It’s not what you know,
It’s not who you know,
It’s who knows you …

Anonymous

Social media might have some scary connotations for you, but it really need not be like that. If you act online as you do in the flesh, and don’t try to be something you are not, it’s really very easy and you’ll find success!

Who should read this book?

Using social media in business is something that all brands, both big and small, should be adding into their marketing mix to make sure they are communicating in the same places where their prospects and customers hang out. You may think that social media does not concern you, but you are wrong. If your customers expect you to use certain sites and you don’t have a presence there, they may just look elsewhere — namely at your competition.

In this book, we will be working through Facebook, LinkedIn, Twitter, YouTube, Snapchat, Google+, Pinterest and Instagram, as well as looking at email marketing, podcasting and making your website work.

One of the most common questions I am asked is, ‘How long is this going to take me?’ My answer to that is simple: when you have your pages all up and running, you have a plan and you have read this book, you need to spend about 30 minutes per day when you first start out. That’s just 30 minutes per day on marketing your business and communicating with your prospects and clients.

What will I learn?

By the end of the book not only will you have a greater understanding of Facebook, LinkedIn, Twitter, YouTube and the other social media platforms, but you will know more about getting your website to work for you, how to behave online and how to promote your efforts. You will also have created a simple social media plan and a content plan to keep you on track. You will find heaps of easy-to-understand how-to’s in this book, as well as stories about how other companies, both large and small, are using social media and getting results.

Once you have read the book and completed the activities, you will be well on your way to creating your very own successful social media presence.

Enjoy the read! Then make it happen.