The rest of The Little Black Book of Innovation describes a twenty-eight-day innovation program. Each day provides an action-oriented tip to get better at innovation. There are four weeks in the program:

• Week 1: Discovering Opportunities
• Week 2: Blueprinting Ideas
• Week 3: Assessing and Testing Ideas
• Week 4: Moving Forward

Each day of training starts with the central question the day’s training addresses and a brief answer to the question. I then describe the answer in greater detail, illustrating key points with case studies. Each day contains how-to tips to put the day’s central idea into action immediately. As mentioned in the introduction, this program can be done in order, or it can be done episodically. Some of the suggested activities could take more than a single day. But immediate practice will help you build a strong foundation for more in-depth innovation efforts.