ABOUT THE AUTHOR

Marty Neumeier is Director of Transformation at Liquid Agency, a firm that develops brands for “fast companies”—organizations that depend on innovation, disruption, and relentless growth for success. This is his sixth book on brand building and business creativity.

His first book, THE BRAND GAP, redefined a brand as “a customer’s gut feeling about a product, service, or organization,” rejecting the widely held view that a brand was a logo or a campaign promise. His next book ZAG, introduced “onlyness” as the true test of a brand strategy, and was named one the “100 Best Business Books of All Time.” His third book, THE DESIGNFUL COMPANY, offered leaders a blueprint for building a culture of brand innovation.

He joined Liquid Agency in a 2009 merger. Liquid offers clients a full range of services from brand planning and messaging to brand identity and experience design. Its presence in Silicon Valley gave it early access to the people, ideas, and companies that are now transforming the world. From this vantage point came “Silicon Valley thinking,” an approach that informs the work of all its offices, from San Jose and San Francisco to Portland, New York, and Santiago.

In 2012 Neumeier published METASKILLS, a book about workplace creativity in an age of increasing automation. He followed METASKILLS with THE 46 RULES OF GENIUS, a “quickstart guide” to innovation mastery.

His vision for business creativity has led to engagements with many of industry’s most exciting companies, including Apple, Google, Microsoft, Twitter, and Patagonia. From these experiences he has drawn the principles he shares in his books, keynotes, and workshops.

When Marty isn’t advising clients or leading workshops, he retreats to the Aquitaine region of France, where he and his wife keep a petite maison. After nearly ten years of trying to speak French, he still confuses pommes with pommes de terre.