60. What I Want a Social Media Expert to Know
by Chris Brogan
Social Media 101: Tactics and Tips to DevelopYour Business Online
- Copyright
- Praise for Social Media 101
- Acknowledgments
- Introduction: Why in the World Should You Care?
- 1. Above All Else—People
- 2. What Social Media Does Best
- 3. Social Media Does Not Replace Marketing Strategy
- 4. Making Business Sense of Social Media
- 5. Social Media as Personal Power
- 6. Social Media for Your Career
- 7. Threading Some Trends Together
- 8. The Vital Importance of Your Network
- 9. Using Social Networking and Media Offline
- 10. Velocity, Flexibility, Economy
- 11. Snake Oil in Social Media
- 12. Who Cares?
- 13. Participation: The Key to Social Media
- 14. Social Media Is a Set, Not a Part
- 15. Media Is a Mix—Get Mixing
- 16. Social Media Starter Pack
- 17. Five Starter Moves for Introducing Social Media into Your Organization
- 18. Five Starter Moves: Should Blogging Go Next?
- 19. Five Starter Moves: Audio and Video
- 20. Five Starter Moves: LinkedIn, Facebook, and Twitter
- 21. A Sample Social Media Toolkit
- 22. Social Media and Social Network Starting Points
- 23. What Friends and Seinfeld Teach You about Growing Your Audience
- 24. Twitter Revisited
- 25. Case Study: For Those Who Pea on Social Media
- 26. Basic Business Blogging Suggestions
- 26.1. ABOVE ALL ELSE, BE HUMAN
- 26.2. COMMENTING IS JUST AS IMPORTANT
- 26.3. BLOGGING POLICIES
- 26.4. DOES THIS TIE TO STRATEGY AT ALL?
- 26.5. PLATFORMS AREN'T THAT IMPORTANT
- 26.6. MIX IT UP
- 26.7. DON'T SELL, BUT DON'T BE SHY
- 26.8. BUILD A WORK FLOW
- 26.9. LINK OUT
- 26.10. FREQUENCY IS HOW OFTEN YOU HAVE VALUE TO ADD
- 26.11. PAY ATTENTION TO DESIGN
- 26.12. ENCOURAGE CONVERSATION
- 27. A Sample Blogging Work Flow
- 28. If You Intend to Blog Seriously
- 29. Performance and Your Audience: Blogging Tips
- 30. Some Tips to Fine-Tune Your Blog
- 31. How to Create Business from a Blog
- 32. 50 Blog Topics Marketers Could Write for Their Companies
- 33. Growing Your Audience: Some Basics
- 34. Be Effective in Meetings, and Use Social Media Tools
- 35. Programming for the Masses: Social Computing
- 36. Creatives and Your Secret Mission
- 37. Advice for Traditional and Local News Media
- 38. Social Networks Are Your Local Pubs
- 39. Facebook and the Social Graph: Who Benefits
- 40. The Value of Networks
- 41. Five Things to Do at a Social Networking Meetup
- 42. Delivering Content Value to Market Your Product
- 43. The Community Play
- 44. The Power of Links
- 45. Authority, Ownership, and Mechanics
- 46. Enabling Peer Collaboration Using Social Networks
- 47. 10 Ways to Make Your Next Conference Better
- 48. Who Is Secretly Pitching You?
- 49. The Sound of Content Ripping Free from Its Page
- 50. Social Media—Talk Is Cheap for Businesses
- 50.1.
- 50.2. SOCIAL NETWORKING TOOLS—WHITE LABEL
- 50.3. SOCIAL NETWORKING TOOLS—COMMERCIAL AND CONSUMER
- 50.4. BLOGGING, PODCASTING, VIDEO, GETTING THE WORD OUT
- 50.5. THE STAFFING ISSUES
- 50.6. YOUR PART IN ALL THIS—IF YOU'RE THINKING BUSINESS
- 50.7. WHERE ARE THE PEACE AND LOVE AND KOOL-AID?
