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by Brian Manning, Jason Albanese
Revive: How to Transform Traditional Businesses into Digital Leaders
About This eBook
Title Page
Copyright Page
Dedication Page
Contents at a Glance
Contents
Acknowledgments
About the Authors
Introduction
1. The Essence of Digital
Industrial Revolution Similarities
How Digital Revolutionizes Business
Digital Is Core to Business
Digital Breaks Down Business Silos
Digital Gives Customers (A Loud) Voice
Digital Enables Big Bang Disruption
2. The Difference between Reactive and Transformative Digital
Defining Reactive Digital
Historical Reactive Digital Failures
Defining Transformative Digital
Traits of Transformative Companies
Companies That Are Disrupting
Case Study: Uber
Case Study: Warby Parker
Case Study: Casper.com
Traditional Companies That Are Transforming
Case Study: Burberry
Case Study: Disney
Case Study: Nike
Case Study: UPS
3. Why Traditional Companies Are Failing at Digital
Business Reasons Companies Fail at Digital
Not Capitalizing on Unique Differentiators
Having Digital Tactics without Digital Vision
Comparing Oneself to Competitors Only and Not Best Practices
Lack of Focus on Ongoing Customer and Client Engagement versus Just Sales
Marketplace Reasons Companies Fail at Digital
Customer Base Has Become More Digitally Sophisticated That Perceived
Lack of Focus on Creating Streamlined Intuitive Customer Experience
Lack of Understanding of How Digital Has Changed Desire for Ownership versus Sharing Economy
Lack of Ability to Quickly Adapt to Trends
Organizational Reasons Companies Fail at Digital
No Digital Leader with Decision Autonomy, Direct Budget, or P&L Responsibility
C-Suite and Leadership Not Involved in Company’s Digital Strategy
Digital Team Is Too Top Heavy or Bottom Heavy
Digital Not Embedded in Corporate Culture
Trying to Do Everything 100 Percent In-House or Outsourced
They Settle on the Wrong People in Key Digital Team Roles
Operational Reasons Companies Fail at Digital
Reliance on Traditional Heavy Processes and Reluctance to Lightweight Processes
Lack of Enterprise-Wide Digital Spend Oversight
Digital Is Controlled within Silos
Technology Reasons Companies Fail at Digital
Legacy Infrastructure Is the Excuse for Not Transforming
Lack of Internal Use of Social Collaboration Capabilities
4. Unlocking Business Opportunity in Digital Trends
Reasons to Monitor Digital Trends
Identify New Business Models
Ward off Disruption
Better Understand Constituent Behavior
Predict the Future
Maximize Your Digital Maturity
Practical Steps to Put Digital Trends to Use
Understanding Trend Drivers
Consumer Behaviors Driving Trends
Environmental Drivers Influencing Trends
Innovations Enabling Trends
Trend Potential
Monitor Digital Trends
Identify What Matters to Your Company
Identify Your Customer or Constituent Personas
Identify the Digital Touchpoints Your Customers Most Connect with You Through
Identify Trend-Related Research and Data Sources
Define a Trend Scoring Model
Set a Recurring Trend Analyzation Process
Quantify Trend Opportunities to Prioritize Where to Focus
Action Steps
5. Benchmarking Your Digital Capabilities and Maturity
The Layers of Digital Capabilities
Digital Channels
Digital Ecosystem
Digital Experience
Digital Features
Digital Platforms
Benchmark Your Capabilities
Anchor to a Digital Maturity Scale
Benchmark Best Practices, Not Just Competitors
Focus on Capabilities You Need to Win in
Repeat the Benchmark Regularly
Action Steps
6. Envisioning Your Digital Strategy
Profile Your Digital Audience
A New Model to Understand Your Audience
Put a Digital Lens on Your Customer Segments
Align Users’ Needs and Business Goals
Journey Map Your Experience
Your Journey Map and Your User Base
Identify Key Touchpoints
Identifying/Defining Use Cases
Defining Enterprise Digital Strategy
The Importance of Visualizing Strategy
Visual Stories Pack More Details into Easily Digested and Sharable Information
Leverage Strategic Frameworks
Create Rapid Prototypes
How to Bring Your Strategy to Life Quicker
Use Sketches
Create Design Mockups
Build Responsive HTML Prototypes
Digital Demands Dynamic, Not Static Planning
Let Analytics Drive Your Strategy
Action Steps
7. Roadmapping Your Digital Transformation
Objectives of a Digital Roadmap
A Digital Roadmap Is Easily Accessible
A Digital Roadmap Is Dynamic
A Digital Roadmap Is Social
A Digital Roadmap Is Visual
A Digital Roadmap Is Aligned to Business and Technology Roadmaps
A Digital Roadmap Is Easy to Understand
Components of a Digital Roadmap
Initiatives Are Organized by Release Dates
Initiatives Are Grouped by Categories
Initiative Costs Are Represented
Initiative Complexity Is Represented
Initiative Impact Is Represented
Prioritization of Initiatives and Features Is Represented
Technology Represented as Enabling Business Capabilities
Views of a Digital Roadmap
Quantifying Value
Action Steps
8. Organizational Capabilities to Drive Digital Transformation
Choose the Right Digital Organization Model
Centralized Digital Team
Shared Digital Resources
Managed Digital Resources
Federated Digital Resources
Decentralized Digital Resources
Establish a Digital Center of Excellence
Appoint a Chief Digital Officer
Choosing the Right Candidate for CDO
Sharing Responsibilities with Similar Executive Roles
Define Standard Digital Team Roles
Example: Digital Strategy
Example: Product Management
Example: Digital Operations
Build Digital Talent and Culture
Development and Training
Leveraging Global Talent Remotely
Compete for the Right Digital Talent
Establishing a Digital First Culture
Cultivating Thought Leaders
Containing the Impact of Digital Resistors
Implement Enterprise-Wide Digital Governance Processes
Digital Budget Approvals
Digital Roadmap Prioritization
Digital Strategic Planning
Digital Results Measurement
Digital Program Communication
Action Steps
9. Why Agile Transformation Is Critical to Achieving Digital Transformation
Agile Benefits Over Traditional Methodologies
Agile Gives Your Company/Team Real Feedback from Real People in Real Time
Faster Time to Market with Greater Predictability
Agile Produces a Better Quality
Agile Gives You Early ROI and Early Risk Reduction
Agile Is Efficient
Leverage Common Agile Concepts
Sprints or Iterations
Product Owner
Scrum Team
ScrumMaster or Project Manager
Product Backlog
Sprint Planning Meeting
Daily Scrum or Standups
Sprint Review Meeting
Sprint Retrospective
Codeathons and Hackathons
Leverage Agile Tools
Action Steps
Epilogue. Examples of Digital Trends Accelerating the Digital Revolution
Industrial Internet of Things
Big Data Visualization
Universal Streaming Media
Virtual Care
Non-Banks
Autonomous and Connected Vehicles
Drones
Virtual Reality
Biometric Identification
Paperless and Cashless
Wi-Fi And Wireless Power Duo
Robotics
Index
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About This eBook
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Copyright Page
Revive
How to Transform Traditional
Businesses into Digital Leaders
J
ASON
A
LBANESE
B
RIAN
M
ANNING
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