Webrings
Many affiliates are new to Web design, marketing, and virtually every facet of succeeding in affiliate marketing. Webrings provide affiliates with multiple benefits. Not only will a Webring drive additional traffic to affiliate sites, but it will also provide a sort of search engine of affiliates in your program where affiliates can glance at a variety of sites in your program and see how they are promoting you.
Yahoo! WebRing (webring.yahoo.com) is a free service where you can create a Webring for your affiliate program in a matter of minutes. One example is the ClubMom affiliate Webring (nav.webring.yahoo.com/hub?ring=clubmomaff) (see Figure 12.3). There are also many Webrings dedicated to affiliate marketing in general, such as the Affiliate Program Webring (nav.Webring.yahoo.com/hub?ring=affiliates), which is run by Fox Tucker (www.foxtucker.com), an affiliate marketing consultant in the United Kingdom.
