71. Where I Learn Even More
by Chris Brogan
Social Media 101: Tactics and Tips to DevelopYour Business Online
- Copyright
- Praise for Social Media 101
- Acknowledgments
- Introduction: Why in the World Should You Care?
- 1. Above All Else—People
- 2. What Social Media Does Best
- 3. Social Media Does Not Replace Marketing Strategy
- 4. Making Business Sense of Social Media
- 5. Social Media as Personal Power
- 6. Social Media for Your Career
- 7. Threading Some Trends Together
- 8. The Vital Importance of Your Network
- 9. Using Social Networking and Media Offline
- 10. Velocity, Flexibility, Economy
- 11. Snake Oil in Social Media
- 12. Who Cares?
- 13. Participation: The Key to Social Media
- 14. Social Media Is a Set, Not a Part
- 15. Media Is a Mix—Get Mixing
- 16. Social Media Starter Pack
- 17. Five Starter Moves for Introducing Social Media into Your Organization
- 18. Five Starter Moves: Should Blogging Go Next?
- 19. Five Starter Moves: Audio and Video
- 20. Five Starter Moves: LinkedIn, Facebook, and Twitter
- 21. A Sample Social Media Toolkit
- 22. Social Media and Social Network Starting Points
- 23. What Friends and Seinfeld Teach You about Growing Your Audience
- 24. Twitter Revisited
- 25. Case Study: For Those Who Pea on Social Media
- 26. Basic Business Blogging Suggestions
- 26.1. ABOVE ALL ELSE, BE HUMAN
- 26.2. COMMENTING IS JUST AS IMPORTANT
- 26.3. BLOGGING POLICIES
- 26.4. DOES THIS TIE TO STRATEGY AT ALL?
- 26.5. PLATFORMS AREN'T THAT IMPORTANT
- 26.6. MIX IT UP
- 26.7. DON'T SELL, BUT DON'T BE SHY
- 26.8. BUILD A WORK FLOW
- 26.9. LINK OUT
- 26.10. FREQUENCY IS HOW OFTEN YOU HAVE VALUE TO ADD
- 26.11. PAY ATTENTION TO DESIGN
- 26.12. ENCOURAGE CONVERSATION
- 27. A Sample Blogging Work Flow
- 28. If You Intend to Blog Seriously
- 29. Performance and Your Audience: Blogging Tips
- 30. Some Tips to Fine-Tune Your Blog
- 31. How to Create Business from a Blog
- 32. 50 Blog Topics Marketers Could Write for Their Companies
- 33. Growing Your Audience: Some Basics
- 34. Be Effective in Meetings, and Use Social Media Tools
- 35. Programming for the Masses: Social Computing
- 36. Creatives and Your Secret Mission
- 37. Advice for Traditional and Local News Media
- 38. Social Networks Are Your Local Pubs
- 39. Facebook and the Social Graph: Who Benefits
- 40. The Value of Networks
- 41. Five Things to Do at a Social Networking Meetup
- 42. Delivering Content Value to Market Your Product
- 43. The Community Play
- 44. The Power of Links
- 45. Authority, Ownership, and Mechanics
- 46. Enabling Peer Collaboration Using Social Networks
- 47. 10 Ways to Make Your Next Conference Better
- 48. Who Is Secretly Pitching You?
- 49. The Sound of Content Ripping Free from Its Page
- 50. Social Media—Talk Is Cheap for Businesses
- 50.1.
- 50.2. SOCIAL NETWORKING TOOLS—WHITE LABEL
- 50.3. SOCIAL NETWORKING TOOLS—COMMERCIAL AND CONSUMER
- 50.4. BLOGGING, PODCASTING, VIDEO, GETTING THE WORD OUT
- 50.5. THE STAFFING ISSUES
- 50.6. YOUR PART IN ALL THIS—IF YOU'RE THINKING BUSINESS
- 50.7. WHERE ARE THE PEACE AND LOVE AND KOOL-AID?