- 50.8. BACK TO THE RED PILL
- 51. The Community Ecosystem
- 52. Social Media Starter Moves for Freelancers
- 52.1. FIRST: PROFESSIONALISM, OR NOT
- 52.2. YOUR BLOG, YOUR STOREFRONT
- 52.3. ADS, SIDEBARS, AND WIDGETS
- 52.4. POSTING IDEAS
- 52.5. ABOUT AND CONTACT
- 52.6. PROMOTING YOUR BLOG
- 52.7. COMMUNITY BUILDING: BEYOND YOUR BLOG
- 52.8. REAL-TIME SOCIAL GATHERINGS
- 52.9. RICH MEDIA—VIDEO AND AUDIO
- 52.10. STRATEGY POINT: GIVE TO GET
- 52.11. LAST, ASK FOR THE SALE
- 52.12. SUMMARY
- 53. Making a Business from Social Media
- 54. Make Your Blog Design Work for You
- 55. Social Media Starter Moves for Real Estate
- 56. How Do Realtors Demonstrate Community?
- 57. Social Media Starter Moves for Entertainers
- 58. Social Media Starter Moves for Entrepreneurs
- 59. Customer Service Needs New Channels . . . or Does It?
- 60. What I Want a Social Media Expert to Know
- 61. On Managing a Community
- 62. Make Your LinkedIn Profile Work for You
- 63. Develop a Strong Personal Brand Online: Part 1
- 64. Develop a Strong Personal Brand Online: Part 2
- 65. 100 Personal Branding Tactics Using Social Media
- 66. Blog Topics for Business-to-Business Customers
- 67. Starting a Social Media Strategy
- 68. Social Media Strategy: The Planning Stage
- 69. Social Media Strategy: Aligning Goals and Measurements
- 70. Writing E-Mail That Gets Answered
- 71. Where I Learn Even More
- 72. What Do You Think People Want from Your Site
- 73. Musicians Play for Tips: The Importance of Comments
- 74. 50 Ways Marketers Can Use Social Media to Improve Their Marketing
- 75. Should Hotels Have Social Networks?
- 76. Essential Skills of a Community Manager
- 77. 50 Steps to Establishing a Consistent Social Media Practice
- 78. How to Reach and Influence Prospects
- 79. How Content Marketing Will Shake the Tree
- 80. Write Your LinkedIn Profile for Your Future
- 81. Consider a Marketing Funnel
- 82. Content Networks and Storefronts
- 83. How to Do More with Less Time
- 84. Creating Honest Content Marketing
- 85. How I Do It
- 86. What I Want PR and Marketing Professionals to Know
- 87. Best Social Media Advice from chrisbrogan.com
Lots of people are throwing out the term social media expert. I had it as part of my About page on my blog, but now I've chosen to just say that I advise people. It's more accurate, because expertise is fairly fleeting out there right now. With that in mind, I've been thinking about things I want a so-called expert to know (and I want you to add to the following lists, or call me out if you disagree).
Which department you think your role should fall into.
How your role ties to marketing, PR, advertising, R&D, finance, HR, sales.
What tasks you'd expect a community manager to perform, and how you would measure them.
How you expect a company to engage in "the conversation," and what processes will go into place to make any of that matter.
How to turn blog posts into business leads.
How to listen and find where people are talking about you.
Ways to report your weekly listening and community work to a very senior level person in a huge company that has about two minutes of time to hear your briefing.
Know about 100 people in the space who are doing something. The more diverse the profession and location, the better.
How to launch and operate a blogger outreach campaign.
How to tie other media into social media as an integrated campaign.
How to install a blog (pick your software) on a hosted server.
How to edit the sidebar to include a widget, an embed, or anything.
How to create, edit, and post at least one other type of media besides text.
At least five social network accounts active, including but not limited to LinkedIn, Yahoo! Groups, Facebook, Twitter, and YouTube.
How to find and subscribe to a podcast without using iTunes.
How to structure a blog post so that humans and Google like it.
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