Writing a book is often a solitary experience. Many people helped me figure out what I wanted to say and how to say it.

I must thank my editors at John Wiley & Sons, Inc., Shannon Vargo and Elana Schulman, for excellence in shepherding this project to completion. I also want to thank my publicists at John Wiley & Sons, Inc., Sharifah Kamariah Binte Sharomsah and Melissa Torra, as well as Cheng Chin Yeo in sales, who helps get bulk orders out.

I also must thank my colleagues Ben Cavender and James Roy at the China Market Research Group for shouldering more responsibility on client projects and internal operations while I was off writing and for advising me on how to improve the book. Thanks, too, should go to CMR summer interns Arielle Sander and Jenny Pang for their help.

Last, I would like to thank my parents, Dad and Deb; my wife, Jessica; and my son, Tom, for their help, support, and love.