The Hit Parade

The toy industry’s greatest natural resource is the outside, independent inventor, who is responsible for its greatest successes. In an era of intense global competition, the inventor becomes even more important to the health of the industry.
Following are some products that came from outside, although they never would have made it to market and hit pay dirt were it not for the dedicated and talented pros inside the toy companies. The combination of the outsiders and insiders makes it work.
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Notable Quotables
Inventor product needs to have at least five out of the following six P’s:
Product: originality; improved adaptation
Packaging: exciting/impactful point of purchase
Production: safe; foolproof
Promotion: consumer awareness
Price: you can’t fool the customers
Patents: protection from competition
—Fred Kroll, inventor, Hungry, Hungry Hippos
Battling Tops
Big Wheel
Boggle
Cabbage Patch
Kids
Candyland
Clue
Connect Four
Etch-a-Sketch
Frisbee
Furby
Game of Life
G.I. Joe
Giga Pets
Monopoly
Mr. Machine
Mr. Potato Head
Nerf
Othello
Play Doh
Pokémon
Risk
Rubik’s Cube
Scrabble
Shelby
Super Soaker
Teenage Mutant
Ninja Turtles
Tickle Me Elmo
Trivial Pursuit
Twister
Uno
Upwords
Water Babies
Yomega
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Fast Facts
Toy Industry Association publishes the Toy Inventor/Designer Guide. For a copy, write to Toy Industry Association, Communication Department, 1115 Broadway, Suite 400, New York, NY 10010, attention: Toy Inventor/Designer Guide; or download a PDF at www.toyassociation.org.
To see a complete list of toy companies, go to www.toyassociation.org and click on Members. Each name in the alphabetical list takes you to another page with links to corporate websites.

The Least You Need to Know

◆ Never get caught with your trends down.
◆ Risk is more than a game.
◆ Color outside the box.
◆ Never grow up. Never give up.
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