BOOKS

Anand, Bharat. The Content Trap: A Strategist’s Guide to Digital Change. New York: Random House, 2016.

Artaud, Antonin. The Theater and Its Double. New York: Grove Press, 1958.

Barabási, Albert-László. The Formula: The Universal Laws of Success. New York: Little, Brown and Company, 2018.

Bernays, Edward. Crystallizing Public Opinion. New York: Ig Publishing, 1923.

Bernays, Edward. Propaganda. New York: Ig Publishing, 1928.

Bockris, Victor. Warhol: The Biography. London: Da Capo Press, 1997.

Branson, Richard. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way. New York: Crown Publishing, 1998.

Brock, Pope. Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. New York: Three Rivers Press, 2009.

Butler, E. M. The Myth of the Magus. Cambridge: Cambridge University Press, 1948.

Butterfield, Steve. Amway: The Cult of Free Enterprise. Boston: South End Press, 1985.

Carnegie, Dale. How to Win Friends and Influence People. New York: Simon&Schuster, 1936.

Chuang Tzu (trans. Martin Palmer). The Book of Chuang Tzu. New York: Penguin, 2006.

Daichendt, James G. Shepard Fairey Inc.: Artist/Professional/Vandal. San Francisco: Cameron and Co., 2014.

Ecko, Marc. Unlabel: Selling You Without Selling Out. New York: Touchstone, 2013.

Ehrenreich, Barbara. Bright-Sided: How Positive Thinking Is Undermining America. New York: Henry Holt and Company, 2009.

Emmons, Henry. The Chemistry of Calm. New York: Atria, 2015.

Evanzz, Karl. The Messenger: The Rise and Fall of Elijah Muhammad. New York: Vintage, 1999.

Ferriss, Tim. The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich. New York: Harmony, 2007.

Fried, Jason, and Hansson, David Heinemeier. Rework. New York: Crown Business, 2010.

Goldsmith, Barbara. Other Powers: The Age of Suffrage, Spiritualism and the Scandalous Victoria Woodhull. New York: Knopf, 1998.

Gordon, Mel. Theatre of Fear and Horror: The Grisly Spectacle of the Grand Guignol of Paris 1897–1962. Port Townsend, WA: Feral House, 2016.

Gordon, Shep. They Call Me Supermensch: A Backstage Pass to the Amazing Worlds of Film, Food, and Rock ‘n’ Roll. New York: HarperCollins, 2016.

Greene, Robert. The Art of Seduction. New York: Penguin, 2001.

Guinn, Jeff. Manson: The Life and Times of Charles Manson. New York: Simon&Schuster, 2013.

Heller, Anne C. Ayn Rand and the World She Made. New York: Anchor Books, 2009.

Hoffer, Eric. The True Believer: Thoughts on the Nature of Mass Movements. New York: Harper&Row, 1951.

Holiday, Ryan. Trust Me, I’m Lying: Confessions of a Media Manipulator. New York: Portfolio/Penguin, 2012.

Hubbard, L. Ron. Dianetics: The Modern Science of Mental Health. Los Angeles: Bridge Publications, 2007.

Hyde, Lewis. Trickster Makes This World: Mischief, Myth, and Art. New York: Farrar, Straus and Giroux, 1998.

Johnson, Paul. Intellectuals: From Marx and Tolstoy to Sartre and Chomsky. New York: HarperCollins, 1988.

Lakoff, George. Don’t Think of an Elephant! Know Your Values and Frame the Debate. White River Junction, VT: Chelsea Green Publishing, 2004.

Le Bon, Gustave. The Crowd: A Study of the Popular Mind. London: T. Fisher Unwin, 1896.

Macknik, Stephen L., and Martinez-Conde, Susana. Slights of Mind: What the Neuroscience of Magic Reveals About Our Everyday Deceptions. New York: Henry Holt and Company, 2010.

McLeod, Kembrew. Pranksters: Making Mischief in the Modern World. New York: New York University Press, 2014.

McNeil, Legs, and McCain, Gillian. Please Kill Me: The Uncensored Oral History of Punk. New York: Penguin Books, 1997.

Miller, James. Flowers in the Dustbin: The Rise of Rock and Roll, 1947–1977. New York: Simon&Schuster, 1999.

Mlodinow, Leonard. Subliminal: How Your Unconscious Mind Rules Your Behavior. New York: Vintage Books, 2012.

Oldham, Andrew Loog. Stoned: A Memoir of London in the 1960s. New York: St. Martin’s Press, 2000.

