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by Aaron Lewis, Michael Brito
Smart Business, Social Business: A Playbook for Social Media in Your Organization
Title Page
Copyright Page
Dedication
Contents at a Glance
Table of Contents
Praise for Smart Business, Social Business
About the Author
Acknowledgments
We Want to Hear from You!
Reader Services
Foreword by Brian Solis
Introduction
1. Human Capital, Evolved
2. Surveying the Technology Supermarket
3. Establishing a Governance Model
4. Embracing the Social Customer
5. In Response to the Social Customer: Social CRM
6. Establishing a Measurement Philosophy
7. How to Choose the Right Vendors, Agencies, and Technology Partners
8. Marketing Investments on the Rise for Social Business Initiatives
9. Creating a Comprehensive Social Media Strategic Plan
10. The Rise of Customer Advocacy
11. Ethical Bribe: Relevant Content Matters
12. Social Businesses in the Real World: EMC and Intel
Index
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Praise for Smart Business, Social Business
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