ABOUT THE AUTHOR

Bonnie Buol Ruszczyk is president and founder of bbr marketing, a firm that specializes in marketing strategy, plans, and tactical implementation for professional services firms. With more than 20 years of marketing experience, Bonnie is a woman whose work quality is exceeded only by her determination to constantly better herself and her craft.

As president of bbr marketing, Bonnie has relished the challenges of entrepreneurship as she worked to grow and nurture a new business. Since the firm’s inception in 2009, Bonnie has led the young company to become widely recognized and respected within the professional services marketing niche, with award-winning client work and an outstanding history of business success.

Bonnie was recognized in 2012 and 2013 as one of Accounting Today’s Top 100 Most Influential People and is in great demand as a consultant, speaker, and leader at various industry events. She is a founding member of the Atlanta Independent Women’s Network and is the Atlanta chapter president of the Association for Accounting Marketing.

Before founding her own firm, Bonnie wore many hats. Her roles included public relations director for a health and fitness startup in Silicon Valley, which allowed her to see the dotcom boom and bust firsthand; international marketing manager for Turner Broadcasting, where she helped launch TNT and Cartoon Network in Asia; and creative managerial roles with software and financial services firms, which laid the foundation for her passion and expertise for professional services marketing.

When not busy running the business, Bonnie enjoys spending time with her husband and their two dogs, reading, writing, renovating her attic, cooking, and hanging out with friends (she throws a mean party). She’s passionate about The Crohn’s & Colitis Foundation and raised over $5,000 for the group for the Miami ING half marathon, which she trained for and completed in 2008.