How do you come up with an idea (concept) for a new store? Look at what’s missing or what’s there but not done well. This could be a product, a service, a consumer segment, or an experience that is not being met or fulfilled in your area today.

Once you’ve pinpointed your unique concept, you have to decide how you are going to differentiate yourself from the competition. Then you must translate your concept into a concrete plan with clear steps for how you are going to execute your idea. In this part, I help you sort out your concept and give you the basics for building a plan.