Chapter 21
Coaches and Mentors
In This Chapter
• Learn the difference between a mentor and a coach
• Know where to find a mentor or a coach
• What to expect when working with a mentor or a coach
 
It’s nice to know that you can reach out and find support fairly easily these days. All along in this book, we have talked about being able to sustain your motivation for the career discovery process as well as pursuing your career goals. There are two types of support that will help you at different stages of your career journey. A coach is someone who can help you through the career discovery process, preparing for your job or school search, and help you to reach your life or job-related goals. A mentor is someone who you can look to for guidance in growing and learning professionally in your chosen career field. A mentor can be your boss, another person in the organization you work in, or someone you find on your own. This person knows the ropes, has been in your profession or career field, and is there to guide you as you enter each new phase of your career.
Both mentoring and coaching used to be almost exclusively part of the succession planning or training programs in organizations. Over the past several years there has been an explosion of coaching organizations, coaching schools, coaching networks, and coaches of every kind. Today coaching is available to everyone, not just those in organizations. And mentoring is not far behind with the opportunities online to find a mentor that matches your needs.

What Is Coaching?

Just as mentors used to be found mostly in formal organizational settings, so did coaches. Coaching was generally done by organizational development consultants who came in to work with management staff in organizations. Over the past several years, many managers have taken training in how they can coach their own employees using the skills of active listening, feedback, and development planning. And, some organizations have made coaching available to all employees. The difference between mentoring and coaching is closely aligned, and coaches often do mentor or find mentors for people they coach. Mentors need to have the experience and knowledge base in a particular profession or occupation in order to guide a new entrant into a field or position. A coach’s skill sets focus more on the process of helping you to reach your goals. Many training programs for coaches have emerged over the past several years. These programs focus on people skills and approaches to helping people to reach their goals.
Coaching is usually defined as the art of partnering with another person to help them to reach their goals, to expand their horizons, and to inspire them to achieve the future they desire. Coaching is a proactive way to approach moving toward your goals and keeping the focus on the future versus the past. It is unlike therapy in which a person often wants to understand their past in order to understand their present behavior and feelings. For those of you who still need support, encouragement, or motivation to continue your career discovery and search process, a good coach is just what you need.
Most coaches have a specialty area that they focus on because they do have some knowledge and expertise about that topic. Some examples of specialty areas are career coaches, small business coaches, fitness coaches, healthy eating coaches, weight loss coaches, leadership development coaches, divorce coaches, financial planning coaches, retirement coaches, and so on. Almost any life/work topic that you can think of can be a coaching specialty. Many coaches today call themselves life coaches, and they offer coaching in the whole range of life issues that, as human beings, we may want to set some goals around.
Coach Wisdom
Ange DiBenedetto is a life coach in Amherst, MA. She specializes in working with people who are starting up their own small businesses and need to build their confidence in themselves as well as the knowledge about how to proceed. The name of her specialty area is, “The Courage to Succeed.” Most life coaches have specialty areas that appeal directly to the needs of a particular client population.

How to Find and Select a Coach

In order to find the right coach for you, you should complete three steps:
• Setting Your Goals
• Determining a Good Match
• Locating Your Coach

Setting Your Goals

You need to do a little preparation yourself before you go out and look for a coach. First of all, think about the goal that you want to achieve. Do you want to identify your perfect career? Do you want to create a business plan for your small business? Do you want to find a job that matches your Career Profile Map (in Appendix A)? By deciding what your goal is, you are already narrowing down the specialty areas that you want your coach to have. For our purposes in this book, you may be looking for a career coach or a small business coach. However, some of you may love the idea of working with a life coach to achieve some of your lifestyle goals such as health and fitness, building a support system, or having more fun in life.

Determining a Good Match

The next part of your preparation is thinking about the kind of coaching relationship that is going to work for you. Remember, a coach will partner with you to help you to reach your goals. So, what kind of a partner are you looking for? Do you want someone who will hold you accountable for taking action toward your goal on a weekly basis? Do you want someone who challenges you to step out of your comfort zone and take some risks? Do you want someone who is very understanding and accepting of who you are right now? At different points in our lives, we are looking for different interventions to help us achieve our goals. Here is a short list of things to consider in your coach:
• Knowledge and background in your field of interest
• Good problem solver
• Can connect me with local networks in your field of interest
• Can provide resources to further your knowledge about you career area
• Affirms you
• Motivates you
• Compatible energy level with you
• Will challenge you to take risks
• Holds you accountable
• Can see you in person
• Has a good phone presence (if sessions are over the phone)
 
Now that you have thought through the kind of person you believe would make the best mentor for you, you can begin to turn your attention to finding this person.

