Index
A
- AAS (American Advertising Association)
- A/B Testing
- action-oriented verb
- ad
- animated leaderboard
- banner
- carousel
- discovery
- dynamic
- filmstrip
- half banner
- in-app
- in-tandem
- interstitial
- island
- leaderboard
- leaderboard banner
- mobile banner
- mobile video banner
- roadblock
- sky-scraper
- smart app banner
- smart banner
- social Media Display
- takeover
- video
- AdChoices
- ad extensions
- AdRoll
- AdSense
- Advertising Association (AAS)
- advertising houses
- advertising indicators, social media
- AdWords
- AdWords Account Access Levels
- AdWords App Download Extension
- Adwords Automatic payments
- Adwords Campaign Architecture
- Adwords Campaign Performance Report
- Adwords Campaign setup
- Adwords Campaigns tab
- AdWords Click-to-Call Extension
- Adwords Column Modification
- Adwords Conversion tracking
- Adwords conversion window
- AdWords dashboard
- Adwords delivery methods
- Adwords dimensions tab
- AdWords Display Planner
- Adwords Home tab
- AdWords interface
- Adwords keyword ideas tab
- Adwords Keyword Planner
- AdWords Keyword Planner
- Adwords languages
- Adwords manual bidding
- Adwords maximum bid
- Adwords quality Score Column
- AdWords Ranking Formula
- Adwords shared library
- Adwords Standard delivery
- AdWords Tools Tab
- agencies
- aggregate retention
- Airbnb
- alt text
- Amazon
- American Advertising Association
- Android
- Android Marketplace
- Angry Birds
- Animoto
- app
- best
- branded
- free
- hybrid
- most popular
- native
- app activity reports
- app development
- Apple
- Apple app review process
- Apple iPad
- Apple iPhone
- Apple's iAd platform
- Apple's iOS upgrades
- Apple watch
- app stores
- app submission process
- app walls
- ARPU (Average revenue per user)
- artist
- Ask.com
- attachments
- auction
- audience, young
- authoritative websites
- AutoCorrect
- autoplay
- average CPC
- average Customer Life Cycle
- Average revenue per user (ARPU)
- average session duration
- Avinash Kaushik
- awareness campaigns
B
- backlink, permanent
- banner blindness
- banner size
- being reactive
- best performing videos
- bidding strategies
- bids
- blanket
- ceiling
- competing
- default
- group level
- billing country
- Bing
- Blackberry World
- blacklisting
- Blogger
- blogging platforms
- blogs
- Bluetooth
- blunt measurement
- bolding keywords
- Booking.com
- bounce-rate
- high
- brackets
- branding tool
- brainstorming
- brand awareness
- branded game
- Branson, Richard
- breadcrumb navigation
- brochure downloads
- browser history
- browsers
- BrowserStack
- budget Estimation
- Bullas, Jeff
- business
- local
- small
- business cards
- Business Insider
- business pain
- business-to-consumer (B2C)
- bus shelter
- button
- click-to-call
- CTA
- social-sharing
- BuzzFeed
C
- Cadbury
- calendar
- Campaign Calendar
- Camtasia Studio
- canonicalization
- canonical links
- CAN-SPAM Act
- capitalization
- Carling
- cats
- Christmas
- Chrome
- Citigroup
- clicked-to-play
- clicks to conversion
- click-through rate. See CTRs
- click-to-call
- CNBC
- CNN
- Coca Cola
- code
- e-commerce
- short
- coffee chain
- coffee shops
- colloquial jargon
- company's career site
- company's email address
- Compuware
- connectivity
- consumer pain
- contact forms
- content
- educational
- evergreen
- flash
- user-generated
- viral
- content burst
- content duplication
- content management systems
- free
- content-rich experience
- content scheduling
- contest
- conversions
- defined
- hard
- conversion-tracking techniques
