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PART I Who? Finding the Hidden Agenda
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PART I Who? Finding the Hidden Agenda
by Kevin Allen
The Hidden Agenda: A Proven Way to Win Business and Create a Following
Cover
Praise for Kevin Allen and The Hidden Agenda
Title Page
Copyright
Dedication
Contents
Foreword
Acknowledgments
Introduction: The Heart of the Matter
PART I Who? Finding the Hidden Agenda
1 Defining the Hidden Agenda
2 The Conceptual Target
3 Uncovering the Hidden Agenda
PART II What? Connecting to the Hidden Agenda
4 Your Core
5 The Credo
6 Real Ambition
PART III How? Speaking to the Hidden Agenda
7 Your Win Strategy
8 The Advocate’s Approach
9 The Power of Storytelling
Conclusion
Epilogue
Further Reading
Index
Introduce Kevin and his powerful approach to your organization
About the Author’s Work with Clients
Additional Resources from Kevin Allen
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Introduction: The Heart of the Matter
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1 Defining the Hidden Agenda
PART 1
WHO? FINDING THE
HIDDEN AGENDA
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