Praise for Sell Yourself

This book is a practical “how-to” for creating or repairing your reputation so you don’t get in your own way on your climb to the top. Informative and inspiring, Dr. Cindy’s “Create. Live. Sell.” formula in Sell Yourself is the formula to get you where you want to go.

—Dr. Marshall Goldsmith, New York Times and Wall Street Journal #1 bestselling author of Triggers

Sell Yourself is the definitive book about how to use personal branding as a personal sales tool. Dr. Cindy draws on her years as a sales consultant and coach to show readers how to use the art of selling to sell themselves. Along the way, she dispels every myth about sales and convinces readers to go after everything they want, need, and deserve in their careers and in life.

—Dorie Clark, Wall Street Journal bestselling author of The Long Game and executive education faculty at Duke University
Fuqua School of Business

Personal branding is to networking as networking is to business success. A powerful personal brand is a tool that will help readers make more frequent, deeper connections with people who can help them get ahead. Sell Yourself has everything they need to create that powerful brand.

—Joe Sweeney, speaker, consultant, and author of Networking Is a Contact Sport

You have to believe in you before anyone else will. To build relationships—the key to success—you must first get clear on the value you bring to the table. Dr. Cindy’s advice for creating and living a powerful personal brand will help you make strong and lasting impressions on the people you connect with. Sell Yourself is a great read for people hoping to expand and strengthen their network.

—Michelle Tillis Lederman, author of The Connector’s Advantage and The 11 Laws of Likability

Cindy McGovern has created a five-step process that anyone can use to apply the skills of the sales professional to any interaction, negotiation, or request. In Sell Yourself, she shows readers how important your personal “brand story” becomes in selling yourself both professionally and personally.

—Mike Bosworth, author, speaker, and sales philosopher

Your reputation is one of the most valuable things you have. So why leave it to others to define? Learn how to leave a consistent and positive impression the first time, every time, and with integrity. This, too, is a sales job—and Dr. Cindy is the best person to help you do it with confidence.

—Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business

Life is all about conscious, authentic choices and making the right ones to further our success and growth. It’s time to shape our futures with more confidence and clarity. Dr. Cindy’s book guides you through that process, with core steps for creating, living, and selling your personal brand so you can make the impact you long to. Embrace your bravery and power, and sell what you love most to share.

—Kathy Caprino, author of The Most Powerful You, leadership and executive coach, speaker, and senior Forbes contributor

Sell Yourself brings a commonsense approach to personal branding and gives the reader many valuable tools. As I transitioned from ice skating to cooking to the opening of my Boitano’s Lounges, I could have used Dr. Cindy’s beneficial tips.

—Brian Boitano, Olympic champion and star of What Would Brian Boitano Make?

One of the smartest things a woman can do is brand herself as strong, confident, and reliable. Sell Yourself guides the reader through a process to create an authentic, consistent personal brand that will get you what you want, need, and deserve from work and from life.

—Shelley Zalis, Chief Troublemaker of The Female Quotient

A carefully crafted personal brand can be a powerful tool when the product you’re selling is you. Building and maintaining your reputation and personal brand is key to getting what you want and deserve. Sell Yourself takes a unique approach to personal branding that helps the reader embrace the notion that having a good brand is not enough. You have to sell it, and Dr. Cindy teaches you how to sell like a pro.

—Dr. Marty Seldman, coauthor of A Woman’s Guide to Power, Presence, and Protection

Personal branding and reputation management have become must-have skills and Dr. Cindy puts a fresh spin on these important competencies. This time, it’s all about selling yourself—with excitement, passion, skill, and courage. Learning to “Create. Live. Sell.” your personal brand makes this timeless and timely business imperative easy to grasp, digest, and implement. She teaches you how to differentiate yourself from others with authenticity, creativity, and impact. Part of her distinctive brand is daring to be different, and her writing is informative, clear, and chock full of invaluable tips.

—Mark Hunter, host of The Sales Hunter podcast and author of A Mind for Sales

Everyone has a personal brand. Most people have one by default, but yours must be built by design if you want to take charge of your future trajectory. In Sell Yourself, Dr. Cindy McGovern focuses on something many branding books overlook: the importance not only of creating a good brand, but of advocating it into reality. A must-read, great message.

—Jo Miller, CEO of Be Leaderly and author of Woman of Influence

The “First Lady of Sales” is your offbeat but on-target guru sharing down-to-earth, aha-moment insights while also providing an easy-to-remember, simple model for her subject matter—learning to “Create. Live. Sell.” your personal brand to differentiate yourself from others with authenticity, creativity, and impact. This “edu-taining” book is a refreshing, important contribution to the fields of self-help, business, sales, and performance psychology. She not only “lives” her brand, but also she “lives up to it,” as she advises. This is Dr. Cindy’s workshop-in-a-book, with practical exercises, come-alive examples, clear teaching, and self-reflection opportunities for integrating the self-branding principles and skills into one’s life. She’s your personal guide and motivational performance coach, helping you to become the world’s leading expert on the most important subject in the world—you!

—Rick Brandon, PhD, author of Straight Talk

I have been in the entertainment business since I was 17. If I were to name one thing that has been absolutely essential to my success, it’s the understanding that no matter how much talent I had, I needed to find a way to stand apart from everyone else. Knowing my strengths as well as my weaknesses, my commitment to a strong work ethic, and being almost over-prepared for every performance, have all contributed to my enduring success. This book will guide you in determining whatever it is that makes you unique and going step-by-step to make your dreams a reality.

—Cavaliere Franc D’Ambrosio, star of The Phantom of the Opera, Hollywood actor, painter/sculptor, and philanthropist

Why create a powerful personal brand if you’re not going to sell it? In this value-packed book, Dr. Cindy offers a unique framework for establishing your personal brand and then shows you how to properly amplify it to sell more and serve others. Not only did she pen this book, but she truly lives her message by being her authentic self and allowing her value to sell itself. “Create. Live. Sell.” Truly words to live by.

—Corey Perlman, owner of Impact Social Media

“Create. Live. Sell.” Dr. Cindy offers wonderfully insightful nuggets into how to elevate your brand and sell yourself every day in Sell Yourself. With practical concepts like “gracious self-promotion” and “count your facets,” you will take away immediate action steps to put into play to develop your brand and close every sale.

—Dr. Ben Sorensen, coauthor of Customer Tells