Locating Your Coach

Now you are ready to locate your coach. An important aspect of this search is to find someone that both meets your list of criteria for a good match and has the type of credentials that make you comfortable. Many coaches have training through accredited coaching programs and through the International Coach Federation. And many coaches have degrees in counseling and related fields that have prepared them to work effectively with people in a helping relationship. Still other coaches are experts in their specialty areas and do not have any formal training as a coach. All of these options can be fine, depending on what you are looking for in your situation or your preference for the level of qualification in your coach.
If you are looking for a career coach, first look in the telephone directory under Career and Vocational Counseling. There is usually a short list of local providers. Another place for local providers is in your local newspapers and newsmagazines. Call each one of the telephone listings or ads that appeal to you and interview them. Tell them your goals and what you are looking for in a coach. Ask them about their services, their fees, and whether they have a website or a bio to which they can refer you. Often their websites will have testimonials from former clients. You can also ask them if they have clients who are comfortable and willing to act as a reference. This takes into consideration the fact that some clients would prefer to maintain a confidential relationship with their coach or counselor.
So many people today are coached over the phone. If you don’t mind this, then you can expand your selection. Here are some sites you can go to for referrals and listings of coaches:
• International Coach Federation at www.internationalcoachfederation.com where they have a referral service to link you with a coach that matches your needs and has been credentialed by this coaching organization.
• Coachville at www.coachville.com where you can find a listing of all types of coaches to meet your needs. You can also sign up for teleclasses through Coachville where you can receive group coaching. Coachville offers a free membership to anyone interested in the coaching field and has all types of resources for coaches.
• Peer Resources Network (PRN) at [email protected] is a terrific resource, and they have a listing of highly experienced business and personal coaches that meet ethical practice and service conditions.

Sample Coaching Exercise

The following is a sample coaching exercise developed for a local professional business women’s organization. This can help you to see one way that a coach can help you to establish your goals.
Keep Your Eye on the Prize—Reach Your Goals
Your Business Mission. Rate your current satisfaction with your business results from 1 to 7, with 1 being very dissatisfied and 7 being very satisfied:
___ Profits
___ Sales
___ Markets
___ Customer Satisfaction/Retention
___ Supplier Costs/Relationships
___ Employee Productivity
Generate a list of goals for the next 60 days that will result in increasing your satisfaction with your results and further achieve your mission:
150
 
Choose two goals from the previous list that you believe have the most leverage for creating greater results. Write them here:
151
As you look at both of these goals, what “next steps” need to be taken to achieve these goals? Write these next steps here. List everything you can think of—these do not need to be in order:
152
What distractions are keeping you from focusing on your goals? What do you find yourself doing during the day that takes away from your primary business goals? Write these down here:
153
 
Can any of these distractions be delegated, outsourced, bartered for services, or simply eliminated? If so, circle those distractions now. Put the name of the person in your network (next to the circled distractions) that you will ask to champion your distractions!
154
Career Lingo
Barter means that you are exchanging one good or service for another. No money changes hands; just the goods or services are exchanged. This is a great way for small business owners to get services that they need without paying their precious money for them. An example of this would be from Rene, a life coach, who exchanged a coaching session to help Karen get more focused on her business goals and get moving for a lovely piece of jewelry that Karen made.
 
Take a few minutes to think about people in your network who would be able to do the following:
• Take your distractions and add them to their bottom line profit.
• Receive your services in kind.
• Be a resource to you to problem solve off-loading these distractions.
Write down the names of people in your network that you will contact in the next week that might be able to assist you:
155

What Is Mentoring?

Mentoring is when a more experienced and seasoned person agrees to aid a less experienced person in developing professionally in a particular field. This relationship can take place between a senior in college majoring in engineering and a first-year student who is just starting in that major. It can be a person just starting a coaching business being mentored by a well-established coach. Mentoring can take place in any profession and in any industry.
156
Stop-Look-Listen
You may contact Rene Carew with any questions or for a free 20-minute coaching session at [email protected] or by calling 413-253-5653. Feel free to visit online at www.AuthenticLife.com.
Often, we think of mentoring as being your own personal ongoing orientation to a situation. Usually, if someone was new to a company, they would be given a mentor who would show them the ropes. This would include understanding the company’s culture and normative behaviors and expectations, how they do things there, what’s rewarded and what’s not, who the players are, what types of activities or projects gain the most recognition, and so on. For someone looking for a mentor in their perfect career area, you might want to know some of the same things and more. For instance, what are the best companies to work for, what interviewers will be looking for, what a good career path might be, how to handle yourself in different situations, how to market your business, what classes to take to get the best education, and so on. Here are some benefits to having a mentor.
• Learn from the experience of your mentor.
• Develop goals for your career or professional pursuit.
• Develop your skills.
• Build your confidence.
• Learn about your strengths and development areas.
• Problem solve situations.
• Get oriented to your new situation.

How to Find a Mentor

Although it’s a great idea to have your own personal guide for learning all about your perfect career, where the heck do you go to find these people? Here are several ways you can find a mentor:
• Call your local Chamber of Commerce and ask whether they have created such a service. If they have not, tell them what you are looking for and see whether they can give you the names of a couple of people in the area whom they think would be open to being a mentor and would be good at it.
• Get involved in your local or professional organizations. Run for office or get on the steering committee. This is a great way to be mentored by those who have experience in your occupation.
Coach Wisdom
Doreen became a member of The Women’s Business Alliance of the Pioneer Valley. She was intrigued with the invitation on the part of the current leadership to join the steering committee. Member after member told about their experience of being mentored early in their careers by others on the steering committee and how this experience had made all the difference in making their businesses successful.
• Contact your professional or trade associations and find out whether they have a mentoring program—many of them do.
• Introduce yourself to speakers at events you attend that are related to your career area. Examples might be a lecture at a college, a speaker at a luncheon for a professional or trade association, or a speaker at a conference you attended. Let them know you are looking for a mentor and ask whether they would have time to sit down to explore this idea with you.
• If you are enrolled in a university or college, go to your career office or ask your advisor whether they have a mentoring program set up with advanced students, faculty, staff, or community members.
• Read autobiographies and biographies of people who have been in your dream career. Mentors act as guides; they give you the lay of the land. So reading books about the lives of people who have enjoyed occupations that you are interested in, become mentors through their written words and experiences.
• Let your network of friends, family, and colleagues know you are looking for a mentor. Tell them exactly what you are looking for, and you will probably have some contacts to call in a couple of days.
• If you have retirement communities in your area, there will be many people there who would love to mentor you and share what they know from all their years of experience. Most retirement communities have a central club house or management office where you can inquire and tell them about your search for a mentor.
• Contact your college’s alumni office, and they will be able to refer you to graduates who are in your field of interest. Many of them have more formal mentoring programs set up.
• Formalize the mentoring relationship with your graduate advisor or a valued professor in your program.
• Use online mentoring sites to find a mentor:
• Mentors Peer Resources at www.mentors.ca has an up-to-date listing of mentor services available on the internet as well as the ability to ask virtual experts questions.
• Advance Mentoring is a site that you can join to be matched up with a mentor based on your requirements for location, career area, and so on. Go to www.advancementoring.com

Mentor Qualifications

Not everyone can be a good mentor. Some people have loads of experience and information, but they don’t have the communication skills or the patience to impart their knowledge to others. You are looking for someone who is willing to take the time and enjoys being able to help someone else to grow and learn in their chosen career field. Here are some basic characteristics that you want in a mentor:
• Experienced and knowledgeable. Look for a person who has been in your field for at least five years longer than you have. You want someone who has made their mistakes and learned from them, who knows how to guide you around the land minds in your field. You also want someone who is good at what they do and can teach you how to do the same.
• Walks the talk. Look for a person who will be a role model. You want to be able to learn from their example as well as their words.
• Committed to working with you. Look for someone who is willing to spend time with you. This means a person who will initiate meetings, follow-through on promises made, take the time to network you with other contacts, and take the mentoring role seriously.
• Gives feedback. Look for someone who will be honest and open with you about what they see as your strengths and development areas. Someone who is willing to give you advice on how to correct behaviors or develop skills that you need to be effective.
• Cheers you on. Look for a person with whom you can be real. You want to work with someone who not only challenges you to learn but also sees you through the low points and lets you know that they have been there, too!
• Adapts their style to your needs. Look for a person who is open to learning more about who you are, what you need, and how you need it. Being able to have a direct conversation with your mentor about both of your needs is critical. You might even consider having a contract that takes into consideration both parties: three-month goals, times to meet, how you communicate, how often you communicate, how you learn best, type of support and learning you are looking for, what the mentor has to give, and so on.
• Compatible. Look for a person you believe you can work with on an ongoing basis. This is a learning experience and if you don’t feel at all comfortable with someone, it probably won’t work. This is a more complex area because you may want to work with someone who is very different from you as part of your learning. This is fine—just make sure that you have basic respect and ability to communicate. Others may want to find someone more like themselves, trading the comfort of sharing and being open for being challenged. Think about what you are looking for right now in your mentor relationship.

Being a Good Mentee

There are a few important points to remember in being a good mentee. If you want to be able to keep your mentor, follow these eight simple rules:
1. Be respectful at all times.
2. Honor time and availability boundaries.
3. Actively listen to guidance and advice.
4. Accept responsibility for your actions.
5. Learn from your successes and failures.
6. Be willing to try new things.
7. Accept and understand the feedback you receive.
8. Be a proactive partner in growing in your profession.
 
Mentors are usually very special people. They are willing to give of their time, energy, and caring for new entrants into a career field. The most successful mentor-mentee relationships are those that are explicit. You both agree to a mentoring relationship, and you develop goals and a plan of action for carrying out the mentoring goals. Mentors are not any particular age. It’s about a more experienced person helping a less experienced person.

The Least You Need to Know

• For those of you who want more support and one-on-one conversations about your career goals and your career field, consider getting a coach or finding a mentor.
• Coaches can partner with you to help you to reach your life or work goals. Prepare for getting a coach by deciding on your goal and what you are looking for in a coach. Then, go to your local telephone directory, newspapers, or Internet sites suggested in this chapter to find the right match for you.
• Mentors have knowledge and experience in your career field and guide you in your professional development and orientation to that field. Mentors are all around you, from your professors and advisors in school, to your bosses, to retired people in your community who were in your career field.
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