- 50.8. BACK TO THE RED PILL
- 51. The Community Ecosystem
- 52. Social Media Starter Moves for Freelancers
- 52.1. FIRST: PROFESSIONALISM, OR NOT
- 52.2. YOUR BLOG, YOUR STOREFRONT
- 52.3. ADS, SIDEBARS, AND WIDGETS
- 52.4. POSTING IDEAS
- 52.5. ABOUT AND CONTACT
- 52.6. PROMOTING YOUR BLOG
- 52.7. COMMUNITY BUILDING: BEYOND YOUR BLOG
- 52.8. REAL-TIME SOCIAL GATHERINGS
- 52.9. RICH MEDIA—VIDEO AND AUDIO
- 52.10. STRATEGY POINT: GIVE TO GET
- 52.11. LAST, ASK FOR THE SALE
- 52.12. SUMMARY
- 53. Making a Business from Social Media
- 54. Make Your Blog Design Work for You
- 55. Social Media Starter Moves for Real Estate
- 56. How Do Realtors Demonstrate Community?
- 57. Social Media Starter Moves for Entertainers
- 58. Social Media Starter Moves for Entrepreneurs
- 59. Customer Service Needs New Channels . . . or Does It?
- 60. What I Want a Social Media Expert to Know
- 61. On Managing a Community
- 62. Make Your LinkedIn Profile Work for You
- 63. Develop a Strong Personal Brand Online: Part 1
- 64. Develop a Strong Personal Brand Online: Part 2
- 65. 100 Personal Branding Tactics Using Social Media
- 66. Blog Topics for Business-to-Business Customers
- 67. Starting a Social Media Strategy
- 68. Social Media Strategy: The Planning Stage
- 69. Social Media Strategy: Aligning Goals and Measurements
- 70. Writing E-Mail That Gets Answered
- 71. Where I Learn Even More
- 72. What Do You Think People Want from Your Site
- 73. Musicians Play for Tips: The Importance of Comments
- 74. 50 Ways Marketers Can Use Social Media to Improve Their Marketing
- 75. Should Hotels Have Social Networks?
- 76. Essential Skills of a Community Manager
- 77. 50 Steps to Establishing a Consistent Social Media Practice
- 78. How to Reach and Influence Prospects
- 79. How Content Marketing Will Shake the Tree
- 80. Write Your LinkedIn Profile for Your Future
- 81. Consider a Marketing Funnel
- 82. Content Networks and Storefronts
- 83. How to Do More with Less Time
- 84. Creating Honest Content Marketing
- 85. How I Do It
- 86. What I Want PR and Marketing Professionals to Know
- 87. Best Social Media Advice from chrisbrogan.com
Check out the great article[235] by Bill Rice cited here. I'm not a salesperson. Not even close. I can cop to being in "business development," but that just means "salesman who doesn't know how to close." And we know about closers, don't we?
Bill's advice: "Know when you are just shuffling things around, and get back to the fundamentals." It's perfect advice. I think what's best about it is that I can apply it to my use of social media tools.
Are you editing your profiles and pictures on all your social sites? Is this really worth it?
Are you reading Twitter just because you have nothing else to do?
Are you signing up to the next shiny object . . . just because?
Are you oversubscribed to blogs and podcasts?
Are you just focusing on your stuff and not on the larger community?
Keep a steady and established habit and pace.
Be clear about your goals.
Fish or cut bait, but not both.
Do big work first.
Stop whining (loved Bill's advice here).
See? I got that from a sales post. Where else could I find influence? Where else could you? Keep your eyes open for ways to apply learning from other fields to what you're doing. It will round out what you're doing, I promise. What do you think?
Read Bill's article for more ideas about sales, and think how they apply to you.
[235] http://bettercloser.com/2008/06/26/do-you-recognize-the-7-early-warning-signs-of-not-having-a-sales-plan/
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