Table of Contents
1 Getting to Know the eBay Marketplace
What eBay Is—and What It Isn’t
Different Ways to Buy and Sell on eBay
What’s What (and What’s Where) on eBay
3 Creating Your Own eBay Identity
Personalizing Your My World Page
4 Managing Your eBay Activity with My eBay
Viewing the Won/Purchased Page
Viewing the Saved Searches Page
5 Browsing and Searching for Merchandise
Browsing or Searching—Which One Is for You?
Browsing: The Easy (?) Way to Find Things
Searching: The Powerful Way to Find Things
Search eBay’s Completed Auctions
Search Terapeak’s Marketplace Research Database
Discover the Most Popular Searches
Use Third-Party Research Tools
Understanding the Bidding Process
Bidding in a Reserve Price Auction
What Sniping Is—and How It Works
Successful Sniping, Step-by-Step
Shopping the Fixed-Price Listings
Do Your Shopping at eBay Stores
Waiting for Your Doorbell to Ring...
Protecting Yourself After the Sale
Tips for Protecting Yourself on eBay
12 How to Make a Million Dollars Selling on eBay
Making Your First Million on eBay
Selling on eBay: It’s Hard Work
13 Where to Find Items to Sell
Selling Your Own Personal Items
15 Selling Items via Online Auction
Creating a Basic Auction Listing
Creating Customized Item Listings
Setting a Higher Minimum with a Reserve Price Auction
16 Selling Items at a Fixed Price
Creating a Fixed-Price Listing
17 Creating More Effective Item Listings
18 Using Pictures in Your Listings
Tips for Taking Great Product Photos
Uploading Your Pictures to eBay
Accepting Credit Cards—and More—with PayPal
Choosing PayPal in Your New Auction Listing
Evaluating Other Methods of Payment
20 Managing Your Item Listings
21 Dealing with Non-Paying Buyers
What to Do When a Buyer Doesn’t Pay
Contacting an Unresponsive Bidder
Asking eBay to Refund Your Fees
Giving Other Bidders a Second Chance
22 Packing and Shipping Your Items
How to Pack Your Items—Safely and Securely
23 Using Advanced Selling Tools
Why Use eBay’s Advanced Selling Tools?
Using Turbo Lister to Create Auction Listings
Using Selling Manager to Manage Your Auctions
Using Blackthorne to Create and Manage Your Auctions
Using Third-Party Selling Tools
The Pros and Cons of Selling Internationally
Shipping Across Borders—and Oceans
eBay’s International Marketplaces
25 Using a Trading Assistant to Sell Your Items
Understanding eBay’s Trading Assistant Program