Home Page Icon
Home Page
Table of Contents for
End User License Agreement
Close
End User License Agreement
by Maribel Lopez
Right-Time Experiences: Driving Revenue with Mobile and Big Data
Cover
Title Page
Copyright
Dedication
Preface
Acknowledgments
Part I: Adapt or Fail
Chapter 1: The Future Is Here
We Are Living in a Connected World
Cloud Computing Enables New Entrants and Business Models
Mobile and Social Change Engagement
Social, Mobile, and IoT Create Big Data
Delivering New Experiences
Summary
Notes
Chapter 2: Marching Backwards into the Future
Three Issues Stall Change
Finding Your Blind Spots
Taming the Beast of External Risks
Summary
Notes
Part II: Why Right-Time Experiences are Key
Chapter 3: New Realities Demand New Right-Time Experiences
Contextual Computing Leads to Insight
Adaptive Makes Interactions Personal
Connected Makes Interactions Actionable
Hertz Drives RTEs
Right-Time Experiences Don't Happen Overnight
The 3 Cs of Right-Time Experience
Summary
Notes
Chapter 4: Communications in a Right-Time Experience
Communications Move from Generic to Contextual
New Devices Change Communications Opportunities
Communications Builds a Bridge to Commerce
Improve the Quality of Civic Life
Summary
Notes
Chapter 5: Care in a Right-Time Experience
Mobile Extends Options and Information to Everyone
Closing the Deal Faster
Enhance and Transform Customer Care Experiences
Using IoT to Improve the Employee and Customer Experience
Transform the Organization with New Options
Curing Cancer with Cognitive Computing
Big Data and Mobile Deliver Predictive Knowledge
Respond to Problems and Opportunities in Real Time
Summary
Notes
Chapter 6: Commerce in a Right-Time Experience
Mobile and Context Change Commerce
RTEs Change B2B Commerce
The Role of Big Data in Commerce
Summary
Notes
Part III: How to Prepare for Change
Chapter 7: Evolve to Right-Time Experiences in Three Phases
Define a Mobile-Enablement Strategy
Evolve to a Mobile-Enabled RTE Business
Phase 1
Phase 2
Phase 3
Summary
Notes
Chapter 8: Understanding the Components of the Technical Plan: Mobility
What's Part of the Plan?
Building Mobile-First Applications
How Much Does It Cost?
Palador's Application Cost Estimate Framework
Summary
Notes
Chapter 9: Understanding the Components of the Technical Plan: Big Data
How Big Data Helps Deliver Better Outcomes
The Business Case for Big Data
The Challenge of Big Data
Summary
Notes
Chapter 10: Engage and Empower Employees
Use Mobile, Social, and Big Data to Recruit
Build a Training Plan
Engage Employees with Games
Get IT on Board and Drive Change
Be Open to Creating New Roles or Expanding Roles
Summary
Notes
Chapter 11: Closing Thoughts
About the Author
Index
End User License Agreement
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Index
WILEY END USER LICENSE AGREEMENT
Go to
www.wiley.com/go/eula
to access Wiley's ebook EULA.
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset