BLEND IN

No one likes a black sheep or a white crow or a fish that swims in a different direction to the rest of the shoal. These Rules teach you how to blend in, become ‘one of them’ so you don’t stand out as an outsider. You might stand out as being the leader of the pack – better, more efficient – but you’ll still be ‘one of us’ because you know how to play the ‘blending in’ game.