Title Page
by Brian Manning, Jason Albanese
Revive: How to Transform Traditional Businesses into Digital Leaders
- About This eBook
- Title Page
- Copyright Page
- Dedication Page
- Contents at a Glance
- Contents
- Acknowledgments
- About the Authors
- Introduction
- 1. The Essence of Digital
- 2. The Difference between Reactive and Transformative Digital
- 3. Why Traditional Companies Are Failing at Digital
- Business Reasons Companies Fail at Digital
- Marketplace Reasons Companies Fail at Digital
- Organizational Reasons Companies Fail at Digital
- No Digital Leader with Decision Autonomy, Direct Budget, or P&L Responsibility
- C-Suite and Leadership Not Involved in Company’s Digital Strategy
- Digital Team Is Too Top Heavy or Bottom Heavy
- Digital Not Embedded in Corporate Culture
- Trying to Do Everything 100 Percent In-House or Outsourced
- They Settle on the Wrong People in Key Digital Team Roles
- Operational Reasons Companies Fail at Digital
- Technology Reasons Companies Fail at Digital
- 4. Unlocking Business Opportunity in Digital Trends
- Reasons to Monitor Digital Trends
- Understanding Trend Drivers
- Monitor Digital Trends
- Identify What Matters to Your Company
- Identify Your Customer or Constituent Personas
- Identify the Digital Touchpoints Your Customers Most Connect with You Through
- Identify Trend-Related Research and Data Sources
- Define a Trend Scoring Model
- Set a Recurring Trend Analyzation Process
- Quantify Trend Opportunities to Prioritize Where to Focus
- Action Steps
- 5. Benchmarking Your Digital Capabilities and Maturity
- 6. Envisioning Your Digital Strategy
- 7. Roadmapping Your Digital Transformation
- 8. Organizational Capabilities to Drive Digital Transformation
- 9. Why Agile Transformation Is Critical to Achieving Digital Transformation
- Epilogue. Examples of Digital Trends Accelerating the Digital Revolution
- Index
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