Introduction
Part One
CREATE
1 Create. Live. Sell.
2 Know What You Are Selling
3 Plan Your Brand
Part Two
LIVE
4 Live Your Brand
5 Living Your Company’s Brand
6 Off Brand
7 Rebranding
Part Three
SELL
8 You Already Know How to Sell
9 Don’t Sell Yourself Short
10 Sell Like a Pro
11 Sell All of You
Epilogue: Leaving a Legacy
Index
