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KEY CHARACTERISTICS
NoTES
M INIMAl
D ESIg NIouS
While other genera of Cardious de Business try to compete for
attention, one grouping is unique in its less-is-more attitude.
These examples of Minimal Designious attempt to maximize their
impact by minimizing their outward noise. Sometimes overlooked,
these examples carefully compose themselves to be among the
strongest specimens in their environment. Using a balance of
typography, image, and negative space, Minimal Designious often
lulls its flashier competition into a false sense of security while
quietly stalking the competition. This exhibit was able to capture
the finest examples of these confidently understated creatures for
display on the following pages.
• Balanced negative space
• Soft spoken
• Condent
• Quietly aggressive
• Beautifully simple
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001
002
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MiniMal dEsignious191
Text
dEsign firM
dEsignEr(s)
cliEnt
art dirEctor
spEciMEn
notEs
Zande + Newman Design
Loren Stephens, Jan Bertman
001
Adam Newman
Woodward Design + Build
InDesign CS3; Sapi Lustro Dull 120 lb.
dEsign firM
dEsignEr(s)
cliEnt
art dirEctor
spEciMEn
notEs
MSDS
Jennifer Lapardo
002
Matthew Schwartz
2020 Vision
CS3; Cougar
dEsign firM
dEsignEr(s)
cliEnt
art dirEctor
spEciMEn
notEs
Rule29 Creative
Kara Ayaram
003
Justin Ahrens
MacDonald Photography
InDesign CS3
dEsign firM
dEsignEr(s)
cliEnt
art dirEctor
spEciMEn
notEs
Royal Fly LLP
Eunice Wee
004
Fabian Lim, Ken Tan
Billet Doux
Illustrator CS3; 230 lb. Artcard, Matte lamination
004
003
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Tomko Design
Mike Tomko
001
Mike Tomko
Candelaria Design
Illustrator CS3; Classic Crest Smooth
dEsign firM
dEsignEr(s)
cliEnt
art dirEctor
spEciMEn
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Selena Chen + Michael Tam
Selena Chen + Michael Tam
002
Selena Chen + Michael Tam
Projet F
Photoshop CS3, InDesign CS3; Scanned real hair for art
dEsign firM
dEsignEr(s)
cliEnt
art dirEctor
spEciMEn
notEs
212-BIG-BOLT
Pieter Woudt
003
Pieter Woudt
Kikkerland
Illustrator CS3; Uncoated paper
dEsign firM
dEsignEr(s)
cliEnt
art dirEctor
spEciMEn
notEs
Grip Design
Josh Blaylock
004
Kelly Kaminski
Cassiday Schade
Illustrator CS3
dEsign firM
dEsignEr(s)
cliEnt
art dirEctor
spEciMEn
notEs
MSDS
Niall O’Kelly
005
Matthew Schwartz
MSDS
CS3; Mohawk Superne 130 lb.
001
002
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