknTell, 76

Pinterest, 69, 75

Platforms, digital, 7880

analytics, 7879

multivariate testing, 79

personalization engine, 7980

Political factors, digital trends and, 5455

Potential, trend. see Trend potential

PowerPoint presentation, 88

Predictability, agile transformation, 143

Predictive analytics, digital trends and, 51

Pre-digital, 11

Prensky, Marc, 115

Prime Now (Amazon), 20

Primitive digital maturity, 81

Prioritization

of initiatives in digital roadmaps, 110

visualization, digital roadmaps, 111113, 113f

Process innovations, digital trends and, 56

Product backlog, 146

Product innovations, digital trends and, 56

Product management, digital teams, 125

Product owner, 145

Program communication, digital, 137139

Progressive digital maturity, 82

Project manager, 146

Prosper, 158

Prototypes, 23

rapid, digital strategy and, 97100

dynamic planning, 100

infographics use, 9798

light technology, 9899

mockups design, 99

responsive HTML prototypes, 100

sketches, 99

PwC bank, 17

Q

Qlikview, 79

Quality, agile transformation and, 143

Quantifying value matrix, digital roadmaps, 111113, 112f

Quicken Loans, 16

R

Railroad system, invention of, 9

Rapid prototypes, digital strategy and, 97100

dynamic planning, 100

infographics use, 9798

light technology, 9899

mockups design, 99

responsive HTML prototypes, 100

sketches, 99

Reactive digital

banking industry (example), 1617

defined, 15

historical failures, 1718

vs. transformational digital, 1516

Reactive digital maturity, 8182

Reactive transformation vs. responsive transformation, 10

Real-time feedback, agile transformation, 142143

recyclebank.com, 54

Redbox, 18

Redesigning, 19

transformation vs., 19

Research In Motion (RIM), 57

Resistance, addressing, 5

Responsive HTML prototypes, 100

Responsive transformation

vs. reactive transformation, 10

Responsive website design, 7677

Results measurement, digital, 136137

RFID chips, invention, 10

Rift, 161

Ringly.com, 58

Risk management, agile and, 144

Roadmaps, digital

accessibility, 105

business and technology, 107108

complexity, 108

components, 108111

dynamic, 106

initiatives

by categories, 109

complexity, 109

by costs, 109

impacts, 110

prioritization of, 110

by release dates, 109

objectives, 105108

prioritization, 135136

prioritization visualization, 111113, 113f

quantifying value matrix, 111113, 112f

socialization, 106107

technology representation, 110111

views of, 111113

visual aspect, 107

Robotics, 149, 150, 166167

Robotic sewing machine, 166167

S

Salon.com, 55

Sampat, Neha, 121

Sandberg, Sheryl, 30

Scanadu, 156

Scoring model, trend, 62

ScrumMaster, 146

Scrum team, 145146

Search Metric, 69

Segment.io, 79

Sentiment, of trend, 6061

“7–11 convenience store” concept, 42

Shared model, 117

Sharing economy model, 43

SigFig, 54

Silo mentality, 47

Silos, 47

Sketches, 99

Skype, 129

Slip-and-fall simulator, 33

SM2, 53

Smartphones, 10, 57, 58, 155

Smartsheet, 148

Smith, Orin, 30

Snapchat.com, 55

Socialization, digital roadmaps, 106107

Social media, 10, 30, 50, 6869. see also Facebook

banking industry and, 1617

digital trends in, 50

Social media profiles, 73

Social network, for customers voice, 1112

Social Science Research Network, 9798

Societal factors, digital trends and, 55

SoundCloud, 154155

Spotify, 154

Sprints, agile transformation, 145

planning meeting, 146

retrospective, 147

review meeting, 147

Square, 30, 157

Stand-alone GPS systems, 13

Standups, 146147

Staples, 74

Starbucks, 30, 71, 75, 165

“Star Trek,” 149

Steam engine

invention of, 9

Stephenson, Neal, 149

Stock exchange

invention of, 9

Strategy. see Digital strategy

Streaming media, 154155

T

Tableau, 79

Talent. see Digital talent and culture

Target, 74

TechCrunch, 121

Technology(ies), 20, 3031. see also Industrial Revolution

changing, transformation and, 3

companies failure and, 48

internal use of social collaboration capabilities, lack of, 48

legacy infrastructure, 48

Technology innovations, digital trends and, 55

Telegraph, invention of, 9

Telemedicine, 155

Tesla, Nikola, 165

Tesla Motors, 159

theartofthetrench.com, 28

“the cloud,” 7, 150

TheDrudgeReport.com, 55

Thought leaders, 132

Thread spooling process, invention after Industrial Revolution, 89

3D printing, 39

3D prototype, 90

The Times, 8990

TomTom, 13, 39

Touchpoints, identification of, 62, 93

Traditional businesses vs. new company’s potential, 12

Training, 128

Transformation. see also Digital transformation

vs. redesigning, 19

responsive vs. reactive, 10

Transformative companies

data planning of, 22

innovations at, 2223

people-focused, 22

prototypes, 23

traits of, 2123

trend analysis, 22

Transformative digital. see also Digital transformation

vs. reactive digital, 1516

Transformative digital maturity, 8283

Transforming companies (case studies)

Burberry, 2729

Disney, 2930

Nike, 3032

UPS, 3233

Trello, 148

Trend analysis, 22, 6163. see also Digital trends

company perspectives identification, 61

constituents identification, 62

customer-focused evaluation and monitoring processes, 63

customers identification, 6162

touchpoints, 62

opportunities quantification, 63

scoring model, 62

touchpoints to customers, identification of, 62

trend-related research and data sources, 62

trendhunter.com, 150

Trend Lifecycle, 63

Trend maturity, 59, 59f

Trend potential, 5657. see also Digital trends

adoption stage, 5960, 60f

longevity, 5758

magnitude, 57

maturity, 59, 59f

sentiment, 6061

Trend-related research, 62

Trends analysis, 51. see also Digital trends

Trend scoring model, 62

Trendwatching, 30

Tricorder, 156

Twitter, 30, 60, 69, 73, 87, 93

U

Uber

“cease and desist” protest against, 24

as disrupting company, 2324

UberPop, 24

UberX, 24

Unbounce, 79

United Parcel Service (UPS), 56

as transforming company, 3233

Universal streaming media, 154155

Unmanned aerial systems (UAS), 160

UpWork, 129

U.S. Defense Advanced Research Projects Agency (DARPA), 149

Use cases, identification of, 9495

V

Vehicles, autonomous and connected, 158160

Vendors, 61

Verne, Jules, 149

Virtual care, 155157

Virtual reality, 161162

Vision, creation of, 5

Visual aspect, digital roadmaps, 107

Visualization

digital strategy, 9697

prioritization, digital roadmaps, 111113, 113f

Visuals, enterprise digital strategy, 97

Voice biometrics (VB), 162

VR/AR platforms, 161

W

Wall Street, 157

Wall Street Journal, 13, 18

Wal-Mart, 74

Warby Parker, 5

business innovations, 55

as disrupting company, 2526

Wealthfront, 54

Wearables

Apple watch, 60

concept of, 56

fashion conscious, 58

fitness tracker, 31, 56, 5758

Nike Fuelband, 31, 56

trend of, 5657

Website and application navigation system, 77

Websites ecosystem, 7273

WebTrends, 78

What’s Mine Is Yours, 43

Wi-Fi, 164166

Wireless power, 164166

Wurtzel, Alan, 1718

Z

Zipcar, 54, 71

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