In this case, a meeting with the funder helped guide what I would apply for to this corporate giving program, which you’ll note from the address was in the public affairs department. Like many grant proposals to corporations, this one is an amalgam of techniques used in sponsorship proposal writing and grant writing.

The cover letter reads like we were seeking a sponsorship, but the proposal that follows is more like a grant proposal, except for the prominent section on “public visibility.” Note also that the amount requested is a range ($10,000 to $25,000), typical for a sponsorship proposal. This hybrid approach is common when seeking corporate support, particularly if you’re applying to an office other than a corporate foundation.