- cookie policy
- cookies
- Cook Smarts
- copyright legislation
- Cost per acquisition (CPA)
- Cost per click. See CPC
- Cost-Per-Click
- Cost-per-engagement
- Cost per install (CPI)
- Cost per lead (CPL)
- Cost per loyal user (CPLU)
- Cost per mille. See CPM
- Countdown Ads
- country dialing codes
- CPA (Cost per acquisition)
- CPA mobile campaign
- CPC (Cost per click)
- CPD mobile campaign
- CPL (Cost per lead)
- CPLU (Cost per loyal user)
- CPM (Cost per mille)
- crawl errors
- Creative Copyright
- CSS
- CTA
- CTRs on display ads
- Cueler
- customer pain
- customers
- dormant
- longer-term
- qualified
- sweet-spot
- Customer Search Insights Model
- customer service representatives
- customer-to-customer (C2C)
- customer touchpoints
D
- data Collection
- data management
- data protection
- data-roaming charges
- data Segmentation
- DCO (Display Campaign Optimizer)
- demoted ranking
- description lines
- description tag
- Digital, Debbie
- Digital, Doug
- digital footprint
- Digital Millennium Copyright Act
- Digital Standards Authority
- digital wallets
- disabilities
- disallowed keyword practices
- Display Campaign Optimizer (DCO)
- distribution network
- domain level
- Doran, George T.
- DoubleClick
- Drucker, Peter F.
- DUMB objectives
- dynamic keyword insertion
- dynamic list
- dynamic segmentation
- dynamic subscriber lists
E
- eBay
- e-commerce
- EdgeRank
- Ellen DeGeneres
- email Interaction Process
- email marketing metrics
- email mobile integration
- email Open Rates
- email signature
- email templates
- Emirates Airline
- emotions
- employee testimonials
- endorsements
- social
- Engagement campaigns
- Enhanced site links
- Ericsson
- ESPs
- Eurostat
- excessive capitals
- excessive punctuation
- expansion time
F
- Facebook Ads Manager
- Facebook Embedded Posts
- Facebook Groups
- Facebook Insights
- Facebook Net Likes
- Facebook Page Strategy
- Facebook pixel
- Facebook Places
- Facebook Speedometer
- fast-moving consumer goods (FMCGs)
- Federal Trade Commission
- female-dominated user base
- Final Cut
- Firefox
- fitness trackers
- flash link
- Flickr
- FMCGs (fast-moving consumer goods)
- footer
- free publicity
- frequency capping
- FTC (Federal Trade Commission)
G
- GA, linking AdWords with
- GA Access Levels
- GA Account Setup
- GA Account Structure
- GA Acquisition Reporting
- GA Admin tab
- GA Advanced Search
- GA Advanced Segments
- GA assigning values
- GA Attribution Reporting
- GA Audience Tab
- GA Behavior Reporting
- GA Channel Grouping Paths
- GA Configuration Tool
- GA Conversions report
- GA Custom Channels
- GA Custom Channels Overview
- GA customized reports
- GA Default segments
- GA Device Category
- GA eCommerce Section
- GA Event Goal
- GA Event Reporting
- GA first click attribution
- GA funnel visualization
- GA Geo Section
- GA Goals section
- GA in-Page Analytics
- GA language data
- GA managed User
- GA multistep conversion process
- GA referral traffic Information
- GA Site Search Report
- GA Site Speed by Page
- GA Social Referral Information
- GA Standard Reporting
- GA Technology Information
- GA Time Decay Attribution
- GA Time on Site
- GA URL Destination Goal
- GA User Journey Iinformation
- GDN (Google Display Network)
- GDN apps
- GDN automatic placements
- GDN display
- GDN text
- gender bias
- generic search terms
- geolocation
- GIFs
- Gmail
- Goo.gl
- Google+
- Engagement Tab
- Google +, family circles
- Google+ Insights
- Google AdMob
- Google Alerts
- Google Autocomplete
- Google Circles
- Google Data Highlighter
