Contents

Preface

Acknowledgments

About the Author

CHAPTER 1  A recent history of distribution

The current state of the market: a reality check

Why the disappearance of distribution advances?

So now what do you do?

Additional resources

CHAPTER 2  Before you start production: getting a leg up on distribution

Target your audience

Get in touch with the market

Cast for distribution

Create your initial campaign and aggregate your audience

Build your marketing team

Additional resources

CHAPTER 3  Financing strategies for distribution

Traditional financing sources

Nontraditional financing sources

Budgeting for distribution

Additional resources

CHAPTER 4  Production and post geared toward distribution

Shooting format

The importance of stills

Audience building and buzz building during production

Postproduction with an eye toward distribution

Don’t forget to get objective third-party feedback

Licensing stock footage

Building your press kit

Additional resources

CHAPTER 5  It’s in the can. Now what?

The three paths to distribution

Applying to film festivals: your film festival strategy

Platform theatrical release

Finding producer reps and sales agents

Navigating international film markets

Some do’s and don’ts when attending a film market

Should I have a distributor screening for my film?

Additional resources

CHAPTER 6  Getting a distribution deal and what to expect

The five types of distribution

Approaching traditional distributors yourself

Splitting your rights

Additional resources

CHAPTER 7  After the distribution deal

When will I get paid? Distribution cash flow

Your distribution marketing campaign

Additional resources

Appendix A: Anatomy of a Distribution Agreement

Appendix B: Sample U.S. Distribution Contract

Appendix C: Sample Digital Sales Agreement

Appendix D: Sample VOD Deliverables List

Appendix E: Sample Distribution Agreement

Appendix F: Sample Self-Theatrical Release Budget

Appendix G: Sample Deliverables Budget

Appendix H: Film Festivals

Index

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