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Style and Statistics
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Style and Statistics
by Brittany Bullard
Style and Statistics
Acknowledgments
About the Author
Introduction
Chapter 1: The Changing Face of Retail
Chapter 2: Merchandise Financial Planning
STATISTICAL FORECASTING
Chapter 3: Assortment Management
UNDERSTANDING YOUR CUSTOMER
UNDERSTANDING PRODUCT CHOICE COUNTS
UNDERSTANDING CURRENT PRODUCT PERFORMANCE
PREDICTING THE EVOLUTION OF TRENDS
HOW MUCH TO BUY?
WHAT SIZES DO I NEED?
Chapter 4: Fulfillment
ALLOCATION
ORDER FULFILLMENT
Chapter 5: Pricing
PRICING ANALYTICS
REGULAR PRICE
PROMOTIONAL PRICING
MARKDOWN/CLEARANCE PRICING
PRICING MATURITY AND ORGANIZATIONAL STRUCTURES
Chapter 6: Marketing
DATA
MARKETING CAMPAIGN LIFT ANALYSIS
CUSTOMER LIFETIME VALUE
CUSTOMER SEGMENTATION
THE INTERNET OF THINGS
PATH TO PURCHASE
Chapter 7: In-Store Experience
STORE LABOR FORECASTING
ASSORTMENT OPTIMIZATION
THE INTERNET OF THINGS
Chapter 8: Cybersecurity
EUROPAY, MASTERCARD, AND VISA/CHIP CARDS
CHARGEBACKS
DATA GOVERNANCE
Chapter 9: Customer Journey
Chapter 10: Millie and Boomer: Generations Unified
Chapter 11: How to Gain Personal Value from Analytics
CITIZEN DATA SCIENTIST
CHANGE AGENT
FINDING THE RIGHT FIT
THE VALUE OF ANALYTICS
References and Resources
Glossary
Retail Math
Index
EULA
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