"Dismissing social media is not an option, but neither is recruiting a small army of consultants to move your business forward. If you need a crisp view of what's relevant and how to implement what's measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the "Social Media Compass" for the rest of us. By the time you finish reading this sentence, there's something new to tweet about, but you can count on Chris to keep you headed in the right direction."

"Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work."

"Social Media 101 is packed full of the kind of actionable information I wish I'd had starting out in the game."

"It's terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He's a person who I follow just for that reason. He offers clever insights and is always at the front of the learning curve."

"Don't know where to start with social media? Chris Brogan takes your hand and guides you through—with a smile."