Home Page Icon
Home Page
Table of Contents for
SAY IT LIKE OBAMA AND WIN!: THE POWER OF SPEAKING WITH PURPOSE AND VISION, Revised and Expanded Third Edition
Close
SAY IT LIKE OBAMA AND WIN!: THE POWER OF SPEAKING WITH PURPOSE AND VISION, Revised and Expanded Third Edition
by Shel Leanne
Say it Like Obama and Win!: The Power of Speaking with Purpose and Vision, Revised and Expanded Third Edition
Cover Page
SAY IT LIKE OBAMA AND WIN!: THE POWER OF SPEAKING WITH PURPOSE AND VISION, Revised and Expanded Third Edition
Copyright Page
Contents
Acknowledgments
Introduction
Chapter 1 The Speech that Started it All
2004 Democratic National Convention Keynote Address, July 27, 2004
Effective Use of Body Language and Voice Establishing Common Ground
Speaking to Audience Concerns: Winning Hearts and Minds
Conveying Vision through Personalization and Words That Resonate
Driving Points Home
Excellent Persuasion Techniques
Building to a Crescendo and Leaving a Strong Last Impression
Chapter 2 Earning Trust and Confidence
Charisma of a Leader
Creating Strong First Impressions—Image and Body Language
Leveraging Second Impressions—Voice and Intonation
Using Effective Gestures
Maximizing Props
Beginning Strong
Conveying Admirable Ethics—Developing Teflon
What We’ve Learned—Practices for Earning Trust and Confidence
Chapter 3 Breaking Down Barriers
Achieving Transcendence
Acknowledging the Elephant in the Room
Stressing Common Dreams and Values
Drawing Attention to Shared History
Illuminating Shared Experiences
Employing Words That Resonate: The Historical and Political Lexicon
Using Words That Resonate—Biblical Truths
Leveraging Other People’s Words
What We’ve Learned—Practices for Breaking Down Barriers
Chapter 4 Winning Hearts and Minds
Knowing Your Audience
Knowing When Not to Enumerate
Employing Details Effectively
Personalizing the Message: “I” and Experience
Connecting One to One: “You” and “I”
Personalizing the Message: The “We” Connection
What We’ve Learned—Practices for Winning Hearts and Minds
Chapter 5 Conveying Vision
Referencing History and the Familiar
Using Descriptive Words as Visual Aids
Drawing on Symbolism
Leveraging Corollaries
Personifying Ideas and Conferring Physicality
Providing Just Enough Detail
Creating Dynamic Images
Leveraging a Backward Loop
Illustrating with Anecdotes
What We’ve Learned—Practices for Conveying Vision
Chapter 6 Driving Points Home
Prioritizing and Focusing on Themes
Using Rhetorical Questions
Employing Effective Repetition
Leveraging Pace and Tone
Communicating with Slogans and Refrains
What We’ve Learned—Practices for Driving Points Home
Chapter 7 Persuading
Eliciting a Nod
Sequencing Ideas
Addressing Nonrhetorical Questions
Addressing Objections
Using Juxtaposition and Antithesis—Comparing and Contrasting
What We’ve Learned—Practices for Persuading
Chapter 8 Facing and Overcoming Controversy
Knowing Your Goals: Rejecting and Denouncing
Recasting the Tone: Humility and Gracious Beginnings
Resetting Your Image: Leveraging Props
Recasting the Dialogue: Language Choice
Addressing Error Head-On: Accepting Responsibility
Restating Ethics and Delivering Tough Messages
What We’ve Learned—Practices for Facing and Overcoming Obstacles
Chapter 9 Motivating Others to Action and Leaving Strong Last Impressions
Inspiring Others to Great Achievements
Creating a Sense of Momentum and Urgency
Building to a Crescendo
Repeating Takeaways and Slogans
Directing to Low-Hanging Fruit
Putting It All Together to End Strong
What We’ve Learned—Practices for Motivating Others to Action and Leaving Strong Last Impressions
Chapter 10 Speeches That Made History
2008 Nomination Acceptance Speech
2008 Election Night Victory Speech, Grant Park, Chicago
2009 Barack Obama’s Inaugural Address
2009 Middle East Speech, “On a New Beginning”
2009 Remarks on Financial Rescue and Reform
2009 Remarks to the United Nations General Assembly
2011 Remarks on the Death of Osama bin Laden
2012 State of the Union Address
Endnotes
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Cover Page
Next
Next Chapter
Copyright Page
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset