CHAPTER TWENTY-FOUR
Unrelated Business: Basic Rules

One of the most significant components of the law of tax-exempt organizations is the body of law that defines, and taxes the net income from, exempt organizations' unrelated trade or business activities. Exempt organizations are permitted to engage in some activities that are not related to their exempt purposes. This type of undertaking is termed an unrelated business. Nearly all of what exempt organizations otherwise do is considered related business activity.

§ 24.1 INTRODUCTION TO UNRELATED BUSINESS RULES

Taxation of the unrelated business income of tax-exempt organizations, a feature of the federal tax law since 1950, is predicated on the precept that this approach is a more effective and workable sanction for enforcement of this aspect of the law of exempt organizations than denial or revocation of exempt status because of unrelated business activity. The unrelated business law rests on two concepts: Activities that are unrelated to an exempt organization's purposes are to be segregated from related business activities, and the net income from unrelated business activities is taxed essentially in the same manner as the net income earned by for-profit organizations.

The primary objective of the unrelated business rules is to eliminate a source of unfair competition with for-profit businesses, by placing the unrelated business activities of tax-exempt organizations on the same tax basis as the nonexempt business endeavors with which they compete.1 The House Ways and Means Committee report that accompanied the Revenue Act of 1950 contains the observation that the “problem at which the tax on unrelated business income is directed here is primarily that of unfair competition,” in that exempt organizations can “use their profits tax-free to expand operations, while their competitors can expand only with the profits remaining after taxes.”2 The Senate Committee on Finance reaffirmed this position nearly three decades later when it noted that one “major purpose” of the unrelated business rules “is to make certain that an exempt organization does not commercially exploit its exempt status for the purpose of unfairly competing with taxpaying organizations.”3

This rationale for the unrelated business rules has been subjected to revisionist theories, namely, the view that other objectives of this law are equally important. Thus, a federal appellate court observed that “although Congress enacted the [unrelated business income rules] to eliminate a perceived form of unfair competition, that aim existed as a corollary to the larger goals of producing revenue and achieving equity in the tax system.”4 Another appellate court, electing more reticence, stated that “while the equalization of competition between taxable and tax-exempt entities was a major goal of the unrelated business income tax, it was by no means that statute's sole objective.”5 At a minimum, however, elimination of this type of competition clearly was Congress's principal aim; the tax regulations proclaim that it was the federal legislature's “primary objective.”6

Generally, unrelated business activities must be confined to something less than a substantial portion of a tax-exempt organization's overall activities.7 This is a manifestation of the primary purpose test.8 According to traditional analysis, if a substantial portion of an exempt organization's income is from unrelated sources, the organization cannot qualify for tax exemption.9 The IRS may deny or revoke the exempt status of an organization where it regularly derives over one-half of its annual revenue from unrelated activities.10

Although there generally are no specific percentage limitations in this area,11 it is common to measure substantiality and insubstantiality in terms of percentages of expenditures or time.12 For example, a court barred an organization from achieving exempt status where the organization received about one-third of its revenue from an unrelated business.13

Still, this is not the approach always taken by the IRS or the courts. As the IRS framed the matter, there is no “quantitative limitation” on the amount of unrelated business in which a tax-exempt organization may engage.14 Likewise, a court wrote that “[w]hether an activity [of an exempt organization] is substantial is a facts-and-circumstances inquiry not always dependent upon time or expenditure percentages.”15

Yet there are countervailing principles. The IRS, from time to time, applies the commensurate test, which compares the extent of a tax-exempt organization's resources to its program efforts.16 Pursuant to this test, an organization may derive a substantial portion of its revenue in the form of unrelated business income, yet nonetheless be exempt because it also expends a significant amount of time on exempt functions. Thus, in one instance, although a charitable organization derived 98 percent of its income from an unrelated business, it remained exempt because 41 percent of the organization's activities, as measured in terms of expenditure of time, constituted exempt programs.17 Utilizing another approach, the IRS permitted an organization to remain exempt, even though two-thirds of its operations were unrelated businesses, inasmuch as the purpose for the conduct of these businesses was achievement of charitable purposes.18 On that occasion, the IRS said that one way in which a business may be in furtherance of exempt purposes “is to raise money for the exempt purpose of the organization, notwithstanding that the actual trade or business activity may be taxable.” The agency reiterated that the “proper focus is upon the purpose of [the organization's] activities and not upon the taxability of its activities.”

In determining the nature of a primary purpose, all of the circumstances must be considered, including the size and extent of the trade or business and of the activities that are in furtherance of one or more exempt purposes.19 For example, an organization that purchased and sold at retail products manufactured by blind individuals was held by a court to qualify as an exempt charitable organization because its activities resulted in employment of the blind, notwithstanding its receipt of net profits and its distribution of some of these profits to qualified workers.20

The unrelated business rules are applicable to nearly all categories of tax-exempt organizations.21 These rules are inapplicable to governmental entities, other than colleges and universities that are agencies or instrumentalities of a government or political subdivision of a government, or that are owned or operated by a government or such political subdivision or by any agency or instrumentality of one or more governments or political subdivisions of them; the rules also apply to any corporation wholly owned by one or more of these colleges or universities.22 These rules also do not apply to instrumentalities of the federal government,23 certain religious and apostolic organizations,24 farmers' cooperatives,25 and shipowners' protection and indemnity associations.26 These rules are applicable to charitable trusts.27

The portion of a tax-exempt organization's gross income that is subject to the tax on unrelated business income is generally includable in the computation of unrelated business taxable income when three factors are present: The income is from a trade or business,28 the business is regularly carried on by the exempt organization,29 and the conduct of the business is not substantially related to the performance by the organization of its exempt functions.30 In addition, there are certain types of income and certain types of activities that are exempt from unrelated business income taxation.31

In recent years, considerable attention has been accorded the phenomenon of tax-exempt organizations that are considered to be operating in a commercial manner32 or unfairly competing with for-profit organizations.33 Some of the activities that are under review as being ostensibly commercial or competitive, however, are those that are related, rather than unrelated, businesses.34

§ 24.2 DEFINITION OF TRADE OR BUSINESS

As noted, some or all of the gross income of a tax-exempt organization may be includable in the computation of unrelated business income where it is income from a trade or business.

(a) General Principles

The statutory definition of the term trade or business, used for unrelated business law purposes, states that it includes “any activity which is carried on for the production of income from the sale of goods or the performance of services.”35 This definition is sweeping and encompasses nearly every activity that a tax-exempt organization may undertake. Indeed, the federal tax law views an exempt organization as a cluster of businesses, with each discrete activity susceptible to evaluation independently from the others.36

The definition of the term trade or business, however, also embraces an activity that otherwise possesses the characteristics of a business as that term is defined by the federal income tax law in the business expense deduction setting.37 This definition, then, is even more expansive than the statutory one, being informed by the considerable body of law as to the meaning of the word business that has accreted in the federal tax law generally.

There is a third element to consider in this regard, stemming from the view that, to constitute a business, an income-producing activity of a tax-exempt organization must have the general characteristics of a trade or business. Some courts of appeals have recognized that an exempt organization must carry out extensive business activities over a substantial period of time to be considered engaged in a trade or business.38 In one case, a court held that the proceeds derived by an exempt organization from gambling operations were not taxable as unrelated business income, inasmuch as the organization's functions in this regard were considered insufficiently “extensive” to warrant treatment as a business.39 In another instance, the receipt of payments by an exempt association pursuant to involvement in insurance plans was ruled to not constitute a business because the association's role was not extensive and did not possess the general characteristics of a trade or business.40 This aspect of the analysis, however, is close to a separate test altogether, which is whether the business activities are regularly carried on.41

Where an activity carried on for profit constitutes an unrelated business, no part of the business may be excluded from classification as a business merely because it does not result in profit.42

(b) Requirement of Profit Motive

The most important element in the federal tax law as to whether an activity is a trade or business, for purposes of the business expense deduction (aside from the underlying statutory definition), is the presence of a profit motive. The courts have exported the profit objective standard into this aspect of the law of tax-exempt organizations.

The Supreme Court held that the principal test in this regard is that the “taxpayer's primary purpose for engaging in the activity must be for income or profit.”43 In the tax-exempt organizations context, the Court said that the inquiry should be whether the activity “was entered into with the dominant hope and intent of realizing a profit.”44 An appellate court stated that the “existence of a genuine profit motive is the most important criterion for…a trade or business.”45

Various federal courts of appeal have applied the profit motive element to ascertain whether an activity of a tax-exempt organization is a business for purposes of the unrelated business rules. For example, an appellate court employed an objective profit motivation test to ascertain whether an exempt organization's activity is a business. This court wrote that “there is no better objective measure of an organization's motive for conducting an activity than the ends it achieves.”46 Subsequently, this court held that an activity of an exempt organization was a business because it “received considerable financial benefits” from performance of the activity, which was found to be “persuasive evidence” of a business endeavor.47 On this latter occasion, the court defined as a business the situation where a “nonprofit entity performs comprehensive and essential business services in return for a fixed fee.”48 Thereafter, this appellate court wrote simply that for an activity of a tax-exempt organization to be a business, it must be conducted with a “profit objective.”49 Another appellate court observed that an insurance company's payments to an exempt association were not taxable, in that “it does not matter whether the payments were brokerage fees, gratuities, to promote goodwill, or interest,” since the association was not engaging in business activity for a profit.50 Other courts of appeals have adopted this profit motive test.51

A court concluded, in the case of a tax-exempt labor union52 that collected per capita taxes from unions affiliated with it, that, other than the services the union provided its members and affiliated unions in furtherance of its exempt purposes, the union “provide[d] no goods or services for a profit and therefore cannot be [engaged in] a trade or business.”53

The IRS applies the profit motive test in this context. In one example, a tax-exempt health care provider sold a building to another provider organization; it was used to operate a skilled nursing and personal care home. The selling entity provided food service to the patients for about seven months, at a net loss; the IRS characterized the food service operation as merely an “accommodation” to the purchasing entity.54

On another occasion, the IRS concluded that, although the development of a housing project and sales of parcels of land was an unrelated business of an exempt planned community, the provision of water, sewer, and garbage services in conjunction with the project lacked a profit motive, so that the income received for the services was not taxable as unrelated business income.55 The IRS ruled that a tax-exempt college or university is not engaged in an unrelated business when it enables charitable remainder trusts,56 as to which it is trustee and remainder interest beneficiary, to participate in the investment return generated by the institution's endowment fund, inasmuch as the institution is not receiving any economic return by reason of the arrangement.57 Likewise, the IRS held that the sharing of money, assets, and personnel among supported organizations and the supporting organization58 did not amount to a form of business regularly carried on for the production of income.59

(c) Competition

The presence or absence of competition—fair or unfair—is not among the criteria applied in assessing whether an activity of a tax-exempt organization is an unrelated business. This is the case notwithstanding the fact that concern about competition between exempt and for-profit organizations is the principal reason for and underpinning of the unrelated business rules.60

Thus, an activity of a tax-exempt organization may be wholly noncompetitive with an activity of a for-profit organization and nonetheless be an unrelated business. For example, in an opinion finding that the operation of a bingo game by an exempt organization was an unrelated business, a court wrote that the “tax on unrelated business income is not limited to income earned by a trade or business that operates in competition with taxpaying entities.”61 Yet, in a case concerning an exempt labor union that collected per capita taxes from unions affiliated with it, a court concluded that the imposition of these taxes, which enabled the union to perform its exempt functions, “simply is not conducting a trade or business,” in part because the union was not providing any services in competition with taxable entities.62

(d) Commerciality

Where there is competition, a court may conclude that the activity of a tax-exempt organization is being conducted in a commercial manner63 and thus is an unrelated business. For example, the operation of a television station by an exempt university was held to be an unrelated business because it was operated in a commercial manner; the station was an affiliate of a national television broadcasting company.64

Historically, the IRS has used the commerciality doctrine in assessing an organization's qualification for tax-exempt status; the doctrine was not used to ascertain the presence of an unrelated business. This approach is changing, however, with the IRS employing the doctrine in rationalizing that a business is an unrelated one. For example, the operation of an eating facility that helped attract visitors to a tax-exempt museum was held by the IRS to contribute importantly to the accomplishment of the museum's exempt purposes and thus constitute a related business.65 Yet, subsequently, the IRS ruled that a tearoom operated by an exempt organization in conjunction with a consignment shop and a gift shop was a nonexempt function because of competition with commercial restaurants and the use of profit-making pricing formulas and advertising.66 Indeed, on one occasion, the IRS ruled that an exempt organization was engaged in an unrelated business, determining that the business was unrelated by solely applying the commerciality doctrine.67

(e) Charging of Fees

Many tax-exempt organizations charge fees for the services they provide; where the business generating this revenue is a related one, the receipts are characterized as exempt function revenue.68 Universities, colleges, hospitals, museums, planetariums, orchestras, and like institutions generate exempt function revenue without adverse impact as to their exempt status.69 Organizations such as medical clinics, homes for the aged, and blood banks impose charges for their services and are not subject to unrelated income taxation (or deprived of exemption) as a result.70 Indeed, the IRS, in a ruling discussing the tax status of homes for the aged as charitable organizations, observed that the “operating funds [of these homes] are derived principally from fees charged for residence in the home.”71 Similarly, the IRS ruled that a nonprofit theater may charge admission for its performances and nonetheless qualify as an exempt charitable organization.72 Other fee-based exempt charitable entities include hospices,73 organizations providing specially designed housing for the elderly,74 and organizations providing housing for the disabled.75 Moreover, for some types of publicly supported charities, exempt function revenue is regarded as support enhancing public charity status.76 Several categories of exempt organizations, such as business associations, unions, social clubs, fraternal groups, and veterans' organizations, are dues-based entities.

Yet the receipt of fee-for-service revenue is repeatedly regarded by the IRS as evidence of the conduct of an unrelated business. In one instance, the IRS opposed tax exemption for nonprofit consumer credit counseling agencies. The IRS sought to deny these agencies exempt status on the ground that they charged a fee for certain services, even though the fee was nominal and waived in instances of economic hardship. This effort was rebuffed in court.77 Thereafter, the IRS's Office of Chief Counsel advised that if the “activity [of consumer credit counseling] may be deemed to benefit the community as a whole, the fact that fees are charged for the organization's services will not detract from the exempt nature of the activity” and that the “presence of a fee is relevant only if it inhibits accomplishment of the desired result.”78 (Earlier, the Chief Counsel's office wrote that the fact that a charitable organization charges a fee for a good or service “will be relevant in very few cases,” that the “only inquiry” should be whether the charges “significantly detract from the organization's charitable purposes,” and that the cost issue is pertinent only where the activities involved are commercial in nature.79) At about the same time, the IRS ruled that an organization that is operated to provide legal services to indigents may charge, for each hour of legal assistance provided, a “nominal hourly fee determined by reference to the client's own hourly income.”80

In recent years, the IRS has become quite adamant, albeit inconsistent, on this point. Frequently, the agency will take the position that the charging of fees is evidence of substantial commercial activity or purpose,81 thus precluding exemption as a charitable entity.82 An organization was denied recognition of exemption as a charitable and educational entity because it charged “substantial fees,”83 even though the federal tax law does not preclude exemption on that basis. A consumer care organization was denied recognition of exemption in part because of its “funding mechanism,” cast by the IRS as “essentially a fee-for-service structure similar to the manner in which for-profit businesses charge their clients in proportion to the services they receive.”84 Yet the agency held that the sale of grantmaking services by a community foundation to charitable organizations in its community was a related business, notwithstanding the fact that the foundation charged a fee, based on staff hourly rates, for its services.85

There have been instances where the IRS determined that an organization is charitable in nature, and thus tax-exempt, because it provides services that are free to the recipients. This is, however, an independent basis for finding a charitable activity, usually invoked where the services, assistance, or benefits provided are not inherently charitable in nature. In one instance, a computer services sharing organization was ruled to be an exempt charitable organization because the IRS concluded that the services provided to the participating institutions of higher education were charitable as advancing education; no requirement was imposed that the services be provided without charge.86 In another instance, a similar organization was found to be charitable even though the services it rendered to the participating educational institutions were regarded as nonexempt functions (being “administrative”); the distinguishing feature was that the organization received less than 15 percent of its financial support from the colleges and universities that received the services.87

(f) Fragmentation Rule

The IRS has the authority to tax net income from an activity as unrelated business taxable income where the activity is an integral part of a cluster of activities that is in furtherance of a tax-exempt purpose. To ferret out unrelated business, the IRS regards an exempt organization as a bundle of activities and evaluates each of the activities in isolation to determine if one or more of them constitute a trade or business. This assessment process is known as fragmentation.