Orrmont, Arthur. Love Cults and Faith Healers. New York: Ballantine Books, 1961.

Pinker, Steven. The Language Instinct. New York: William Morrow and Company.

Pratkanis, Anthony, and Aronson, Elliot. Age of Propaganda: The Everyday Use and Abuse of Persuasion. New York: Henry Holt and Company, 1992.

Ries, Laura. Battlecry: Winning the Battle for the Mind with a Slogan That Kills. Self-published, 2015.

Slingerland, Edward. Trying Not to Try: The Art and Science of Spontaneity. New York: Random House, 2014.

Stewart, Matthew. The Management Myth: Debunking Modern Business Philosophy. New York: W. W. Norton&Company, 2009.

Strauss, Neil. The Game: Penetrating the Secret Society of Pickup Artists. New York: Dey Street Books, 2005.

Stross, Randall. The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern World. New York: Three Rivers Press, 2007.

Taylor, Kathleen: Brainwashing: The Science of Thought Control. Oxford: Oxford University Press, 2004.

Tolokonnikova, Nadya. Read&Riot: A Pussy Riot Guide to Activism. New York: HarperCollins, 2018.

Twain, Mark. The Adventures of Tom Sawyer. New York: Penguin Books, 1883.

Washington, Peter. Madame Blavatsky’s Baboon: A History of the Mystics, Mediums, and Misfits Who Brought Spiritualism to America. New York: Schocken Books, 1993.

Weiner-Davis, Michele. The Divorce Remedy: The Proven 7-Step Program for Saving Your Marriage. New York: Simon&Schuster, 2002.

Wilson, A. N. Paul: The Mind of the Apostle. New York: W. W. Norton&Company, 1997.

Wright, Lawrence. Going Clear: Scientology, Hollywood, and the Prison of Belief. New York: Vintage Books, 2013.

Wu, Tim. The Attention Merchants: The Epic Scramble to Get Inside Our Heads. New York: Alfred A. Knopf, 2016.

Xygalatas, Dimitris. “Fire-Walking and the Brain: The Physiology of High-Arousal Rituals.” In Bulbulia, J., Sosis, R., Harris, E., Genet, R., Genet, C., and Wyman K. (eds.), Evolution of Religion: Studies, Theories, and Critiques. Santa Margarita, CA: Collins Foundation Press, 2008.

ARTICLES, PAPERS, VIDEOS, PODCASTS, LECTURES

Abbott, Karen. “The Fox Sisters and the Rap on Spiritualism.” Smithsonian Magazine, October 30, 2012.

Alicke, Mark D., and Ransom, Michael R. “It’s a Miracle: Separating the Miraculous from the Mundane.” Archive for the Psychology of Religion, 2012.

Buck, Stephanie. “The Weird, Rabid History of the Cabbage Patch Craze.” Timeline, December 15, 2016.

Childers, Thomas. “German Political Culture.” Class lecture, History 430: The Third Reich, University of Pennsylvania, Philadelphia, 1999.

“Chrissie Hynde.” WTF with Marc Maron podcast. Episode 556. December 4, 2014.

“Drama Elements.” BBC Bite Size, 2020.

Elliot, Bryan. “Why Gary Vaynerchuk Tells It Like It Is.” Video. Mashable, January 25, 2012.

Grant, Adam. “Say Goodbye to MBTI, the Fad That Won’t Die.” LinkedIn, September 17, 2013.

Holiday, Ryan. “I Helped Create the Milo Trolling Playbook. You Should Stop Playing Right into It.” New York Observer, February 7, 2017.

“Jesus, CEO.” The Economist, December 20, 2005.

Marean, Curtis W. “How Homo Sapiens Became the Ultimate Invasive Species.” Scientific American, July 14, 2015.

Menand, Louis. “What Personality Tests Really Deliver.” The New Yorker, September 3. 2018.

“The Mormons.” American Experience, Frontline. https://www.pbs.org/mormons/faqs/mission.html.

Rhode, Jason. “The Sudden, Shocking Fall of Nate Silver.” Paste, July 13, 2016.

Sinek, Simon. “Millennials in the Workplace.” https://www.youtube.com/watch?v=hER0Qp6QJNU.

Stromberg, Joseph, and Caswell, Estelle. “Why the Myers-Briggs Test Is Totally Meaningless.” Vox, October 8, 2015.

Wohlsen, Marcus. “I Just Want Nate Silver to Tell Me It’s All Going to Be Fine.” Wired. October 16, 2016.