About the ‘Jam Boy’

At 22, Fraser Doherty is one of the UK's most successful young entrepreneurs. He started his company, SuperJam, at the age of just 14 using his Gran's jam recipes. By 17, he had become the youngest ever supplier to a major UK supermarket, when Waitrose launched his range of 100% fruit jams in all of its stores. SuperJam is a fun and exciting brand that has reinvigorated the world of jam.

Fraser was named the Global Student Entrepreneur of the Year in 2007, the first ever winner from outside North America. His story is an inspiration to anyone thinking of starting a business. His company, started as a hobby in his parents’ tiny kitchen in Scotland, has grown to become a well-loved and iconic brand, stocked by Tesco and Asda Wal-Mart, some of the largest supermarkets in the world.

Named one of the ‘30 under 30’ entrepreneurs in the world by Inc. magazine, Fraser's approach to business is one of adventure, of challenging the status quo in a 200-year-old industry, of having fun and investing profits in charitable causes, like hosting massive parties for elderly people.