- Google Display Network. See GDN
- Google Display Planner
- Google Glass
- Google Hangouts
- Google Keyword Planner
- Google Knowledge Graph
- Google Maps
- Google Mobile-Friendly Test
- Google Page Speed Insights Tool
- Google partner websites
- Google Search Console. See GSC
- Google Search Network
- Google search partners
- Google Social Referrals Tool
- Google Trends
- Google URL Builder
- Government websites
- GPS
- GSC (Google Search Console)
- GSC Data Highlighter
- GSC inbound links report
- guest blogging
H
- Hailo
- hard bounces
- headings
- Heineken
- high exit rates
- high value prospect
- hiring
- historical search trends
- Hootsuite
- Hotmail
- HPTO (homepage takeover)
- HTML5
- HubSpot
I
- IAB (Interactive Advertising Bureau)
- iBeacon
- Iconosquare
- images
- copyrighted
- profile
- image SERPs
- inbound links
- broken
- infographics
- instructional video
- integrated campaigns
- Interactive Advertising Bureau (IAB)
- interlinked content
- inverted commas
- IP address targeting
J
- JavaScript
- Jenga
- JetBlue
- Journal.ie
K
- key performance indicators. See KPIs
- keyword
- long-tail
- negative
- keyword density
- keyword match types
- Keyword Planner Traffic Estimator
- keyword research tools
- keyword stuffing
- keyword suggestions
- keyword trends
- Klout
L
- language
- extensible markup (XML)
- hypertext markup (HTML)
- schema markup
- Lanlard, Eric
- laws
- leaflets
- link
- one-way
- topic
- uninformative
- link-building brokers
- LinkedIn Advanced Search
- LinkedIn Advertising
- LinkedIn Analytics
- LinkedIn Career Page
- LinkedIn Company Page
- LinkedIn Connect
- LinkedIn Featured Applicant
- LinkedIn Follower Trends
- LinkedIn group membership policies
- LinkedIn Groups
- LinkedIn KPIs
- LinkedIn Marketing Solutions
- LinkedIn Personal Account
- LinkedIn Premium
- Linkedin Recommendations
- LinkedIn Recruiter account
- LinkedIn Sponsored Updates
- LinkedIn top contributor
- link formats
- links
- broken
- internal
- low-quality
- links internal
- local links
- local storage
- location-based search
- login encryptions
- low-energy chnologies
- low-volume search queries
M
- macroconversion
- Macy's
- MailChimp
- mail user agent (MUA)
- managed placements
- Manchester United
- marital status
- market reality
- market research
- Mashable
- match
- bad
- broad
- exact
- modified broad
- negative
- phrase
- match type, best
- M-commerce
- menu navigation bar
- messages, welcome
- messaging
- instant
- relevant
- metrics
- hard
- soft
- microblogging
- microblogging platform
- microconversions
- Mid-placement units (MPUs)
- misspellings
- MMA (Mobile Marketing Association)
- MMS
- Mobile Analytics
- mobile commerce
- mobile conversions
- mobile friendliness
- mobile journalism
- Mobile Marketing Association (MMA)
- mobile search
- mobile wallets
- Moz
- MSN
- MUA (mail user agent)
- my Story
N
- name
- female
- male
- naming convention
- navigation assistance
- negative feedback
- News Feed
- Newstalk radio station
- New York City
- New York Times
- NFC
- numerical targets
O
- Obama, Barack
- obscene terms
- Oculus Rift
- offline performance
- offline reports
- Ogilvy
- Okabashi
- one-page scrolling
- one-to-one conversation
- online payment systems
- on-page headings
- opt-in email
- opt-ins
- opt-out requirement
- Organizational Policy Documents
- Outlook
P
- page
- basket
- career
- login
- product
- showcase
- page names
- PageSpeed Insights tool
- Paris
- PayPal
- PC screen size
- performance, technical
- permanent subset
- personal emails