The fragmentation rule states that an “activity does not lose identity as trade or business merely because it is carried on within a larger aggregate of similar activities or within a larger complex of other endeavors which may, or may not, be related to the exempt purpose of the organization.”88 Thus, as noted, the IRS is empowered to fragment the operations of a tax-exempt organization, operated as an integrated whole, into its component parts in search of one or more unrelated businesses.

The fragmentation rule was fashioned to tax the net income derived by a tax-exempt organization from the soliciting, selling, and publishing of commercial advertising, even where the advertising is published in a publication of an exempt organization that contains editorial matter related to the exempt purposes of the organization.89 That is, the advertising functions constitute an unrelated business even though the overall set of publishing activities amounts to one or more related businesses; the advertising is an integral part of the larger publication activity.90

Applications of the fragmentation rule abound. A tax-exempt blood bank, which sold blood plasma to commercial laboratories, was found by the IRS to not be engaging in unrelated business when it sold by-product plasma and salvage plasma, because these plasmas were produced in the conduct of related businesses, but was ruled to be engaged in unrelated business when it sold plasmapheresed plasma and plasma it purchased from other blood banks.91 An exempt organization, whose primary purpose was to retain and stimulate commerce in the downtown area of a city where parking facilities were inadequate, was ruled to be engaged in related businesses when it operated a fringe parking lot and shuttle service to the downtown shops, and an unrelated business by conducting a park-and-shop plan.92

Likewise, the use of a tax-exempt university's golf course by its students and employees was ruled to not be unrelated businesses, while use of the course by alumni of the university and major donors to it was found to be unrelated businesses.93 The fragmentation rule was applied to differentiate between related and unrelated travel tours conducted by an educational and religious organization.94 An exempt charitable organization was held to be a dealer in certain parcels of real property and thus engaged in unrelated business with respect to those properties, even though the principal impetus for the acquisition and sale of real property by the organization was achievement of exempt purposes.95 An exempt monastery whose members made and sold caskets was ruled to be engaged in a related business as long as the caskets were used in funeral services conducted by churches that were part of the religious denomination supporting the monastery, but was held to be conducting an unrelated business where the caskets were used in services conducted by other types of churches.96 An exempt organization established to benefit deserving women, in part by enabling them to sell foodstuffs and handicrafts, was held to operate a consignment shop as a related business, but a retail gift shop and a small restaurant were found to be unrelated businesses.97 The IRS ruled that the sale of grantmaking services by a community foundation98 to charitable organizations, principally small private foundations in its community, was a related business, although sales of administrative and clerical services to them were held to be unrelated businesses.99

(g) Nonbusiness Activities

Not every activity of a tax-exempt organization that generates a financial return is a trade or business for purposes of the unrelated business rules. As the Supreme Court observed, the “narrow category of trade or business” is a “concept which falls far short of reaching every income or profit making activity.”100 Specifically in the exempt organizations context, an appellate court wrote that “there are instances where some activities by some exempt organizations to earn income in a noncommercial manner will not amount to the conduct of a trade or business.”101

The most obvious of the types of nonbusiness activities is the management by a tax-exempt organization of its own investment properties. Under the general rules concerning the business expense deduction defining business activity, the management of an investment portfolio composed wholly of the manager's own securities and other assets does not constitute the carrying on of a trade or business. The Supreme Court held that the mere derivation of income from securities and other assets and keeping of related records is not the operation of a business.102 On that occasion, the Court sustained the government's position that “mere personal investment activities never constitute carrying on a trade or business.”103 Subsequently, the Court stated that “investing is not a trade or business.”104 Likewise, a court of appeals observed that the “mere management of investments…is insufficient to constitute the carrying on of a trade or business.”105

This principle of law is applicable in the tax-exempt organizations context. For example, the IRS ruled that the receipt of income by an exempt employees' trust from installment notes purchased from the employer-settlor was not income from the operation of a business, noting that the trust “merely keeps the records and receives the periodic payments of principal and interest collected for it by the employer.”106 Likewise, the agency held that a reversion of funds from a qualified plan to a charitable organization did not “possess the characteristics” required for an activity to qualify as a business.107 For a time, there was controversy over whether the practice, engaged in by some tax-exempt organizations, of lending securities to brokerage houses for compensation was an unrelated business; the IRS ultimately arrived at the view that securities lending is a form of “ordinary or routine investment activities” and thus is not a business.108 A court held that certain investment activities conducted by a charitable organization were not businesses.109

Other similar activities do not rise to the level of a business. In one instance, a tax-exempt association of physicians was held to not be taxable on certain payments it annually received by reason of its sponsorship of group insurance plans that were available to its members and their employees, with the court writing that the payments “were neither brokerage fees nor other compensation for commercial services, but were the way the parties decided to acknowledge the…[association's] eventual claim to the excess reserves while…[the insurance company involved] was still holding and using the reserves.”110 In another case, an exempt dental society that sponsored a payment plan to finance dental care was held to not be taxable on refunds for income taxes and interest on amounts paid as excess reserve funds from a bank and as collections on defaulted notes.111 A comparable position was taken by a court in concluding that an exempt organization did not engage in an unrelated business by making health insurance available to its members, in that the organization did not control the financial result of the insurance activities.112

In still another case, a court held that the proceeds derived by a tax-exempt organization from gambling operations were not taxable as unrelated business income, in that the economic activity did not constitute a business.113 The operations involved the use of “tip jars,” with the exempt organization's role confined to applying for gambling permits and purchasing the tip-jar tickets; the significant and substantial portion of the gambling activities was the sale of the tickets at participating taverns. The exempt organization's functions in this regard were considered insufficiently “extensive” to warrant treatment as a business.114

(h) Real Estate Development Activities

Tax-exempt organizations acquire real property, by purchase or contribution, for a variety of reasons, usually to advance exempt purposes or for investment. There may come a time when an exempt organization decides to maximize its value of the property by selling or developing it. A federal tax issue in this context is whether the organization is liquidating the investment, resulting in capital gain,115 or selling property in the ordinary course of business, as a dealer, resulting in ordinary income that is often regarded as unrelated business income.116

The elements to take into account in this evaluation are many. One is the purpose for which the property was acquired. Others are the purpose for which it was held; the length of time it was held; the proximity of the sale to the purchase of the property; the activities of the exempt organization in improving and disposing of the property; and the frequency, continuity, and size of the sales of the property.117

In the absence of use of the property for exempt functions, the factor of frequency of sales tends to be the most important of the criteria.118 Even in this context, the activity may not be characterized as a business if the sales activity results from unanticipated, externally introduced factors that make impossible the continued preexisting use of the property. The IRS places emphasis on the presence of and the reasons for improvements on the land.

The standard followed in making these determinations, as to whether property is held primarily for sale in the ordinary course of business or is held for investment, is a primary purpose test. In this setting, the word primary has been interpreted to mean “of first importance” or “principally.”119 By this standard, the IRS ruled, ordinary income would not result unless a “sales purpose” is “dominant.”120

In a typical instance, the IRS accorded capital gain treatment to the sale of real estate by a public charity, where the property had been acquired by bequest and held for a significant period, and where there was no advertising of the transaction.121 Likewise, a public charity sold a parcel of unimproved real estate, preceded by improvements mandated by a city; the IRS ruled that the organization made a “passive and gradual” disposition of the property, with the sales proceeds not taxable as unrelated business income.122 The IRS reached the same conclusion in connection with a “liquidity challenged” charitable trust that wanted to sell leased fee interests in three condominium properties; the underlying land had been acquired by gift nearly 100 years beforehand, and most of it had been maintained to produce rental income in support of the trust's exempt activities.123 Thus, the ideal circumstances—for preservation of the capital gains exclusion—are acquisition of the real estate by gift or devise, a long holding period, little or no development of the property, little or no marketing of the availability of the property, and a valid reason for its sale.124 Occasionally, land development and sales are activities in furtherance of an exempt purpose.125

Even if the primary purpose underlying the acquisition and holding of real property is advancement of exempt purposes, the IRS may apply the fragmentation rule126 in search of unrelated business. As the IRS stated the matter in one instance, a charitable organization “engaged in substantial regularly carried on unrelated trade [or] business as a component of its substantially related land purchase activity.”127

(i) Occasional Sales

Another illustration of a transaction involving a tax-exempt organization that is not a business undertaking is the occasional sale of an item of property. For example, the IRS held that a sale of property by an exempt entity was not under circumstances where the property was held primarily for sale to customers in the ordinary course of business.128 Similarly, a one-time transfer of assets by a group insurance trust affiliated with an exempt association to its supporting organization, triggered by the unexpected demutualization of an insurance company, was ruled by the IRS to not cause unrelated business income taxation.129 By contrast, as noted, the subdivision, development, and sale of real estate parcels by an exempt organization was held by the IRS to be a business carried on in a manner similar to the activities of for-profit residential land development companies.130 This aspect of the law, however, is closely analogous to the regularly carried on test.131

(j) Concept of Investment Plus

Activities that solely (or perhaps substantially) give rise to passive income, usually investment income, are generally not considered active businesses and thus not unrelated businesses.132 A set of activities may, of course, entail more than passive investing and thus are considered one or more businesses. This concept has been dubbed by a court investment plus.

A federal court of appeals held that a private equity fund was engaged in a trade or business as that phrase is applied in the context of the multiemployer pension termination liability law.133 This definition of the term trade or business may be applicable in the unrelated business setting, serving as a reminder that activities that go beyond conventional investing can be considered, for federal tax purposes, a business.

The appellate court concluded that at least one private equity fund, which operated a business (through layers of fund-related activities), was not merely a passive investor but was “sufficiently operated, managed, and was advantaged by its relationship with its portfolio company,”134 a business that became bankrupt. The court characterized the funds' activities, engaged in once they acquired controlling interests in struggling companies (called “portfolio companies”), as “implement[ing] restructuring and operational plans, build[ing] management teams, becom[ing] intimately involved in company operations, and otherwise caus[ing] growth in the portfolio companies in which the [funds] invest.”135

As the court observed, these funds “engaged in a particular type of investment approach, to be distinguished from mere stock holding or mutual fund investments.”136 The court found that “[n]umerous individuals with affiliations to various [funds'] entities…exerted substantial operational and managerial control over [the company], which at the time of the acquisition had 208 employees and continued as a [manufacturing] trade or business.”137

In the unrelated business area, two Supreme Court opinions stand for the proposition that mere investing is not a trade or business.138 The funds relied on these opinions in asserting that they were only investing, not engaging in business activities. But the court invoked an investment plus test. Under this test, more than investing with the objective of making a profit is needed to cause a set of activities to be a business. In this case, the appellate court held, the funds are “actively involved in the management and operation of the companies in which they invest.”139

Thus, as noted, this opinion should be instructive to tax-exempt organizations with large endowment funds, private foundations, and the like, in that what may appear to be mere investing (a passive undertaking) can be more than that. Where there is a form of investment plus, the bundle of activities may, for tax law purposes, be considered an active business, which is to say an unrelated business.

§ 24.3 DEFINITION OF REGULARLY CARRIED ON

As noted, gross income of a tax-exempt organization may be includable in the computation of unrelated business income where the trade or business that produced the income is regularly carried on by the organization.

(a) General Principles

In determining whether a trade or business from which a particular amount of gross income is derived by a tax-exempt organization is regularly carried on,140 regard must be had to the frequency and continuity with which the activities productive of the income are conducted and the manner in which they are pursued. This requirement is applied in light of the purpose of the unrelated business income rules, which is to place tax-exempt organization business activities on the same tax basis as the nonexempt business endeavors with which they compete.141 Thus, for example, specific business activities of a tax-exempt organization will ordinarily be deemed to be regularly carried on if they manifest a frequency and continuity and are pursued in a manner generally similar to comparable commercial activities of nonexempt organizations.142

For example, the IRS ruled that a tax-exempt organization that published a yearbook for its membership was regularly engaging in unrelated business because, by means of a contract with a commercial firm, it was “engaging in an extensive campaign of advertising solicitation” and thus to be conducting “competitive and promotional efforts typical of commercial endeavors.”143 By contrast, an exempt health care organization that developed a series of computer programs concerning management and administration, and sold some of the programs to another health care entity, was ruled to have engaged in a “one-time only operation,” so that the sales proceeds were not taxable as unrelated business income.144 Similarly, a commission received by a public charity's chief executive, functioning as its agent, was held to be a “one-time, unique event,” so that the brokerage activity that generated the income was not regularly carried on and the commission thus was not taxable as unrelated business income.145 Also, the sale of software by an exempt church did not give rise to unrelated income because it was not a “continuous and consistent income-producing activity” inasmuch as the church “performed or carried on this activity once.”146 Likewise, the transfer of investment assets from an exempt organization to its supporting organization147 is exempt from unrelated business taxation under this rule,148 as is the infrequent sale of parcels of real estate.149

(b) Determining Regularity

Where income-producing activities are of a kind normally conducted by nonexempt organizations on a year-round basis, the conduct of the activities by a tax-exempt organization over a period of only a few weeks does not constitute the regular carrying on of a business.150 For example, the operation of a sandwich stand by a hospital auxiliary organization for two weeks at a state fair is not the regular conduct of a business.151 The conduct of year-round business activities for one day each week, such as the operation of a commercial parking lot once a week, however, constitutes the regular carrying on of a business.152

If income-producing activities are of a kind normally undertaken by nonexempt commercial organizations only on a seasonal basis, the conduct of the activities by a tax-exempt organization during a significant portion of the season ordinarily constitutes the regular conduct of a business.153 For example, the operation of a track for horse racing for several weeks in a year is the regular conduct of a business where it is usual to carry on the business only during a particular season.154 Likewise, where a distribution of greeting cards celebrating a holiday was deemed to be an unrelated business, the IRS measured regularity in terms of that holiday's season.155

In determining whether intermittently conducted activities are regularly carried on, the manner of conduct of the activities must, as noted, be compared with the manner in which commercial activities are normally pursued by nonexempt organizations.156 In general, tax-exempt organization business activities that are engaged in only discontinuously or periodically will not be considered regularly carried on if they are conducted without the competitive and promotional efforts typical of commercial endeavors.157 As an illustration, the publication of advertising in programs for sports events or music or drama performances will not ordinarily be deemed to be the regular carrying on of a business.158 Conversely,159 where the nonqualifying sales are not merely casual but are systematically and consistently promoted and carried on by the organization, they meet the requirement of regularity.

The functions of a service provider with which a tax-exempt organization has contracted may be attributed to the exempt organization for these purposes. This is likely to be the case where the contract denominates the service provider as an agent of the exempt organization, in that the activities of an agent are attributed to the principal for law analysis purposes. In such a circumstance, the time expended by the service provider is attributed to the exempt organization for purposes of determining regularity.160

Noncompetition under a covenant not to compete, characterized as a “onetime agreement not to engage in certain activities,” is not a taxable business inasmuch as the “activity” is not “continuous and regular.”161

(c) Preparatory Time

The IRS occasionally asserts that the time expended by a tax-exempt organization in preparing for the conduct of an unrelated business must be taken into account in assessing whether the activity is regularly carried on, even if the event itself occurs only one or two days a year.162 In one instance, an exempt organization sponsored a concert series occupying two weekends each year; the preparatory time (including ticket sales) per concert, which usually occupied up to six months, was held by the IRS to be the basis for holding that the concerts were unrelated businesses that were regularly carried on.163

This preparatory time argument, however, has been rejected in court.164 In the principal case, a federal court of appeals held that the argument is inconsistent with the tax regulations, which do not mention the concept. This court referenced the example concerning operation of a sandwich stand at a state fair,165 denigrating the thought that preparatory time should be taken into consideration, observing that the regulations “do not mention time spent in planning the activity, building the stand, or purchasing the alfalfa sprouts for the sandwiches.”166

Application of the preparatory time rule does not, however, always lead to the conclusion by the IRS that the activity is an unrelated business. For example, an exempt organization engaged in substantial year-round promotional activities for an annual literacy event held during the weekends of two months; the IRS ruled that, inasmuch as the event was substantially related to the organization's exempt purpose, the revenue involved was not subject to the unrelated business income tax.167

§ 24.4 DEFINITION OF SUBSTANTIALLY RELATED

As noted, gross income of a tax-exempt organization may be includable in the computation of unrelated business income where it is income from a trade or business that is regularly carried on and that is not substantially related to the exempt purposes of the organization.168 (The fact that the organization needs or uses the funds for an exempt purpose does not make the underlying activity a related business.) Thus, it is necessary to examine the relationship between the business activity that generates the income in question—the activity, that is, of producing or distributing the goods or performing the services involved—and the accomplishment of the organization's exempt purposes.169

Where the primary purpose behind the conduct of the activity is to further an exempt purpose, the activity meets the substantially related test. According to the IRS, this exercise entails examination of the “nature, scope and motivation” for conducting the activity.170 As an example, the IRS concluded that the construction and operation of a regulation-size 18-hole golf course, replete with warm-up area, snack bar, and pro shop, was substantially related to the purposes of an exempt school operated to rehabilitate court-referred juveniles, inasmuch as the course was utilized primarily as part of the school's vocational education and career development department.171

(a) General Principles

A trade or business is related to tax-exempt purposes of a tax-exempt organization only where the conduct of the business activity has a causal relationship to the achievement of an exempt purpose (again, other than through the production of income); it is substantially related only if the causal relationship is a substantial one.172 Thus, for the conduct of a business from which a particular amount of gross income is derived to be substantially related to exempt purposes, the production or distribution of the goods or the performance of the services from which the gross income is derived must contribute importantly to the accomplishment of these purposes.173 A court wrote that resolution of the substantial relationship test requires an examination of the “relationship between the business activities which generate the particular income in question…and the accomplishment of the organization's exempt purposes.”174

Certainly, gross income derived from charges for the performance of a tax-exempt function does not constitute gross income from the conduct of an unrelated business.175 Thus, income is not taxed when it is generated by functions such as performances by students enrolled in an exempt school for training children in the performing arts, the conduct of refresher courses to improve the trade skills of members of a union, and the presentation of a trade show for exhibiting industry products by a trade association to stimulate demand for the products.176 Also, dues paid by bona fide members of an exempt organization are forms of related income.177

Whether activities productive of gross income contribute importantly to the accomplishment of an organization's exempt purpose depends in each case on the facts and circumstances involved.178 A court observed that each of these instances requires a case-by-case identification of the exempt purpose involved and an analysis of how the activity contributed to the advancement of that purpose.179 By reason of court opinions and IRS rulings, there have been many determinations over the years as to whether particular activities are related businesses180 or unrelated businesses.181

In one instance, a tax-exempt charitable organization whose purpose was enabling needy women to support themselves operated three businesses. The IRS concluded that a consignment shop was a business that was substantially related to the achievement of this exempt purpose. The agency determined that there was a causal relationship between the operation of a gift shop and the exempt purpose but that the relationship was not substantial. A tearoom was classified as an unrelated business.182

In a series of technical advice memoranda, the IRS entered the ongoing fray over whether tax-exempt credit unions should retain their exempt status or lose it because of competition with commercial banks,183 by holding that various insurance products and financial services provided by exempt credit unions to their members constituted unrelated businesses (and thus are not exempt functions but rather are businesses directly competing with for-profit banks). These unrelated products and services included the sale of accidental death and dismemberment, dental, cancer, guaranteed automobile protection, and credit disability insurance.184 Thereafter, the agency's lawyers concluded that funds in the form of nonmember automated teller machine fees also are unrelated business income.185 Nonetheless, thereafter, in a jury trial, a court concluded that an exempt credit union's sales of credit life and credit disability insurance, and guaranteed automobile protection insurance, were related businesses, in that they improved the social and economic life of the credit union's members.186 Thereafter, a court held that revenue derived by an exempt credit union from the provision of credit life and credit disability insurance, and accidental death and dismemberment insurance, was not unrelated business income.187 The IRS's ruling policy continued for a period, as illustrated by a determination that the sales of financial management services and of credit life and credit disability insurance were unrelated businesses; then the government's policy shifted.188

(b) Size and Extent Test

In determining whether an activity contributes importantly to the accomplishment of a tax-exempt purpose, the size and extent of the activity must be considered in relation to the nature and extent of the exempt function that it purportedly serves.189 Thus, where income is realized by an exempt organization from an activity that is generally related to the performance of its exempt functions, but the activity is conducted on a scale that is larger than reasonably necessary for performance of the functions, the gross income attributable to the portion of the activity that is in excess of the needs associated with exempt functions constitutes gross income from the conduct of an unrelated business.190 This type of income is not derived from the production or distribution of goods or the performance of services that contribute importantly to the accomplishment of any exempt purpose of the organization.191

For example, the IRS ruled that an activity of a tax-exempt association, which was the supplying of companies (members and nonmembers) with employment injury histories on prospective employees, was an unrelated business, in that the activity went “well beyond” any promotion of efficient business practices.192 Likewise, a retail grocery store operation, established to sell food in a poverty area at below-market prices and to provide job training for unemployed individuals, failed to qualify for exemption because the activity was conducted on a “much larger scale than reasonably necessary” for the training program.193 Similarly, the provision of private-duty nurses to unrelated exempt organizations by an exempt health care entity, which provided nurses to patients of related organizations as a related business, was ruled to be an activity performed on a scale much larger than necessary for the achievement of exempt purposes.194

By contrast, a tax-exempt organization formed to provide a therapeutic program for emotionally disturbed adolescents was the subject of a ruling from the IRS that a retail grocery store operation, almost fully staffed by adolescents to secure their emotional rehabilitation, was not an unrelated business because it was operated on a scale no larger than reasonably necessary for its training and rehabilitation program.195 A like finding was made in relation to the manufacture and marketing of toys, which was the means by which an exempt organization accomplished its charitable purpose of training unemployed and underemployed individuals.196

(c) Same State Rule

Ordinarily, gross income from the sale of items that result from the performance of tax-exempt functions does not constitute gross income from the conduct of an unrelated business if the item is sold in substantially the same state it is in on completion of the exempt functions.197 Thus, in the case of a charitable organization engaged in a program of rehabilitation of disabled individuals, income from the sale of items made by them as part of their rehabilitation training was not gross income from the conduct of an unrelated business. The income in this instance was from the sale of products, the production of which contributed importantly to the accomplishment of the organization's exempt purposes, namely, rehabilitation of the disabled.198 Conversely, if an item resulting from an exempt function is utilized or exploited in further business endeavors beyond that reasonably appropriate or necessary for disposition in the state it is in on completion of exempt functions, the gross income derived from these endeavors is from the conduct of unrelated business.199

As an illustration, a tax-exempt scientific organization maintained an experimental dairy herd; the sale of milk and cream produced in the ordinary course of the program is a related business, while the sale of food items made from the milk and cream, such as ice cream and pastries, generally is an unrelated business.200 Similarly, an exempt organization that operated a salmon hatchery as an exempt function sold some of its harvested and unprocessed salmon stock to fish processors as a related business; however, sale by this organization of salmon nuggets (fish that was seasoned and breaded, formed into nugget shape, and deep-fried) was ruled by the IRS to be an unrelated business.201

(d) Dual Use Rule

An asset or facility of a tax-exempt organization that is necessary for the conduct of exempt functions may also be utilized for nonexempt purposes. In these dual use instances, the mere fact of the use of the asset or facility in an exempt function does not, by itself, make the income from the nonexempt endeavor gross income from a related business. The test is whether the activities producing the income in question contribute importantly to the accomplishment of exempt purposes.202 For example, an exempt museum shows educational films in its theater during its normal hours of operation in furtherance of its public education program; use of the theater for public entertainment in the evening hours when the museum is otherwise closed is an unrelated business.203 Similarly, a mailing service operated by an exempt organization was ruled to be an unrelated trade or business even though the mailing equipment was also used for exempt purposes.204

Another illustration is the athletic facilities of a college or university, which, while used primarily for educational purposes, may also be made available for members of the faculty, other employees of the institution, and members of the public. Income derived from the use of the facilities by those who are not students or employees of the institution is likely to be unrelated business income.205 For example, the IRS ruled that the operation by a tax-exempt school of a ski facility for the public was the conduct of an unrelated business, while use of the facility by the students of the school for recreational purposes and in its physical education program was a related activity.206 Likewise, a college that made available its facilities and personnel to an individual not associated with the institution for the conduct of a summer tennis camp was ruled to be engaged in the conduct of an unrelated business.207

The provision of athletic or other activities by an educational institution to outsiders may be a tax-exempt function, inasmuch as the instruction of individuals on the subject of a sport can be an educational activity.208 As illustrations, the IRS held that the following were exempt educational activities: the conduct of a summer hockey camp for youths by a college,209 the conduct of four summer sports camps by a university,210 and the operation of a summer sports camp by a university-affiliated athletic association.211 Similarly, the IRS determined that a college may operate a professional repertory theater on its campus that is open to the public212 and that a college may make its facilities available to outside organizations for the conduct of conferences213—both activities being in furtherance of exempt purposes.

This area of the law intertwines with the exclusion from unrelated income taxation for rent received by tax-exempt organizations.214 For example, a college may lease its facilities to a professional sports team for the conduct of a summer camp and receive nontaxable lease income, as long as the college does not provide food or cleaning services to the team.215 By contrast, where the institution provides services, such as cleaning, food, laundry, security, and grounds maintenance, the exclusion for rent is defeated.216

This dichotomy is reflected in an IRS analysis of a tax-exempt school that used its tennis facilities, operated during the academic year as a related activity, in the summer as a public tennis club operated by employees of the school. The IRS, in ruling that the operation of this club was an unrelated business not sheltered by the exclusion for rental income, observed that if the school had leased the facilities to an unrelated party without the provision of services for a fixed fee, the exclusion would have been available.217 In a comparable ruling, the IRS determined that, when a university that leased its stadium to a professional sports team for several months of the year and provided the utilities, grounds maintenance, and dressing room, linen, and stadium security services, it was engaged in an unrelated business and was not entitled to the rental income exclusion.218

(e) Exploitation Rule

Activities carried on by a tax-exempt organization in the performance of exempt functions may generate goodwill or other intangibles that are capable of being exploited in commercial endeavors. Where an exempt organization exploits this type of intangible in commercial activities, the fact that the resultant income depended in part on the conduct of an exempt function of the organization does not make it gross income from a related business. In these cases, unless the activities contribute importantly to the accomplishment of an exempt purpose, the income that they produce is gross income from the conduct of an unrelated business.219

Thus, the rules with respect to taxation of advertising revenue received by tax-exempt organizations treat advertising as an exploitation of exempt publication activity.220 As another illustration of this exploitation rule, where access to athletic facilities of an educational institution by students is covered by a general student fee, outside use may trigger the exploitation rule; if separate charges for use of the facilities are imposed on students, faculty, and outsiders, any unrelated income is a product of the dual use rule.221

(f) Related Business Activities

A myriad of determinations by the courts and the IRS conclude that activities conducted by tax-exempt organizations are related businesses, including these: operation of a furniture shop by an exempt halfway house;222 sale of computer-based cataloging services to libraries maintained by for-profit organizations;223 conduct of a product certification program as part of an effort to prevent trade abuses in the automobile racing business;224 sale of products to encourage wildlife preservation;225 operation of restaurants and cocktail lounges by social clubs and veterans' organizations for their members;226 operation of a beauty shop and barber shop by a senior citizens' center;227 conduct of an employment program providing training and work experience for the disabled;228 loan organization and servicing activities;229 facilitation of court proceedings by telephone;230 provision of veterinary services by a tax-exempt humane society;231 operation of a health club for individuals reflective of the community;232 sale of computer software by an organization formed to make new scientific technology widely available for the benefit of the public;233 sale of life memberships in a rural lodge used only for religious and educational purposes;234 management of a project to restore historic property;235 operation of golf courses to promote rehabilitation of disadvantaged youths;236 performance of art conservation services for private collectors;237 sale of posters and other promotional items carrying the organization's program message;238 publication and sale by a shipowners' and ship operators' organization of common tariffs;239 operation of a mobile cancer screening program;240 licensing of an educational institution's curriculum to other colleges and universities;241 cleaning up of spills of oil and oil products;242 operation of a birthing center by a church;243 sponsorship of gospel concerts by a broadcast ministry;244 and operation by a charitable organization of a parking garage for the benefit of its member charities.245

Also: provision of services by a community development organization to a community development bank;246 conduct by a public charity of market development and investment programs intended to promote investment in foreign countries;247 operation of a center for regional economic development, and for educational and cultural activities;248 sale of caskets by an exempt cemetery company;249 conduct of national amateur athletic contests;250 lease of the assets of a hospital district to a charitable organization that was to operate the hospital;251 operation by a charitable organization of a mushroom growing and processing facility predominantly to employ poor and drug-addicted individuals;252 provision of credit enhancement services to developers of, and predevelopment and construction lending to projects that result in, affordable housing;253 conduct by a library of a remote access project, fee-based services, research assistance for library users, business information collection, and library management training;254 operation by a public charity of noncommercial television and radio stations;255 sale of cat-related merchandise by an organization that educates the public about the ownership of cats;256 use by a charitable organization of a vessel to provide ferry service for a limited time in the context of an emergency;257 leasing of industrial buildings by a charitable organization to promote development of an economically distressed county;258 renovation of a conference center and redevelopment of commercial rental property;259 carrying out of student loan securitization transactions by a supporting organization for the benefit of the supported organization that undertakes a variety of exempt student loan programs;260 delivery by an exempt business league of an online legal information service to its members;261 the conduct of public outreach events by a charitable organization in cooperation with exempt and nonexempt sponsoring organizations;262 the operation by a union of a pharmacy program for the benefit of its members;263 the promotion of the enjoyment of and involvement in a sports game;264 and the undertaking of stream mitigation activities by charity managing a nature preserve.265

Private letter rulings from the IRS provide additional illustrations of related business activity.266

(g) Unrelated Business Activities

Many determinations by the courts and the IRS conclude that activities conducted by tax-exempt organizations are unrelated businesses, including these: operation of dining facilities for the public by exempt social clubs and veterans' organizations;267 sale of membership lists to commercial companies by educational organizations;268 provision of pet boarding and grooming services to the public by an animal cruelty prevention organization;269 carrying on of commercially sponsored research, where publication of the research is withheld or delayed significantly beyond the time reasonably necessary to establish ownership rights;270 presentation of commercial programs by an exempt broadcasting station;271 operation of a miniature golf course in a commercial manner, by an organization working to provide for the welfare of youths;272 management of health and welfare plans by a business league for a fee;273 sale of heavy-duty appliances to senior citizens by a senior citizens' center;274 and provision of veterinary services for a fee by an animal cruelty prevention society.275

Also: operation of a commuting program by a labor union for its members;276 sale of work uniforms by a union;277 sale of a computer-based information retrieval and message service provided by a for-profit business;278 sale of information about real estate used to prepare market evaluations and house appraisals;279 provision of arbitration, mediation, and other alternative dispute resolution services for the benefit of consumers;280 sale of herbs and herb products by an exempt scientific research organization to private practitioners and the public;281 operation by a low-income housing corporation of a temporary storage business open to the public;282 storage by an agricultural organization of trailers, campers, motor homes, boats, and automobiles;283 use by the public of a golf course maintained by an exempt planned community;284 and sale of life insurance policies by an exempt fraternal beneficiary society to the nonmember widows of deceased insured members within one year following the member's death where the widows can name as a beneficiary someone other than a dependent of a member.285

Private letter rulings from the IRS provide additional illustrations of unrelated business activity.286

Occasionally, a situation will arise where monies are paid to an agent of a tax-exempt organization, who in turn pays the monies over to the organization, with the monies taxable as unrelated business income. This situation occurs, for example, in connection with an exempt religious order, which requires its members to provide services for a component of the supervising church and to turn over their remuneration to the order under a vow of poverty. Under these circumstances, the payments for services are income to the order and not to the member.287 Where the individual is not acting as agent for the order and is performing services (as an employee) of the type ordinarily required by members of the religious order, however, the income is to the individual, and the unrelated income tax is avoided, because the monies are received by the order as charitable contributions.

§ 24.5 CONTEMPORARY APPLICATIONS OF UNRELATED BUSINESS RULES

Myriad activities undertaken by various types of tax-exempt organizations provide contemporary applications of the unrelated business income rules.

(a) Educational Institutions

Tax-exempt colleges, universities, and schools288 have as their principal function the education of their students; consequently, income generated by the conduct of this related activity in the form of tuition, fees, assessments, and food service revenue is not taxable.289 Another major exempt function conducted by these institutions is research; this type of activity is not normally taxed, either because it is inherently an exempt function or because it is sheltered from tax by statute.290 Other exempt functions of these institutions are sports programs,291 operation of bookstores,292 operation of a university press,293 publication of scholarly works by their faculty and students,294 sale of handicraft articles (in the case of an exempt vocational school),295 operation of a health and physical fitness center,296 and operation of a farm (in the case of an exempt agricultural college).297 By contrast, an activity such as the manufacture and sale of automobile tires by an exempt college is almost certain to be an unrelated business, even if students performed minor clerical or bookkeeping functions as part of their educational program.298

Provision by a tax-exempt educational institution of campus housing and related services to its students, such as in dormitories, is a substantially related business.299 It is not clear whether the provision of housing by an exempt educational institution to its faculty members is a related or an unrelated business.300 Otherwise, revenue generated from the renting of rooms by an educational institution to individuals other than its students is unrelated business income; this includes rentals to potential students, family members of potential students, guest speakers, performers, and guests of nonaffiliated nonprofit organizations in the institution's immediate geographic area who are speakers or performers at the institution.301

Educational organizations can engage in activities that are exempt functions in that they facilitate or otherwise support the accomplishment of the institutions' educational purposes and major functions, such as student housing. Thus, a public charity that constructed, owned, and leased a college's student housing project was ruled to be engaged in related business activities (that is, operated to advance education302).303 Likewise, a public charity was held to be engaging in related business activities when it commenced establishment of student housing facilities in college communities, with emphasis on housing for low-income students.304

As to the sports programs of tax-exempt educational institutions, the IRS ruled that an exempt organization that sponsored a postseason all-star college football game for the benefit of a state university did not jeopardize its exempt status because of, nor realize unrelated income from the sale of, television broadcast rights of the games since broadcasting of the games “contributes importantly” to the accomplishment of its exempt purposes;305 that payments received by a state university for the sale of radio and television broadcasting rights to its basketball and football games were not unrelated business income because carrying on the sporting events was substantially related to the university's exempt purposes;306 that income received by an exempt organization that promoted professional automobile racing from the sale of television broadcast rights to the races it sanctioned did not constitute unrelated income because the television coverage effectively popularized automobile racing;307 that income derived from the sale by an exempt organization that sponsored and sanctioned amateur athletics of television rights to broadcast its athletic events was not unrelated income because the television medium was used to disseminate its goals and purposes to the public;308 that an exempt organization promoting interest in a particular sport that sold television rights to championship golf tournaments that it sponsored did not incur unrelated income because the grant of the rights was directly related to its exempt purposes;309 that the income received by an exempt amateur sports organization for the licensing of television broadcasting rights was not unrelated income because the broadcasting of the sports events was substantially related to the organization's exempt purpose of promoting international goodwill;310 and that payments to be received from the sale of radio and television broadcasting rights to an athletic event were not items of unrelated income because the promotion of the event (the organization's exempt purpose) was furthered by the broadcasting of it.311

The IRS issued a ruling holding that the sale of exclusive television and radio broadcasting rights to athletic events to an independent producer by a tax-exempt national governing body for amateur athletics was not unrelated business because the “broadcasting of the organization's sponsored, supervised, and regulated athletic events promotes the various amateur sports, fosters widespread public interest in the benefits of its nationwide amateur athletic program, and encourages public participation,” and, therefore, the sale of the broadcasting rights and the broadcasting of the events was an exempt function.312 The IRS issued a similar ruling with respect to the sale of broadcasting rights to a national radio and television network by an organization created by a regional collegiate athletic conference composed of exempt universities to hold an annual athletic event.313

The IRS asserted that the payment by a business of a sponsorship fee to a college, university, or bowl association in connection with the telecasting or radio broadcasting of an athletic event was unrelated business income because the package of “valuable services” received by the business was not substantially related to exempt purposes and amounted to advertising services.314 This matter was generally resolved by the enactment of legislation concerning the qualified sponsorship payment.315

A tax-exempt educational institution may provide athletic facilities, dormitories, and other components of the campus to persons other than its students, such as for seminars or the training of professional athletes. The income derived from the provision of the facilities in these circumstances is likely to be regarded by the IRS as unrelated business income where the institution is providing collateral services such as meals or maintenance; a mere leasing of facilities would likely generate passive rental income excluded from taxation.316 The provision of dormitory space may be an activity that is substantially related to an exempt purpose, however, as the IRS ruled in an instance of rental of dormitory rooms primarily to individuals under age 25 by an exempt organization whose purpose was to provide for the welfare of young people.317

(b) Health Care Organizations

Hospitals and other health care providers318 have as their principal business the promotion of health; income generated by this related activity in the form of revenue from patients (whether by means of Medicare, Medicaid, insurance, or private pay) is not taxable.319 Other organizations operating in the health care context have varieties of related businesses.

(i) Various Related Businesses.    Tax-exempt hospitals operate many businesses that are necessary to their exempt function. Thus, an exempt hospital may operate a gift shop, which is patronized by patients, visitors making purchases for patients, and its employees, without incurring the unrelated business income tax.320 The IRS observed: “By providing a facility for the purchase of merchandise and services to improve the physical comfort and mental well-being of its patients, the hospital is carrying on an activity that encourages their recovery and therefore contributes importantly to its exempt purposes.”321 The same rationale is extended to the hospital's operation of a cafeteria and coffee shop primarily for its employees and medical staff,322 its operation of a parking lot for its patients and visitors,323 and its operation of a guest accommodation facility.324 Other related businesses conducted by exempt hospitals include the sale of hearing aids as an integral part of the hospital's provision of various rehabilitation services,325 providing physicians and facilities to read and diagnose electrocardiogram tests,326 providing staffing services to hospitals and nursing homes,327 and operation of outpatient clinics.328

The convenience doctrine—applicable with respect to businesses that are conducted for the benefit of patients—is of considerable import in the health care setting.329 The IRS defined the term patient of a health care provider.330

A hospital may be able to develop real estate by constructing condominium residences to be used as short-term living quarters by its patients, as a related business.331 The provision of ancillary health care services by charitable health care providers by means of a health maintenance organization (an exempt social welfare entity),332 with income in the form of capitated payments for the services of employee-physicians and physicians who are independent contractors, was ruled to be a related business.333

(ii) Sales of Pharmaceuticals.    The sale of pharmaceutical supplies by a tax-exempt hospital to private patients of physicians who have offices in a medical building owned by the hospital is considered by the IRS to constitute the conduct of an unrelated business.334 The IRS also outlined the circumstances in which an exempt hospital derives unrelated business income from the sale of pharmaceutical supplies to the general public.335 By contrast, the sale of pharmaceutical supplies by a hospital pharmacy to its patients is not the conduct of an unrelated trade or business.

The case law on this point is uneven. A federal court of appeals concluded that the sale of pharmaceuticals by an exempt hospital to the public was an unrelated business, in part because of the competition with commercial pharmacies.336 By contrast, another appellate court held that sales of this nature were not unrelated business, because the activity attracted and held physicians in a community that previously lacked medical services.337

The IRS ruled that the operation by a public charity of a national Internet-based specialty pharmacy that sells prescription pharmaceuticals, durable medical equipment, and nonprescription vitamins and other supplements, all pertaining to a disease, is a substantially related business.338

(iii) Testing Services.    It is the view of the IRS that a tax-exempt hospital's performance of diagnostic laboratory testing, otherwise available in the community, on specimens from private office patients of the hospital's staff physicians generally constitutes an unrelated business.339

Nonetheless, the IRS noted that there may exist “unique circumstances” that cause the testing to be related activities, such as emergency laboratory diagnosis of blood samples from nonpatient drug overdose or poisoning victims in order to identify specific toxic agents, where referral of these specimens to other locations would be detrimental to the health of the victims, or in situations where other laboratories are not available within a reasonable distance from the area served by the hospital or are clearly unable or inadequate to conduct the needed tests.340 Thus, the IRS ruled that laboratory testing services provided by an exempt university's dental school were related activities because a unique type of diagnostic dental service and testing was provided; there were no commercial laboratories that provided a comparable service.341 Likewise, the performance by an exempt hospital of laboratory testing services with respect to patients of private-practice physicians was held to be the conduct of a related business, inasmuch as the testing took place in the hospital's rural area where alternative testing services were not available.342

A court held that income received by a tax-exempt teaching and research hospital for the performance of pathological diagnostic tests on samples submitted by physicians associated with the hospital was not unrelated business taxable income.343 The court found that the performance and interpretation of these outside pathology tests by the hospital's pathology department were substantially related to the performance by the hospital of its exempt functions because the tests contributed importantly to the teaching functions of the hospital. Further, the court concluded that the testing was a related activity because it increased the doctors' confidence in the quality of the work performed by the pathology department and it was convenient in the event of surgery, in that the pathologist who interpreted the test could interpret the biopsy.344

From time to time, the IRS rules that analysis and testing activities conducted by hospitals and other health care entities in laboratories are the conduct of exempt functions.345

(iv) Fitness Centers.    Fitness centers operated as programs of tax-exempt hospitals generally are related businesses. In this setting, the IRS looks to the scope of the group of individuals being served and the center's fee structure. If the fees for use of a fitness center are sufficiently high so as to limit use of the center's facilities to a narrow segment of the community, the center's operation will be a nonexempt one—an unrelated business in the nature of a commercial health club.346 By contrast, where the fitness center provides a benefit for the general community served by the hospital (which usually is the case), operation of the center is an exempt function—a related business. Thus, in one instance, the IRS concluded that a fitness center was an exempt function because its “operations promote health in a manner which is collateral to the providing of recreational facilities which advances the well-being and happiness of the community in general.”347 Similarly, a fitness center was held to be exempt inasmuch as it advanced other programs of the health care organization involved (including an occupational and physical therapy program), its facilities and programs were specially designed for the needs of the handicapped and the treatment plans of patients in other programs, its fee structure was designed to make it available to the public (its rates were comparable to those charged by other similar local fitness centers), and it offered a range of programs focusing on wellness.348

Likewise, a freestanding state-of-the-art cardiovascular rehabilitation and heart disease prevention center, which included a fitness facility, was found to be a related activity of an exempt hospital, with the IRS emphasizing a nutrition program and a scholarship plan for those who could not afford the programs and services of the center.349 In another instance, a full-service, state-of-the-art preventive health care and rehabilitation facility, with community education programs and a pricing policy suitable for its community, was ruled to be a charitable and educational undertaking.350 Indeed, the operation of an “integrated medical fitness facility,” which included cardiovascular and strength training areas, an indoor multipurpose gymnasium, a walking track, three swimming pools, a sauna, steam rooms, four group exercise studios, a youth fitness area, locker rooms, and a healing garden, was ruled to be an exempt hospital's related business.351

(v) Physical Rehabilitation Programs.    Organizations that maintain physical rehabilitation programs often provide housing and other services that are available commercially. Yet the IRS ruled that an organization that provided specially designed housing to physically handicapped individuals at the lowest feasible cost and maintained in residence those tenants who subsequently became unable to pay the monthly fees was a tax-exempt charitable entity.352 The IRS similarly ruled that the rental to individuals under age 25 and low-income individuals of all ages of dormitory rooms and similar residential accommodations was a related business.353 The IRS likewise ruled that a halfway house, organized to provide room, board, therapy, and counseling for individuals discharged from alcoholic treatment centers, was an exempt charitable organization; its operation of a furniture shop to provide full-time employment centers for its residents was considered a related business.354 Also, the IRS ruled that an organization that provided a residence facility and therapeutic group living program for individuals recently released from a mental institution was an exempt charitable organization.355 An organization with the purpose of providing rehabilitative and prevocational counseling to the handicapped and developmentally disabled received a ruling that its residential and day-care facilities were related activities.356 Another entity, a charitable organization that maintained nursing homes and ancillary health facilities, was ruled to be engaged in the following related businesses: programs offering physical therapy, occupational therapy, speech therapy, injury prevention, pediatric services, and adult care, as well as the provision of day-care services for its employees.357

Lifestyle rehabilitation programs can also present this dichotomy. For example, the IRS ruled that the operation of a miniature golf course in a commercial manner by a tax-exempt organization, the purpose of which was to provide for the welfare of young people, constituted an unrelated trade or business.358 The IRS also ruled, however, that an exempt organization, formed to improve the lives of abused and otherwise disadvantaged youths by means of the sport and business of golf, did not conduct an unrelated activity in operation of a golf course, because the opportunity to socialize and master skills through the playing of the game was “essential to the building of self-esteem and the ultimate rehabilitation of the young people” in the organization's programs.359

(vi) Administrative Services.    The IRS reviewed the operations of a tax-exempt charitable organization that contracts with employer groups (commercial and governmental) to provide comprehensive, coordinated health care services for enrollees in a variety of prepaid health care plans operating in several states through a network of subordinate exempt and nonexempt organizations. The organization is establishing an administrative services only program primarily for large, self-insured employers, which will contract with a for-profit subsidiary to receive certain administrative services, including claims adjudication, utilization management, disease management, quality assurance, eligibility and enrollment, and access to the organization's integrated health care delivery system. The exempt organization will also provide administrative services. The IRS ruled that these administrative services will be provided as “necessary and integral parts” of the organization's overall arrangements with employer groups, and thus will be substantially related to the organization's exempt purposes.360

(vii) Other Health Care Activities.    In other instances, the IRS ruled that the rental of pagers to staff physicians by a hospital is not an unrelated business;361 the sale by a hospital of silver recovered from x-ray film is not an unrelated activity;362 and the leasing of space and the furnishing of services to practitioners is not an unrelated activity by the lessors.363 Still other related businesses in the health care setting are: operation of mobile cancer screening units;364 sales and rentals of durable medical equipment to patients of a health care organization;365 the provision by an exempt hospital of services such as ultrasound and general radiology, outpatient dialysis, acute dialysis, critical life support, home health, occupational health, electrocardiogram computer, wellness and prevention, employee physicals, and storage of medical and administrative records;366 the operation of home care services;367 the operation of an adult foster care home;368 the operation of nursing homes by an exempt health care organization;369 the operation of physical, occupational, and speech therapy, injury prevention, pediatric services, and adult day-care programs;370 the receipt of income from Medicare, Medicaid, or private insurance programs for the operation of intermediate care facilities;371 the provision by an exempt health care entity of temporary nurses to a related exempt organization;372 the sale of medical diagnostic literature and equipment;373 the transfer to and operation of blood-related clinical service programs by a charitable organization;374 and the operation of an assisted living facility.375

The provision of services by and among organizations within a hospital system, such as the leasing of property and the sale of services, generally will not give rise to unrelated business taxable income.376 Designation of a health care provider as the preferred provider of services for patients of another charitable organization and its statewide affiliates is not the creation of an unrelated business.377 The operation of a call center by an exempt ambulance service provider was ruled to be a related business.378

(c) Museums

Tax-exempt museums operate related businesses when they maintain collections and make them accessible to the general public; admissions fees and the like are income from related business. Some museum business operations are nontaxable by reason of the lines of law referenced previously, pertaining to parking lots, snack bars, and the like. The operation of a dining room, cafeteria, and/or snack bar by an exempt museum for use by its staff, employees, and members of the public usually is a related activity.379 Food service operations of this nature are considered related businesses when they are merely “convenient eating places” for visitors and employees, as opposed to endeavors “designed to serve as a public restaurant.”380

The most difficult issues in the unrelated trade or business context presented by museum operations relate to sales to the public. Where, for example, a tax-exempt museum sells to the public greeting cards that display printed reproductions of selected works from the museum's collection and from other art collections, the sales activity is substantially related to the museum's exempt purpose.381 The rationale for this conclusion is that (1) the sale of the cards “contributes importantly to the achievement of the museum's exempt educational purposes by stimulating and enhancing public awareness, interest, and appreciation of art,” and (2) a “broader segment of the public may be encouraged to visit the museum itself to share in its educational functions and programs as a result of seeing the cards.”382

The fragmentation rule383 is applied to segment the retailing activities of tax-exempt museums.384 Where an item sold by an exempt museum is “low-cost”385 and bears the museum's logo, the sales activity is likely to be considered a related business. As the prices of items increase, so too does the likelihood that the IRS will find the sales activity to be substantially unrelated to the museum's exempt purposes (with the possible exception of clothing bearing reference to the museum).

A difficult issue in this context is the distinction drawn by the IRS between museum reproductions and adaptations. Generally, the sales of reproductions of items in the museum's collection will be considered related activity. The relatedness of sales of adaptations, which are items that incorporate or reflect original art but differ significantly from the original work, may be more difficult to ascertain (unless the item encourages the public to visit the museum).

Application of the fragmentation rule may depend on whether the primary purpose of an article sold is utilitarian. The position of the IRS's lawyers is that if the “primary purpose of the article is utilitarian and the utilitarian aspects are the predominant reasons for the production and sale of the article, it should not be considered related.” Conversely, if the “utilitarian or ornamental aspects are merely incidental to the article's relation to an exempt purpose, then the article should be considered related.” Under this standard, sales of “items of a souvenir, trivial, or convenience nature” are unrelated business.386 Museum sales of original art or craft may be unrelated business, in that the sales activity is inconsistent with the purpose of exhibiting art for the benefit of the public.387

In another of these instances, a tax-exempt museum, which sponsored programs for children, maintained a shop; the IRS found that the sale of certain tots' and children's items constituted an unrelated business. Nonetheless, items that were reproductions or adaptations of articles displayed in the collections and exhibits were held salable in related business. The IRS reiterated its general view that, where the primary purpose behind the production and sale of an item is utilitarian, ornamental, and/or souvenir in nature, or only generally educational, the matter entails unrelated business activity.388

The IRS ruled that a tax-exempt museum may operate an art conservation laboratory and perform conservation work for other institutions and collectors for a fee without incurring unrelated business income.389 Likewise, the agency ruled that a museum store may sell items in furtherance of the exempt museum's exempt purpose, other than those that have utilitarian purposes.390 The IRS ruled that the sale of merchandise by an exempt museum, in its gift shop, contributed importantly to its exempt purpose and thus that the resulting income was not unrelated business income; the items sold included books and documentary videos.391

(d) Social Welfare Organizations

The few IRS public and private letter rulings and court opinions that apply the unrelated business rules to tax-exempt social welfare organizations conclude that related activities include the conduct of weekly dances by a volunteer fire company,392 the tax collection activities by a social welfare organization on behalf of its member municipalities,393 the provision of group insurance and workers' compensation self-insurance for member counties by a social welfare entity,394 and the provision of workers' compensation insurance to county government employees by a social welfare organization.395

The weekly operation of a bingo game by an exempt social welfare organization was found to be an unrelated business.396

(e) Business Leagues

A tax-exempt association (or, technically, an exempt business league397) is subject to the unrelated income rules. The basic related business function of an exempt association is the provision of services to its members in exchange for dues; thus, this type of dues income is related revenue.

(i) Services to Members.    The IRS ruled that a variety of services performed by tax-exempt associations for their members are unrelated businesses.398 Illustrations of this approach include the sale of equipment by a tax-exempt association to its members;399 the management of health and welfare plans for a fee by an exempt business league;400 the provision of insurance for the members of an exempt association;401 the operation of an executive referral service;402 the publication of ordinary commercial advertising for products and services used by the legal profession in an exempt bar association's journal;403 the conduct of a language translation service by an exempt trade association that promoted international trade relations;404 the publication and sale, by an association of credit unions to its members, of a consumer-oriented magazine designed as a promotional device for distribution to the members' depositors;405 the sale of members' horses by a horsebreeders' association;406 the operation of a lawyer referral service by a bar association;407 the provision of mediation and arbitration services by an exempt business league;408 the advertising and administrative services provided by an exempt business league with respect to a for-profit discount purchasing service;409 the operation by an exempt association of members in the trucking industry of an alcohol and drug testing program for members and nonmembers;410 the provision of lobbying services by a business league for the benefit of its member health care providers;411 and the sale of various items to the association's membership.412

By contrast, the IRS ruled that the sale of television time to governmental and nonprofit organizations at a discount by an exempt association was a related business.413

The sale of standard legal forms by a bar association to its members was ruled by the IRS to be an unrelated business because the activity did not contribute importantly to the accomplishment of the association's exempt purpose.414 A court held, however, that the sale of standard real estate legal forms to lawyers and law students by an exempt bar association was an exempt function because it promoted the common business interests of the legal profession and improved the relationships among the bench, bar, and public.415 Similarly, a court decided that the sale of preprinted lease forms and landlord's manuals by an exempt association of apartment owners and managers was a related activity.416

(ii) Insurance Programs.    Where a tax-exempt association endorses, sponsors, or manages, for compensation, an insurance program for the benefit of its members, the undertaking is almost certain to be regarded as an unrelated business, pursuant to the IRS's position417 and court decisions.418 At the outset of development of the law in this area, it was held that mere sponsorship by an exempt association of an insurance program was a sufficiently passive involvement that did not rise to the level of a business,419 but that rationale could not be sustained.420 The IRS initially permitted exempt associations to escape taxation of income derived from insurance programs by structuring the payments as royalties,421 but then reversed that position.422 Should the provision of insurance be an association's sole or principal activity, it cannot be tax-exempt.423

One approach to avoidance of unrelated business income taxation in this context may be to have the insurance program conducted by a separate entity, such as a trust or corporation, albeit controlled by the parent tax-exempt association. This approach requires care that the separate entity is in fact a true legal entity, with its own governing instruments, governing board, and separate tax return filing obligation.424 If it is a mere trusteed bank account or the like of the association, the IRS will regard the program as an integral part of the association itself.425 If it is an authentic separate legal entity, any tax liability would be confined to that imposed on the net income of the entity, which presumably would have no basis for securing tax exemption.426 If the entity transfers funds to the parent association, however, the funds may be taxable to the association as unrelated business income.427 Likewise, the funds may be taxable to the association if the separate entity is regarded as an agent of the association.428

A court recognized that the acquisition and provision of insurance can be an exempt function of a tax-exempt business league.429 In this instance, the organization's purposes included counseling governmental agencies with regard to insurance programs, accepting and servicing insurance written by the agencies, and otherwise acting as an insurance broker for the governmental agencies. In so holding, the court placed some reliance on an IRS ruling that the provision for equitable distribution of high-risk insurance policies among member insurance companies is an exempt undertaking.430

Separate consideration must be given the insurance programs of tax-exempt fraternal beneficiary societies,431 as their exempt purpose is to provide for the payment of qualifying benefits to their members and their dependents.432 The IRS recognized that these benefits are in the nature of insurance, in holding that a society may not, as an exercise of an exempt function, provide additional insurance for terminated members.433

(iii) Associate Member Dues.    Dues derived from associate (or affiliate or patron) members may be taxable as unrelated business income.434 In some instances, these dues will be taxable on the ground that these members are paying for a specific service, such as insurance coverage.435 In other instances, these dues will be cast as access fees and be taxable because they were paid to gain access to an association's regular members for marketing and sales purposes.436

The IRS stated that, in the case of tax-exempt labor, agricultural, and horticultural organizations,437 dues payments from associate members will not be regarded as unrelated business income unless, for the relevant period, the membership category was formed or availed of for the principal purpose of producing unrelated income.438 This aspect of the law was subsequently altered by statute, however, in that certain dues payments to exempt agricultural or horticultural organizations are exempt from unrelated business income taxation.439 Nonetheless, this IRS position continues to be its view with respect to labor organizations (and to agricultural and horticultural entities that do not qualify for the exception); indeed, the IRS indicated that it will follow this approach with respect to associations generally.440

(iv) Other Association Business Activities.    It is the position of the IRS that a tax-exempt business league can engage in charitable activities without incurring an unrelated income tax even though the activities are technically unrelated to the business league's purposes.441

However, the position of the IRS is that the operation of an employment service by a tax-exempt association is an unrelated activity.442 This approach embraces registry programs443 but not job training programs.444 The IRS also ruled that the operation by an exempt business league of a recycling facility is an unrelated business.445

A federal court of appeals applied three factors in resolving the issue of whether an activity is substantially related to an association's exempt purposes: (1) whether the fees charged are directly proportionate to the benefits received, (2) whether participation is limited to members and thus is of no benefit to those in the industry who are nonmembers, and (3) whether the service provided is one commonly furnished by for-profit entities.446 In subsequent application of these criteria, the court found that an association's administration of vacation pay and guaranteed annual income accounts for its members under a collective bargaining agreement was unrelated to its exempt negotiation and arbitration activities, because each member benefited in proportion to its participation in the activity, only the association's members were eligible to participate in the service, and the functions could be performed by for-profit entities.447

Other instances of related activities by tax-exempt associations are the sponsorship of championship tournaments by an association operated to promote a sport;448 the conduct of research and counseling activities to promote business in foreign countries;449 the operation of a medical malpractice peer review program by an exempt medical society;450 the activities of an association as a “certified frequency coordinator” (as designated by the federal government) for its industry;451 the development and operation by a business league of a tracking system for alimony and support payments;452 and administration of a program to control and assign a form of messaging technology, along with other activities, including clearinghouse services, maintenance of a database, and functions amounting to a centralized registry.453

The certification of the accuracy and authenticity of export documents by a tax-exempt chamber of commerce,454 for the purpose of providing an independent verification of the origin of exported goods, was ruled to be a related business because the activity “stimulates international commerce by facilitating the export of goods and, thus, promotes and stimulates business conditions in the community generally.”455

(f) Labor and Agricultural Organizations

One of the principal issues in the unrelated income context for tax-exempt labor unions456 is the taxation of revenue (dues) derived from associate members (sometimes termed limited benefit members) who joined the organization solely to be able to participate in the organization's health insurance plans. The evolving view is that this dues revenue is taxable.457 When this issue was initially litigated, the government lost, basically on the ground that the courts lacked the authority to define the bona fide membership of exempt labor unions.458 The prevailing view, however, is that the same rules that apply with respect to associations459 apply in the case of labor organizations.

In other applications of the unrelated income rules to tax-exempt labor organizations, the IRS found to be taxable the income derived by an exempt labor organization from the operation of semiweekly bingo games460 and from the performance of accounting and tax services for some of its members.461

Tax-exempt agricultural organizations are likewise subject to the tax on unrelated business income. As an illustration, the IRS ruled that the following is taxable: income received by an exempt agricultural organization from the sale of supplies and equipment to members,462 commissions from the sale of members' cattle,463 income from the sale of supplies to seedsmen,464 and income from the operation of club facilities for its members and their guests.465

(g) Credit Unions

In the context of the ongoing battle between commercial financial institutions and tax-exempt credit unions over the appropriate scope of services of the latter,466 the IRS ruled that various insurance products and other financial services provided by exempt credit unions to the public constitute unrelated businesses.467 Nonetheless, the government's position has been rejected by a court on two occasions.468 However, the IRS remained, for a while, wedded to its position in this regard.469

Subsequently, however, the IRS revised its position.470 Pursuant to the new policy, income from the following activities is being treated by the IRS as state credit unions' related business income: sale of checks, fees from check printing companies, debit and credit card programs' interchange fees, interest from credit card loans, and sale of collateral protection insurance. Nor will income from sales of the following products to members produce unrelated business income: credit life and credit disability insurance, and gap automobile insurance. Income from sales of these products to nonmembers, however, will be treated as unrelated income.

Income from the marketing of the following insurance products is considered by the IRS to be unrelated business income: automobile warranties, dental insurance, cancer insurance, accidental death and dismemberment insurance, life insurance, and health insurance. Also, ATM per-transaction fees from nonmembers are regarded as unrelated income. Royalty arrangements, however, may entail nontaxable income.

(h) Advertising

Generally, the net income derived by a tax-exempt organization from the sale of advertising is taxable as unrelated business income.471

(i) Concept of Advertising.    Despite the extensive body of regulatory and case law in this area concerning when and how advertising revenue may be taxed, there is little law as to what constitutes advertising. In one instance, a court considered the publication of “business listings,” consisting of “slogans, logos, trademarks, and other information which is similar, if not identical in content, composition and message to the listings found in other professional journals, newspapers, and the ‘yellow pages' of telephone directories,” and found them to qualify as advertising.472 The IRS ruled that the sale by an exempt organization of periodical and banner advertising on its website constituted an unrelated business.473

(ii) General Rules.    Examples of application of these rules include taxation of the income of a tax-exempt organization derived from the sale of conventional advertising in its monthly journal,474 in an annual yearbook,475 and in concert programs.476 Advertising income may not be taxable, however, if the economic activity is not regularly carried on477 or if the volunteer exception is available.478

Under the rules defining a trade or business,479 income from the sale of advertising in periodicals of tax-exempt organizations (even where the periodicals are related to the exempt purpose of the organization) and other types of communications generally constitutes unrelated business income, taxable to the extent that it exceeds the expenses directly related to the advertising. If, however, the editorial aspect of the periodical is carried on at a loss, the editorial loss may be offset against the advertising income from the periodical. Thus, there will be no taxable unrelated trade or business income because of advertising where the periodical as a whole is published at a loss. This rule embodies a preexisting regulation that was promulgated in an effort to carve out (and tax) income from advertising and other activities in competition with taxpaying businesses, even though the advertising may appear in a periodical related to the educational or other exempt purpose of the organization.480

Income attributable to a periodical of a tax-exempt organization basically is regarded as circulation income or (if any) gross advertising income.481 Circulation income is the income attributable to the production, distribution, or circulation of a periodical (other than gross advertising income), including amounts realized from the sale of the readership content of the periodical. Gross advertising income is the amount derived from the unrelated advertising activities of an exempt organization periodical.482

Likewise, the costs attributable to a tax-exempt organization periodical are characterized as readership costs and direct advertising costs.483 A reasonable allocation may be made between cost items attributable to an exempt organization periodical and to its other activities (such as salaries, occupancy costs, and depreciation). Readership costs are, therefore, the cost items directly connected with the production and distribution of the readership content of the periodical, other than the items properly allocable to direct advertising costs. Direct advertising costs include items that are directly connected with the sale and publication of advertising (such as agency commissions and other selling costs, artwork, and copy preparation), the portion of mechanical and distribution costs attributable to advertising lineage, and other elements of readership costs properly allocable to an advertising activity.

As noted, a tax-exempt organization (assuming it is subject to the unrelated business income rules) is not taxable on its advertising income where its direct advertising costs equal such (gross) income. Even if gross advertising income exceeds direct advertising costs, costs attributable to the readership content of the periodical qualify as costs deductible in computing (unrelated) income from the advertising activity, to the extent that the costs exceed the income attributable to the readership content.484 If the circulation income of the periodical exceeds its readership costs, any unrelated business taxable income attributable to the periodical is the excess of gross advertising income over direct advertising costs.

Another set of rules requires allocation of membership dues to circulation income where the right to receive a periodical is associated with membership status in the tax-exempt organization for which dues, fees, or other charges are received.485 Three ways are used to determine the portion of membership dues that constitutes a part of circulation income (allocable membership receipts).486

A court held that this right to receive a tax-exempt membership organization's periodical must be a legal right.487 The court found that an organization's members had a right to receive a magazine, based on language in the organization's bylaws and standing rules, the lengthy production schedule, the contracts with advertisers, language in the postal regulations, and provisions in its affiliates' enrollment forms.

These rules become more intricate where a tax-exempt organization publishes more than one periodical for the production of income. (A periodical is published for the production of income if the organization generally receives gross advertising income from the periodical equal to at least 25 percent of its readership costs and the periodical activity is engaged in for profit.) In this case, the organization may treat the gross income from all (but not just some) of the periodicals and the deductible items directly connected with the periodicals on a consolidated basis in determining the amount of unrelated business taxable income derived from the sale of advertising.488

It is the position of the IRS, as supported by the U.S. Tax Court, that the specific rules concerning the computation of net unrelated income derived from advertising are inapplicable in a case where the “issue of whether the…[organization's] publication of the readership content of the magazines is an exempt activity has not been decided, stipulated to, or presented for decision” and where the IRS “has not sought to apply such regulations, maintaining that they cannot be applied due to the…[organization's] failure to produce credible evidence of its advertising and publishing expenses.”489

(iii) Concept of Related Advertising.    It is possible for advertising to be a related business. In the principal case on the point, a tax-exempt medical organization was found to be engaging in an unrelated business by selling advertising in its scholarly journal, with the trial court rejecting the argument that the primary purpose of the advertising was educational.490 This court, however, set forth standards as to when journal advertising might be an exempt function, such as advertising that comprehensively surveys a particular field or otherwise makes a systematic presentation on an appropriate subject. On appeal, it was held that the content of the advertising was substantially related to the organization's exempt purpose, in that the advertisements were confined to those directly relevant to the practice of medicine, only appeared in groups, were presented by subject matter, and were indexed by advertisers.491

This case moved to the Supreme Court, which concluded that the standard is whether the conduct of the tax-exempt organization in selling and publishing advertising is demonstrative of a related function, rather than a determination as to whether the advertising is inherently educational.492 The test, wrote the Court, is whether the exempt organization uses the advertising to “provide its readers a comprehensive or systematic presentation of any aspect of the goods or services publicized”; as the Court stated the matter, an exempt organization can “control its publication of advertisements in such a way as to reflect an intention to contribute importantly to its…[exempt] functions.”493 This can be done, said the Court, by “coordinating the content of the advertisements with the editorial content of the issue, or by publishing only advertisements reflecting new developments.”494

The IRS ruled that a tax-exempt business league that sold a membership directory only to its members was not engaged in an unrelated business, inasmuch as the directory contributed importantly to the achievement of the organization's exempt purposes by facilitating communication among its members and encouraging the exchange of ideas and expertise.495 In another case, a court held that an exempt organization's advertising, although the subject matter of some of it was related to exempt purposes, was unrelated business because the primary purpose of the advertising was the raising of revenue and thus commercial.496 The IRS ruled that proceeds from the sale of advertising in the program published in promotion of a postseason all-star college football game were not unrelated income.497

(i) Fundraising

Fundraising practices of charitable organizations and the unrelated business rules have long had a precarious relationship. For this purpose, the term fundraising means the solicitation of contributions, grants, and other forms of financial support, usually by charitable organizations.498 Fundraising activities are almost always distinct from program activities, and can be businesses.499

(i) Fundraising as Unrelated Business.    The type of fundraising undertaking that is most likely to be considered a business is the special event. These events include functions such as auctions, dinners, sports tournaments, dances, theater events, fairs, car washes, and bake sales.500 Sometimes a court applies the statutory definition of the term business501 in concluding that the event is an unrelated business; on other occasions, a court will utilize other criteria—such as competition or commerciality—to find that the event is or is not an unrelated business.502

An early example of a fundraising event cast as an unrelated business was the conduct, three evenings each week, of bingo games and related concessions by a religious organization.503 Subsequently, courts ruled that the conduct of lotteries by a charitable organization was an unrelated business;504 that the offering of insurance, travel, and discount plans was not an exempt function;505 that a real estate purchase-and-sale program was an unrelated business;506 and that the distribution by a veterans' organization of greeting cards to its members was an unrelated business.507 The Supreme Court held that income received by a charitable organization, as the result of assignments to it of dividends paid in connection with insurance coverage purchased by members of a related association at group rates, was taxable as unrelated business income.508

The IRS ruled that a fundraising event conducted by a tax-exempt alumni association, held every weekend for the benefit of a public college, is an unrelated business.509 The IRS rejected the association's contentions that the event is a substantially related activity because of the potential for student recruitment, generating donors, and endearing the college's alumni to that institution.510

(ii) Affinity Card Programs.    A tax-exempt organization may be paid a portion of the revenue derived from the marketing of credit and debit cards to its members or other supports. With the IRS of the view that affinity card revenue cannot be considered exempt royalty income,511 the matter was taken to the U.S. Tax Court, which held that this type of revenue can be structured as a royalty.512 An appeal resulted in a revised definition of the term royalty;513 on remand, the Tax Court again concluded that the organization's affinity card revenue was excludable as royalty income.514

(iii) Sales of Mailing Lists.    The IRS held that the regular sales of membership mailing lists by a tax-exempt educational organization to colleges and business firms for the production of income was an unrelated business.515 By contrast, the IRS ruled that the exchange of mailing lists by an exempt organization with similar exempt organizations does not give rise to unrelated business income (namely, barter income of an amount equal to the value of the lists received).516 Nonetheless, where an exempt organization exchanges mailing lists so as to produce income, it is the position of the IRS that the transaction is economically the same as a rental and thus is an unrelated business.517

(iv) Application of Exceptions.    Thus, many fundraising endeavors of tax-exempt organizations are businesses that are regularly carried on and are not related practices. Yet, they often escape taxation because of one or more exceptions.

The exception that is most frequently utilized to shelter fundraising activities from taxation is the one for business activities that are not regularly carried on.518 The typical special event, for example, is usually not regularly carried on,519 although on occasion the inclusion of preparatory time will convert the activity into a taxable unrelated business.520 It is for this reason that many special-event fundraising activities, such as dances, auctions, tournaments, car washes, and bake sales do not give rise to unrelated business income.521

The IRS ruled, for example, that the net proceeds resulting from the annual conduct by a charitable organization of a charity ball and a golf tournament were not taxable because the events were not regularly carried on.522 In one case, a court concluded that the annual fundraising activity of a tax-exempt charitable organization, consisting of the presentation and sponsoring of a professional vaudeville show, conducted one weekend per year, was a business that was not regularly carried on.523

Conventional fundraising—the solicitation and collection of gifts and grants—however, is usually regularly carried on, yet there have not been any assertions that these activities are taxable, even though they may be businesses and are not related to exempt purposes.

Other exceptions may be available in the fundraising setting. For example, a business, albeit regularly carried on, in which substantially all of the work is performed for the organization by volunteers is not taxable.524 The same is the case for the sale of merchandise substantially all of which has been received by the organization as gifts.525 Activities carried on primarily for the convenience of the organization's members, students, patients, officers, or employees are not taxable.526 The receipts from certain gambling activities (bingo games) are exempted from unrelated business income taxation.527

(v) Tax Planning Consulting.    It is common for charitable organizations that engage in fundraising efforts to provide financial and tax planning information to prospective donors. This may entail modest amounts of information, such as direction as to valuation of property or the extent of the charitable deduction. In other settings, by contrast, the financial and tax information can be substantial and complex. This is particularly the case with respect to planned giving, where charities are directly involved in charitable gift planning and preparation of documents, such as charitable remainder trusts, other trust arrangements, and wills.

Three court opinions support the notion that undue tax planning consulting can amount to a private benefit imperiling charitable organizations' tax-exempt status.528

In the first of these cases, a court held that an organization could not qualify for tax exemption as a charitable entity because its tax planning services for wealthy individuals were private benefit, in that this activity, “albeit an exempt purpose furthering…fundraising efforts, has a nonexempt purpose of offering advice to individuals on tax matters that reduces an individual's personal and estate tax liabilities.”529 In the second case, the court held that a religious organization could not be exempt because it engaged in the substantial nonexempt activity of counseling individuals on the purported tax benefits of becoming ministers.530 This court thereafter held that an organization whose membership was “religious missions” was not entitled to exempt status because it engaged in the substantial nonexempt activity of providing financial and tax advice.531

(j) Travel Tour Activities

Whether travel tour activities conducted by an exempt organization are substantially related to an exempt purpose is determined by an analysis of all of the relevant facts and circumstances, including how a travel tour is developed, promoted, and operated.532

This matter of travel opportunities as unrelated business started in the higher education context, in connection with tours offered by colleges, universities, and alumni and alumnae associations. In an unpublished technical advice memorandum issued in 1977, the IRS ruled that an international travel tour program conducted by an alumni association was an unrelated business; the agency cited the absence of any “formal educational program” and the lack of any plan for “contacting and meeting with alumni in the countries visited.”533 Tours that feature organized study, lectures, reports, library access, and reading lists may be considered educational in nature.534 Tours that are “not significantly different from commercially sponsored” tours are usually unrelated businesses, however, as are extension (or add-on) tours.535

The balance of the law, as stated in regulations, on this point must be extracted from examples. An absence of “scheduled instruction or curriculum related to the destination being visited”536 can lead to a finding of an unrelated business. Thus, for example, it is not a related business for a tax-exempt university alumni association to operate a tour program for its members and guests, where a faculty member is a guest on the tour and participants are encouraged to continue their “lifelong learning” by joining a tour.537 Conversely, a tour conducted by teachers and directed to students enrolled in degree programs at educational institutions can be a related business, particularly where five or six hours per day are devoted to organized study, preparation of reports, lectures, instruction, and recitation by the students, and where a library of material is available, examinations are given at the end of the tour, and academic credit is offered for participation in the tour.538

A tax-exempt membership organization can exist to foster cultural unity and educate Americans about their country of origin. Tours of this organization that are designed to “immerse participants in [the country's] history, culture and language” may be related businesses, particularly where “[s]ubstantially all of the daily itinerary” is devoted to instruction and visits to places of historical significance. If the trips, however, consist of optional tours and destinations of principally recreational interest and lack instruction or curriculum, they will likely be unrelated businesses.539

A tour where the participants assist in data collection to facilitate scientific research can qualify as a related business.540 An archaeological expedition with a significant educational component can constitute a related business.541 A tour enabling participants to attend plays and concerts will be an unrelated business, where the emphasis is on social and recreational activities rather than a “coordinated educational program.”542

Advocacy travel can qualify as related business. For example, travel tours for a tax-exempt organization's members to Washington, D.C., where the participants spend substantially all of their time over several days attending meetings with legislators and government officials, and receiving briefings on policy developments related to the issue that is the organization's focus, are related businesses.543 This is the case even though the participants have some time in the evenings to engage in social and recreational activities.

(k) Provision of Services

In general, net income from the provision of services by a tax-exempt organization to another organization, including another exempt organization, is unrelated business income.544 This is because it is not automatically an exempt function for one exempt organization to provide services to another, even where both organizations have the same category of exempt status. For example, the IRS ruled that the provision of administrative services by an exempt association to an exempt voluntary employees' beneficiary association, where the latter entity provided a health and welfare benefit plan for the former entity's members' employees, was an unrelated business.545 Likewise, the provision of management services by an exempt association to a charitable organization it founded was ruled by the IRS to be an unrelated business.546 Indeed, the provision of management services by a nonprofit organization to unaffiliated charitable organizations led to the revocation of the organization's exemption as a charitable entity.547

There are two exceptions to this general rule. One is that, under certain circumstances, it can be a related business for a tax-exempt organization to provide services of this nature to another exempt entity. As an illustration, an exempt business association with an aggressive litigation strategy placed the litigation function in a separate exempt organization because of a substantial risk of counterclaims and other retaliatory actions against the association and its members; the IRS concluded that the provision by the association of management and administrative services to the other exempt organization was in furtherance of the association's exempt purposes.548 Likewise, the IRS ruled that a national charitable organization engaged in related business activities when it provided certain coordination services for its chapters in connection with a new program it was implementing.549 Additionally, an exempt organization that was an arm of an association of public school boards that administered the association's cash/risk management funds was found to be engaged in the charitable activity of lessening the burdens of government.550 Similarly, the IRS ruled that charitable purposes were being served when a community foundation551 sold grantmaking services to charitable organizations in its community.552 Likewise, the IRS approved an arrangement by which a private operating foundation sells “technical assistance services” to “social sector organizations.”553

Also, the provision of professional, managerial, and administrative services among a group of interrelated health care organizations, directly or by means of a partnership, was ruled to be a bundle of related businesses.554 Similarly, the lease and management of a computer system to a partnership by a supporting organization of a university's medical center, which system was used for billing, collection, and record keeping of the partners, was found to be a related business because the partners were physicians on the faculty of the university's medical school and teaching hospital.555 Further, the IRS ruled that a graduate educational institution was engaged in a related business when it provided “central services” to a group of affiliated colleges (such as campus security, a central steam plant, accounting services, and a risk and property insurance program).556 Other IRS rulings are issued from time to time on this point.557

The other exception is where the tax-exempt organizations are related entities, usually as parent and subsidiary. In the health care context, for example, the IRS has a ruling policy that the provision of services by and to related entities is not an unrelated business. This policy is articulated in rulings concerning the tax consequences of creation of a health care delivery system by means of a joint operating agreement. The arrangement entails what the IRS terms the provision of corporate services by and among exempt organizations (in the case of this type of system, several hospitals and a parent supporting organization). The IRS stated that, if the participating exempt organizations are in a parent-and-subsidiary relationship, corporate services provided between them that are necessary to the accomplishment of their exempt purposes are treated as other than an unrelated business, and the financial arrangements between them are viewed as merely a matter of accounting.558 Indeed, in these rulings, the IRS extended the matter-of-accounting rationale to relationships that are analogous to parent-subsidiary arrangements.

The first time this parent-subsidiary rationale was used outside the health care setting was in connection with a typical situation where a tax-exempt social welfare organization provided corporate services to its related foundation.559 This arrangement was held not to generate unrelated business income, because of the “close structural relationship” between the two organizations. The IRS subsequently ruled on this point.560

As to arrangements where the relationship is analogous to that of parent and subsidiary, the first illustration was provided in the case of vertically, horizontally, and geographically integrated charitable health care systems, utilizing two supporting organizations, where the IRS ruled that the affiliation agreements involved relationships analogous to that of parent and subsidiary.561 A subsequent case concerned two charitable organizations that managed health care facilities; they entered into a management agreement with a third such organization.562

Another instance, involving the leasing of facilities by a tax-exempt hospital to another exempt hospital, illustrated this approach. The IRS ruled that the leasing activity was an exempt function because of the direct physical connection and close professional affiliation of the institutions.563 As to the latter factor, however, the lessor and lessee hospitals were closely associated with an exempt medical school; thus the IRS could have ruled that the two hospitals were in a relationship analogous to that of parent and subsidiary.

(l) Sales of Merchandise

Generally, the sale of merchandise to the public is a commercial enterprise and thus, from the standpoint of the law of tax-exempt organizations, usually is an unrelated business.564 On occasion, nonetheless, sales of merchandise can be related activities, such as in the museum and fundraising contexts.565 The facts and circumstances of each case will determine whether merchandise sales are a related or unrelated business.

In one instance, a public charity had as its tax-exempt purpose the eradication of breast cancer by funding research, educating the public, and sponsoring screening and treatment programs. The IRS ruled that the sale of merchandise, bearing a breast cancer awareness symbol, by the organization and its affiliates is a related activity because it encourages early detection of the disease and thus the saving of lives.566

By contrast, in connection with a tax-exempt organization operating several community centers in furtherance of religious, charitable, and educational purposes, the IRS ruled (without analysis) that the sale of T-shirts, baseball caps, bottled water, and towels to the patrons of the centers is unrelated business income.567 Similarly, the IRS determined that an exempt conservation and preservation organization, selling a product by means of its online store, by print catalog, and at various retail outlets, with almost no provision of educational information, was engaging in an unrelated business.568

(m) Share-Crop Leasing

The subject of the tax treatment accorded share-crop revenue received by tax-exempt organizations is informed by two bodies of law: the existence or nonexistence of a general partnership or joint venture for tax purposes569 and interpretation of the passive rent rules.570

A share-crop lease arrangement may involve land that is owned by a tax-exempt organization and leased by the organization to a farmer. Under the terms of the lease, the tenant is exclusively responsible for managing and operating the farm property. The tenant is also required to prepare a farm operating plan, including a schedule of crops to be grown on the land, seeding or planting rates, chemicals and fertilizers to be used, conservation practices and tillage plans, livestock breeding and market schedules, nutrition and feeding schedules, and harvesting and storage plans. After the operating plan is complete, the tenant is usually required to submit the plan to the exempt organization for review.

The tax-exempt organization is generally responsible for all of the costs associated with the land and fixed improvements, including the costs of wells and pumps, irrigation equipment, and initially required limestone and rock phosphates. In ascertaining whether amounts received by a tax-exempt organization pursuant to a share-crop lease constitute excludable rent, the first determination is whether the arrangement is a true lease or amounts to a joint venture. Secondly, there must be a decision as to whether the exclusion for rental income applies.

In the first court case on this point, it was concluded that the tax-exempt organization's income was “true rent” within the scope of the rental exclusion571 and that the relationship between the parties was not a joint venture or partnership; thus the income was not taxable as unrelated business income.572 Other courts reached the same conclusion.573

(n) Retirement Plan Reversions

A tax-exempt organization may maintain a qualified pension or other retirement plan to provide retirement benefits to its employees. Generally, the assets of the plan must be used exclusively for the employees and their beneficiaries,574 and the contributions of an employer to a qualified plan are deductible in the year in which the contributions are paid.575 This type of plan may be terminated; in that instance, all benefits accrued to the date of termination must become completely vested and nonforfeitable, and plan benefits must be distributed to the participants in the plan, or annuities providing for the payment of comparable benefits must be purchased and distributed to the participants. Where the plan is terminated and assets remain after the satisfaction of all liabilities to plan participants and other beneficiaries, and if the excess of assets is attributable to actuarial error, the employer is permitted to recover the excess assets.576 Generally, this excess must be included in the gross income of the employer.

Where the employer organization is a tax-exempt organization that is subject to the rule that all income other than exempt function income is taxable as unrelated business income,577 such as a social club,578 generally the amount of the reversion is includable in the organization's unrelated business income because it is not exempt function income.579

In other instances, however, this type of income may be excluded from taxation by reason of the tax benefit rule. Under the exclusionary portion of this rule, gross income does not include income attributable to the recovery during a tax year of any amount deducted in any prior tax year to the extent that amount did not reduce the amount of income tax involved.580 By contrast, under the inclusionary aspect of this rule, where the amount previously deducted from gross income generates a tax benefit and is then recaptured in a subsequent year, the recaptured amount is includable in gross income in the year of the recapture.581 Consequently, to the extent that this type of tax-exempt organization deducted contributions to a defined benefit plan in determining its taxable nonexempt function income, the inclusionary aspect of the tax benefit rule is applicable.582

Where the employer organization is a tax-exempt organization that is not subject to this rule concerning taxation of nonexempt function income, the tax consequences of a reversion of plan assets are different. Because (1) the operation of the plan is not a business but rather an administrative function that is part of the overall operations of the exempt organization and (2) the funds that revert on termination of the plan are a one-time source of income rather than income from an activity that is regularly carried on,583 the reverted funds are generally not taxable as unrelated business income.584 Thus, for example, the IRS ruled that the reversion of assets from a defined benefit pension plan to a tax-exempt charitable organization employer, as part of termination of the plan, would not give rise to unrelated business income.585

(o) Internet Communications

Although tax-exempt organizations obviously use the Internet to conduct related and unrelated business, little law specific to the subject has developed. It is clear, however, that the federal tax law does not provide unique treatment to transactions or activities of exempt organizations merely because the Internet is the medium. The IRS saliently observed that utilization of the Internet to “accomplish a particular task does not change the way the tax laws apply to that task.”586 The IRS added that “[a]dvertising is still advertising and fundraising is still fundraising.”587 Overall, unrelated business conducted by means of the Internet is still unrelated business.

The IRS has issued a few pronouncements in this field, such as a ruling that creation by a for-profit corporation of a website on which to conduct business is an expansion of the corporation's business rather than an acquisition of a new or different business.588 The agency held that a public charity may conduct a portion of its health care provider services on a website.589 The IRS ruled that certain website listings and links by a tax-exempt organization are not businesses, that they do not cause licensing royalties to be taxable, and that a website link to a corporate sponsor is not advertising.590 The IRS held that activities conducted on the premises of an exempt business league's trade shows and on a special section of the organization's website that allows its members and the public to access the same information that is available at the physical shows constituted qualified convention and trade show activity.591 This type of Internet activity, however, if it does not coincide with or otherwise augment or enhance an exempt organization's convention or trade show, is ineligible for the trade show exception.592

A significant issue in this context is the matter of tax-exempt organizations' website hypertext links to related or recommended sites. These exchanges may be treated by the IRS the same way as mailing list exchanges.593 Compensation for a linkage may be unrelated business income. (An absence of compensation may entail private benefit or the like.594)

Also involved are corporate sponsorships, inasmuch as some tax-exempt organizations seek corporate support to underwrite the production of all or a portion of the organization's website. These relationships may be short-term or continue on a long-term basis. The financial support may be acknowledged by means of display of a corporate logo, notation of the sponsor's Web address and/or 800 number, a “moving banner” (a graphic advertisement, usually a moving image, measured in pixels), or a link. The issue is whether the support is a qualified sponsorship payment (in which case the revenue is not taxable595) or is advertising income (which generally is taxable as unrelated business income596). Use of a link in an acknowledgment may change the character of a corporation's payment, converting it from nontaxable sponsorship to taxable advertising income.597

Another problem relates to the rule that qualified sponsorship payments do not include payments that entitle the sponsors to acknowledgments in regularly scheduled printed material published by or on behalf of the tax-exempt organization.598 Here the issue is the characterization of website materials. Most of the material made available on exempt organizations' websites is prepared in a manner that is distinguishable from the methodology used in the preparation of periodicals.

Online storefronts, replete with virtual shopping carts, on tax-exempt organizations' websites may be subject to the same analysis the IRS applies in the context of museum gift shop sales.599 Still other aspects of this subject include the tax treatment of online auctions, and affiliate and other co-venture programs with merchants (including booksellers). (A principal issue is whether any resulting income is a tax-excludable royalty.600)601

(p) Debt Management Plan Services

Debt management plan services are regarded as unrelated trade or business when conducted by an organization that is not a credit counseling organization.602 With respect to the provision of debt management plan services by a credit counseling organization, in order for the income from these services to not be unrelated business income, the debt management plan service with respect to such income must contribute importantly to the accomplishment of credit counseling services and must not be conducted on a larger scale than reasonably necessary for the accomplishment of the services.603

(q) Other Organizations' Exempt Functions

An activity that is a related business when conducted by one type of tax-exempt organization may be an unrelated business when conducted by another type of exempt organization. For example, the IRS ruled that a certification program conducted by an exempt educational and scientific organization was an unrelated business, because it primarily advanced the interests of individuals in a particular profession and only incidentally served the interests of the public.604 The activity was said to be appropriate when conducted by an exempt business league605 but an activity promoting nonexempt purposes when conducted by a charitable organization.606

§ 24.6 CORPORATE SPONSORSHIPS

A payment made by a corporation to sponsor an event or activity of a tax-exempt organization may be a contribution or may be taxable as unrelated business income. Sponsorship payments received by exempt organizations that are qualified are not subject to unrelated business income taxation.607

This is a safe-harbor rule. Therefore, a corporate sponsorship payment that is not a qualified one is not necessarily taxable. Rather, the tax treatment of it is evaluated under the unrelated business rules generally. Thus, the transaction is evaluated as to whether it is a business,608 whether it is regularly carried on,609 whether it is subject to an exception for income or activities,610 and the like.

A qualified sponsorship payment is a payment that a person who is engaged in a trade or business makes to a tax-exempt organization, with respect to which there is no arrangement or expectation that the person will receive a substantial return benefit from the exempt organization.611 It is irrelevant whether the sponsored activity is related or unrelated to the recipient tax-exempt organization's exempt purpose. It is also irrelevant whether the sponsored activity is temporary or permanent. The word payment means the payment of money, transfer of property, or performance of services.612

A substantial return benefit is a benefit other than certain uses or acknowledgments and other than certain disregarded benefits.613 Benefits are disregarded if the aggregate fair market value of all the benefits provided to the payor or persons designated by the payor in connection with the payment during the organization's tax year is not more than 2 percent of the amount of the payment.614 If the aggregate fair market value of the benefits exceeds 2 percent of the amount of the payment, then (unless it is a shielded use or acknowledgment) the entire fair market value of the benefits is a substantial return benefit.615

Benefits provided to the payor or a designated person may include advertising; an exclusive provider arrangement; goods, facilities, services, or other privileges; and/or exclusive or nonexclusive rights to use an intangible asset (such as a trademark, patent, logo, or designation) of the exempt organization.616

A substantial return benefit does not include the use or acknowledgment of the name, logo, or product lines of the payor's trade or business in connection with the activities of the exempt organization. While a use or acknowledgment does not include advertising, it may include an exclusive sponsorship arrangement; logos and slogans that do not contain qualitative or comparative descriptions of the payor's products, services, facilities, or company; a list of the payor's locations, telephone numbers, or Internet address; value-neutral descriptions, including displays or visual depictions, of the payor's product line or services; and/or reference to the payor's brand or trade names and product or service listings.617

The term advertising means any message or other programming material that is broadcast or otherwise transmitted, published, displayed, or distributed, and that promotes or markets any trade or business, or any service, facility, or product.618 The term includes messages containing qualitative or comparative language, price information or other indications of savings or value, an endorsement, or an inducement to purchase, sell, or use any company, service, facility, or product.619 A single message that contains both advertising and an acknowledgment is advertising.620

An arrangement that acknowledges the payor as the exclusive sponsor of a tax-exempt organization's activity, or the exclusive sponsor representing a particular trade, business, or industry, generally does not, by itself, result in a substantial return benefit.621 For example, if in exchange for a payment, an exempt organization announces that its event is sponsored exclusively by the payor (and does not provide any advertising or other substantial return benefit to the payor), the payor has not received a substantial return benefit. An arrangement that limits the sale, distribution, availability, or use of competing products, services, or facilities in connection with an exempt organization's activity generally results in a substantial return benefit.622

To the extent that a portion of a payment would (if made as a separate payment) be a qualified sponsorship payment, that portion of the payment and the other portion of the payment are treated as separate payments.623 Thus, if there is an arrangement or expectation that the payor will receive a substantial return benefit with respect to any payment, then only the portion, if any, of the payment that exceeds the fair market value of the substantial return benefit is a qualified sponsorship payment.624 If the exempt organization, however, does not establish that the payment exceeds the fair market value of a substantial return benefit, then no portion of the payment constitutes a qualified sponsorship payment.625

The fair market value of a substantial return benefit provided as part of a sponsorship arrangement is the price at which the benefit would be provided between a willing recipient and a willing provider of the benefit, neither being under any compulsion to enter into the arrangement and both having reasonable knowledge of relevant facts, and without regard to any other aspect of the sponsorship arrangement.626

In general, the fair market value of a substantial return benefit is determined when the benefit is provided. If the parties enter into a binding, written sponsorship contract, however, the fair market value of any substantial return benefit provided pursuant to that contract is determined on the date the parties enter into the sponsorship contract. If the parties make a material change to a sponsorship contract, it is treated as a new sponsorship contract as of the date the material change is effective. A material change includes an extension or renewal of the contract, or a more-than-incidental change to any amount payable (or other consideration) pursuant to the contract.627

The existence of a written sponsorship agreement does not, in itself, cause a payment to fail to be a qualified sponsorship payment. The terms of the agreement, not its existence or degree of detail, are relevant to the determination of whether a payment is a qualified sponsorship payment. Similarly, the terms of the agreement and not the title or responsibilities of the individuals negotiating the agreement determine whether a payment, or a portion of a payment, made pursuant to the agreement is a qualified sponsorship payment.628

The term qualified sponsorship payment does not include any payment whose amount is contingent, by contract or otherwise, on the level of attendance at one or more events, broadcast ratings, or other factors indicating the degree of public exposure to the sponsored activity. The fact that a payment is contingent on sponsored events or activities actually being conducted does not, by itself, cause the payment to fail to be a qualified sponsorship payment.629

Qualified sponsorship payments in the form of money or property—but not services—are contributions received by the tax-exempt organization involved. For organizations that are required to or need to compute public support,630 these payments are contributions for that purpose.631 The fact that a payment to an exempt organization constitutes a qualified sponsorship payment that is treated as a contribution to the payee organization does not determine whether the payment is deductible by the payor.632 The payment may be deductible as a charitable contribution633 or as a business expense.634

The tax regulations address the matter of the import of website links by means of two examples. The essence of these examples is that the mere existence of a link from the sponsored tax-exempt organization to the corporate sponsor does not cause a payment to fail to be a qualified sponsorship payment, but material on the linked site can cause the payment to entail a substantial return benefit.635

This safe-harbor rule does not apply to payments made in connection with qualified convention and trade show activities.636 It also does not apply to income derived from the sale of an acknowledgment or advertising in the periodical of a tax-exempt organization.637 The term periodical means regularly scheduled and printed material published by or on behalf of an exempt organization that is not related to and primarily distributed in connection with a specific event conducted by the exempt organization.638 Separate rules govern the sale of advertising in exempt organization periodicals.639 For purposes of the corporate sponsorship rules, at least, the phrase printed material includes material that is published electronically.640

§ 24.7 PARTNERSHIP RULES

If a trade or business regularly carried on by a partnership, of which a tax-exempt organization is a member, is an unrelated trade or business with respect to the organization, in computing its unrelated business taxable income the organization must include its share (whether or not distributed and subject to certain modifications641) of the gross income of the partnership from the unrelated trade or business and its share of the partnership deductions directly connected with the gross income.642 This rule (known as a look-through rule) applies irrespective of whether the tax-exempt organization is a general or limited partner.643 The courts reject the thought that income derived by an exempt organization from a limited partnership interest is, for that reason alone, not taxable because a limited partnership interest is a passive investment by which the organization lacks any ability to actively engage in the management, operation, or control of the partnership.644

An illustration of this rule was provided when the IRS ruled that income from utility services, to be provided in the context of the provision of telecommunications services, will be rental income to exempt organizations that is excluded from unrelated business income taxation;645 this income will flow to the exempt organizations from partnerships and limited liability companies.646

The look-through rule also applies when a partnership of which a tax-exempt organization is a member engages in activities that are related to the exempt purposes of the exempt organization. In this situation, any income generated by the related business is not subject to taxation as unrelated business income.647

§ 24.8 COMMERCIAL-TYPE INSURANCE

The provision of commercial-type insurance by a tax-exempt charitable organization648 or social welfare organization,649 where the activity is not sufficiently extensive to warrant denial or revocation of exempt status, is treated as the conduct of unrelated business.650 The income from this activity is taxed in accordance with the rules pertaining to taxable insurance companies.651 The term commercial-type insurance generally is any insurance of a type provided by commercial insurance companies.652 This term does not, however, include conventional charitable gift annuities.653

§ 24.9 UNRELATED DEBT-FINANCED INCOME

The unrelated debt-financed income rules cause certain forms of income received by tax-exempt organizations, which would otherwise be exempt from taxation, to be subject to the unrelated business income tax.

(a) General Principles

In computing a tax-exempt organization's unrelated business taxable income, there must be included with respect to each debt-financed property that is unrelated to the organization's exempt function—as an item of gross income derived from an unrelated trade or business—an amount of income from the property, subject to tax in the proportion in which the property is financed by the debt.654 Basically, deductions are allowed with respect to each debt-financed property in the same proportion.655 The allowable deductions are those that are directly connected with the debt-financed property or its income, although any depreciation may only be computed on the straight-line method.656 As the mortgage is paid, the percentage taken into account usually diminishes. Capital gains on the sale of unrelated debt-financed property are also taxed in the same proportions.657

(b) Debt-Financed Property

The term debt-financed property means, with certain exceptions, all property (for example, rental real estate, tangible personalty, and corporate stock) that is held to produce income (for example, rents, royalties, interest, and dividends) and with respect to which there is an acquisition indebtedness658 at any time during the tax year (or during the preceding 12 months, if the property is disposed of during the year).659

Excepted from the term debt-financed property is (1) property where substantially all (at least 85 percent) of its use is substantially related (aside from the need of the tax-exempt organization for income or funds) to the exercise or performance by the organization of its exempt purpose or, if less than substantially all of its use is related, to the extent that its use is substantially related to the organization's exempt purpose;660 (2) property to the extent that its income is already subject to tax as income from the conduct of an unrelated trade or business;661 (3) property to the extent that the income is derived from research activities and therefore excluded from unrelated business taxable income;662 and (4) property to the extent that its use is in a trade or business exempted from tax because substantially all the work is performed without compensation, the business is carried on primarily for the convenience of members, students, patients, officers, or employees, or the business is the selling of merchandise, substantially all of which was received as gifts or contributions.663

Likewise, the IRS ruled that rental income derived by a public charity from debt-financed property was not unrelated debt-financed income because the property was an “innovation and incubator center,” designed to create employment opportunities and increase higher education in technology, that was operated in furtherance of charitable purposes.664 Similarly, the agency held that rental income derived by a public charity (which operated a continuing care retirement community) from debt-financed property leased (by means of a limited liability company that is a disregarded entity665) to a tax-exempt hospital, which will use it for an outpatient medical clinic to serve the residents of the community, was not unrelated debt-financed income because the leasing function was a charitable undertaking.666 Further, the IRS held that rental income to be derived by a public charity that assists individuals with disabilities from the leasing of a portion of a tax-exempt bond-financed building to another public charity with similar purposes was not unrelated debt-financed income because the rental activity was in furtherance of the lessor's charitable purposes.667

Property owned by a tax-exempt organization and used by a related exempt organization or by an exempt organization related to the related exempt organization is not treated as debt-financed property to the extent the property is used by either organization in furtherance of its tax-exempt purpose.668 In one instance, the IRS held that a charitable organization may acquire a building, use a portion of it, and lease the other portion to a related charitable organization and a related business league for their offices and activities, and that the building will not be treated as debt-financed property.669

The neighborhood land rule provides an exemption from the debt-financed property rules for interim income from neighborhood real property acquired for a tax-exempt purpose. The tax on unrelated debt-financed income does not apply to income from real property, located in the neighborhood of other property owned by the tax-exempt organization, which it plans to devote to exempt uses within 10 years of the time of acquisition.670 This rule applies after the first five years of the 10-year period only if the exempt organization satisfies the IRS that future use of the acquired land in furtherance of its exempt purposes before the expiration of the period is reasonably certain;671 this process is to be initiated by filing a ruling request at least 90 days before the end of the fifth year.672 A more generous 15-year rule is established for churches; also, it is not required that the property be in the neighborhood of the church.673

If debt-financed property is sold or otherwise disposed of, a percentage of the total gain or loss derived from the disposition is included in the computation of unrelated business taxable income.674 The IRS recognizes, however, that the unrelated debt-financed income rules do not render taxable a transaction that would not be taxable by virtue of a nonrecognition provision of the federal tax law if it were carried out by an entity that is not tax-exempt.675

(c) Acquisition Indebtedness

Income-producing property is considered to be unrelated debt-financed property (making income from it, less deductions, taxable) only where there is an acquisition indebtedness attributable to it. Acquisition indebtedness, with respect to debt-financed property, means the unpaid amount of the indebtedness incurred by the tax-exempt organization in acquiring or improving the property, the indebtedness incurred before any acquisition or improvement of the property if the indebtedness would not have been incurred but for the acquisition or improvement, and the indebtedness incurred after the acquisition or improvement of the property if the indebtedness would not have been incurred but for the acquisition or improvement and the incurring of the indebtedness was reasonably foreseeable at the time of the acquisition or improvement.676

If property is acquired by a tax-exempt organization subject to a mortgage or other similar lien, the indebtedness thereby secured is considered an acquisition indebtedness incurred by the organization when the property is acquired, even though the organization did not assume or agree to pay the indebtedness.677 Some relief is provided, however, with respect to mortgaged property acquired as a result of a bequest or devise. That is, the indebtedness secured by this type of mortgage is not treated as acquisition indebtedness during the 10-year period following the date of acquisition. A similar rule applies to mortgaged property received by gift, where the mortgage was placed on the property more than five years before the gift and the property was held by the donor more than five years before the gift.678

Other exceptions from the scope of acquisition indebtedness are the following:

  • The term acquisition indebtedness does not include indebtedness that was incurred in circumstances where incurrence of the debt was inherent in the performance of a tax-exempt function of an organization or otherwise in advancement of the organization's exempt purpose, such as the indebtedness incurred by an exempt credit union679 in accepting deposits from its members.680 It has been held, however, that the purchase of securities on margin and with borrowed funds is not inherent in (meaning essential to) the performance or exercise of a credit union's exempt purposes or function, so that a portion of the resulting income is taxable as debt-financed income.681
  • The term does not include an obligation to pay an annuity that (1) is the sole consideration issued in exchange for property if, at the time of the exchange, the value of the annuity is less than 90 percent of the value of the property received in the exchange; (2) is payable over the life of one individual who is living at the time the annuity is issued, or over the lives of two individuals living at that time; and (3) is payable under a contract that does not guarantee a minimum amount of payments or specify a maximum amount of payments and does not provide for any adjustment of the amount of the annuity payments by reference to the income received from the transferred property or any other property.682
  • The term does not include an obligation to finance the purchase, rehabilitation, or construction of housing for low- and moderate-income persons to the extent that it is insured by the Federal Housing Administration.683
  • The term does not include indebtedness incurred by certain small business investment companies if the indebtedness is evidenced by a certain type of debenture.684
  • The term does not include a tax-exempt organization's obligation to return collateral security pursuant to a securities lending arrangement, thereby making it clear that, in ordinary circumstances, payments on securities loans are not debt-financed income.685

For these purposes, the term acquisition indebtedness generally does not include indebtedness incurred by a qualified organization in acquiring or improving any real property.686 A qualified organization is an operating educational institution,687 any affiliated support organization,688 and a tax-exempt multiparent title-holding organization,689 as well as any trust that constitutes a pension trust.690 Nonetheless, in computing the unrelated income of a shareholder or beneficiary of a disqualified holder (namely, a multiparent title-holding organization691) of an interest in a multiparent title-holding entity attributable to the interest, the holder's pro rata share of the items of income that are treated as gross income derived from an unrelated business (without regard to the exception for debt-financed property) is taken into account as gross income of the disqualified holder derived from an unrelated business; the holder's pro rata share of deductions is likewise taken into account.692

Thus, under this exception, income from investments in real property is not treated as income from debt-financed property and therefore as unrelated business income. Mortgages are not considered real property for purposes of this exception.693 Thus, a supporting organization with respect to an exempt university was able to acquire, in a partial debt financing and by means of a single-member limited liability company, a commercial retail center, without having the tenants' rents be taxable.694

The intent of these rules is to treat an otherwise tax-exempt organization in the same manner as an ordinary business enterprise to the extent that the exempt organization purchases property through the use of borrowed funds.695 The IRS recalled this intent in passing on the tax status of indebtedness owed to an exempt labor union by its wholly owned subsidiary title-holding company resulting from a loan to pay debts incurred to acquire two income-producing office buildings. The IRS ruled that this interorganizational indebtedness was not an acquisition indebtedness because the “very nature of the title-holding company as well as the parent-subsidiary relationship show this indebtedness to be merely a matter of accounting between the organizations rather than an indebtedness as contemplated by” these rules.696

The income of a tax-exempt organization that is attributable to a short sale of publicly traded stock through a broker is not unrelated debt-financed income and thus is not taxable as unrelated business income.697 This is because, although a short sale creates an obligation, it does not create an indebtedness for tax purposes698 and thus there is no acquisition indebtedness.699 This position of the IRS is not intended to cause any inference with respect to a borrowing of property other than publicly traded stock sold short through a broker. Securities purchased on margin by a tax-exempt organization constitute debt-financed property, which generates unrelated business income.700

(d) Exempt Function Borrowing

At issue is application of the acquisition indebtedness rules in circumstances where an exempt organization borrows funds to make charitable grants, support exempt-purpose programs, or pay administrative expenses. An argument may be made that, in determining whether a borrowing constitutes an acquisition indebtedness, an exempt organization should be allowed, as a general rule, to trace use of the proceeds of the debt to the asset acquired or expense paid with the proceeds; if the proceeds are used for an exempt purpose, the borrowing generally would not, pursuant to this argument, be treated as acquisition indebtedness with respect to any investment assets the organization may contemporaneously own or acquire. If an organization is attempting to circumvent the unrelated debt-financed property rules, the but for and reasonably foreseeable tests could be used to override the tracing approach. The IRS, however, has informally expressed concern that a borrowing to fund exempt activities is acquisition indebtedness attributable to investment assets when the debt, albeit motivated by the needs of the organization's exempt programs, is incurred contemporaneously with the purchase of investment assets.

NOTES

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