“The China Factor is right on the mark. It addresses a real need, one that very few others are tackling—the action that US and other Western-based companies can take in response to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared. The China Factor goes beyond what other books do, providing an important, insightful, and practical prescription on how companies can shift their strategy and be more successful when competing in, and with, emerging countries.”

—Ken Wilcox, former CEO and chairman, current Chairman Emeritus, Silicon Valley Bank

“High tech companies need to shift their innovation approach when going global and The China Factor is the ultimate guide to sustainable success in Emerging Markets. Innovation does not apply solely to products but also to business strategies, especially when looking at international expansion.”

—Jean-Baptiste Su, technology columnist, Forbes

“In The China Factor, Amy Karam discusses how the way we innovate has changed and evolved. It can no longer be done in isolation but involves going beyond international borders. As she points out, learning about the culture and uniqueness of new markets and tapping into what has worked (and what has not!) in other regions is critical to success.”

—Sangeeta Anand, SVP, Product Management and Marketing, F5 Networks

“For today's global strategists, Amy Karam's book, The China Factor, offers compelling insights into how to effectively win in the 21st century. Through detailed examples and case studies, she exposes the shortcomings of traditional Western approaches to competition and highlights the new strategic thinking being practiced in China and spreading into the rest of the developing world. In addition to the traditional 4 Ps of marketing, she explores a fifth P, the P called politics, which US-based organizations need to recognize, leverage, and occasionally counteract in order to be competitive. The China Factor blazes a new trail for business to follow in striving to achieve global success.”

—Dr. Juan P. Montermoso, professor of Practice in Marketing, Leavey School of Business, Santa Clara University

“Amy was directly involved in developing a sales strategy customer by customer for several years. She lived and breathed the battle of protecting existing accounts, or winning new accounts with a competitor whose price was a fraction of Cisco's.”

—Tam Dell'Oro, CEO of Dell'Oro Group

“I loved this book. The China Factor will provide you specific guidance and invaluable insights for expanding your business and achieving success globally.”

—Nanette J. Bulger, CEO, executive director of the Strategic andCompetitive Intelligence Professionals (SCIP) Association

“Awesome. I loved the way Amy goes from the strategic to the tactical but then offers practical templates for doing business successfully in China and in other emerging markets. She explains Chinese thinking and business strategies in an insightful and meaningful way.”

—Fred Schwien, former executive secretary of the U.S. Department of Commerce and Boeing Executive

“The China Factor offers a fascinating look into what it takes to successfully compete in Emerging Markets. She really gets Emerging Markets and the long-term investment that needs to take place in these regions, as she has been a leading architect of our sales success in Emerging Africa.

“This work is a compelling guide into the complexity and the great rewards of doing business in Emerging Markets—and for those who are looking for new growth opportunities for both products as well as services.

“Emerging Markets are not for the faint of heart, but the rewards will be great for any company that is really going to be serious about expanding into emerging markets. The China Factor is the ultimate guide into sustainable success in Emerging Markets.”

—Anthony R. Vonsée, former managing director sales, Emerging Africa, Cisco Systems

“Amy Karam is a visionary writer! As a global mentor, not only am I going to use it myself as a reference, but will also suggest it to start-ups to use it as a guide! She has eloquently highlighted how to harness competition, partnerships and cross-cultural learning to stimulate innovation & business success.”

—Hulya Koc, serial entrepreneur, Angel Investor & Global Mentor, co-founder of Keiretsu Forum Istanbul Chapter