- Personally Identifiable Information (PII)
- PII (Personally Identifiable Information)
- Pinterest Ads
- Pinterest Analytics
- Pinterest Business Account
- plagiarism
- platform specificity
- Podcast platforms
- PodOmatic
- polls
- positive user event
- post history
- post scheduling
- PowerDirector
- Power Editor
- PPC keyword research
- PR
- previous activity analysis
- price list
- privacy
- proactive
- Probist
- product demonstrations
- live
- products, self-service
- promotions
- provider selection
- proximity marketing
Q
- QR codes
- custom
- Quality Score
- query parsing
- questionnaires
- questions
- live
- open
R
- Radicati
- real-time bidding
- reciprocal link
- redirect
- regulations
- remarketing
- dynamic
- mobile app
- standard
- remarketing lists
- custom
- reputation management
- retargeting
- retweets
- revenue metric
- robots.txt
- ROI
- higher
- Rovio
- RSS feed
S
- Safari
- Salesforce
- sales funnel
- Samsung
- ScreenFlow
- screen recording
- self-qualifying users
- self-regulation
- SEMrush
- sender ID
- Sendible
- SEO malpractices
- SERPs (search engine results page)
- showrooming
- Shutterstock
- sign, minus
- sign-up form
- site
- adaptive
- competitor
- custom
- mobile-adaptive
- mobile-optimized
- mobile responsive
- mobile-responsive
- responsive
- site development process
- sitemap
- situation analysis
- Skype
- SMART objectives
- SMS Campaign Development Process
- SMS marketing
- SMS supplier
- Snapchat
- Snap.ie
- social listening
- social listening tools
- social media content
- social media KPIs
- social media post scheduling
- SocialOomph
- social plug-ins
- Soft bounces
- source code
- Southwest Airlines
- spam filters
- triggering
- special characters
- spelling mistakes
- split test
- Sponsored InMail Campaigns
- SSL certificates
- Stakeholders in DDA
- Stakeholders of SMM
- static media
- structured data markup
- sweet spot customer
T
- Taco Bell
- tag
- sponsored
- title
- tags, meta
- tap targets
- tenancy agreement
- text
- alternative
- anchor
- bolded keyword
- text overlaid
- thumbs down
- Thunderpenny
- time zones
- Topsy
- touch design
- Track Social
- traffic
- higher qualified
- internal
- targeted
- TripAdvisor
- Tumblr
- TV
- Tweet Activity Dashboard
- tweets
- prepopulated
- promoted
- sponsored
- Twitter, ideal character count for
- Twitter Account KPIs
- Twitter Activity Dashboard
- Twitter Advertising
- Twitter Analytics
- Twitter business account
- Twitter cards
- Twitter KPIs
- Twitter Private accounts
U
- Uber
- unhappy Customers
- unique selling point (USP)
- Universal Analytics
- unsolicited email
- unsubscribes
- upselling
- up-skilling
- URLs
- destination
- vanity
- URL shorteners
- user experience (UX)
- disrupted
- user journey
- users
- logged-in
- nonduplicated
- unique
- USP (unique selling point)
V
- value proposition
- video blogging (vlogging)
- video playback
- video remarketing
- videos
- short
- smartphone
- Vimeo
W
- wearable computing
- web apps
- webinars
- web logs (blogs)
- Webmaster Tools
- web sign-up form
- website
- brochure
- e-commerce
- embedded
- individual
- mobile-optimized
- mobile-responsive
- responsive
- scrollable
- weddings
- well-crafted SMS
- WestJet
- WiFi
- ad-funded
- WiFi device
- Wikipedia
- Woobox
- WordPress
- word separators
- wrapped gifts
X
- XML Sitemap
Y
- Yahoo
- Yandex
- Yelp
- younger market
- YouTube
- YouTube ads
- YouTube Analytics
- Youtube Analytics Demographics Section
- YouTube Editor
- YouTube Search
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