INDEX

Note: Page numbers followed by n refer to notes.

Accounting Hall of Fame, 18–20

Adner, Ron, 37n1

AdWords, 225

agile development, 39

Align, 169–171

Amazon.com, 69, 153, 154–155, 157, 227

Anderson, Brad, 226–227

Anderson, Gary, 222

Anthony, Michelle, 21–22, 21n6, 156–158

Anthony, Robert N. Sr., 18, 46, 59, 67–68, 219–220

Apple Inc. (Apple Computer, Inc.), 8, 24, 26, 30, 66, 150, 153, 154, 234–235

Apple II, 5

App Store, Apple Inc., 24, 32, 154

Ardent, 38

associational thinking, 33–34

BareBones NPV, 56

behaviors, rewarding, 65, 72, 229–235, 245

Belichick, Bill, 233

Bessemer Venture Partners, 234–235

Best Buy, 95, 226–227

Bezos, Jeff, 227

Blank, Steve, 36, 38–39, 75, 200

Blockbuster, 8

blogginginnovation.com, 16

blue ocean opportunities, 109, 142

Blue Ocean Strategy (Kim and Mauborgne), 142

blueprinting ideas, 17, 127, 156, 161, 165, 223

Borrowing Brilliance (Murray), 128

borrowing ideas, 78, 128–129, 136, 165, 219, 223

Bower, Joseph, 37n1

Branson, Richard, 30, 43, 195

breakthrough insight, 37, 54

brilliant borrowing, 165

Burgelman, Robert, 37n1

Burns, Stephanie, 222

business model innovation, 153–164, 165

business model, 4, 7, 8, 19, 36, 38, 155, 158–159, 165, 168, 171, 173, 176, 186–187, 196, 217, 221, 225–227

Byron, Ellen, 145

Capitalism, Socialism, and Democracy (Schumpeter), 37, 57

Carrefour, 96

Charan, Ram, 50

Christensen, Clayton, xiii–xv, 1–3, 8, 33, 36, 39–41, 46, 47, 68, 76, 80, 89, 92, 98–99, 103, 130, 144, 149, 151–152, 237

Cisco Systems, 53, 151, 226

Clayton, James, 208–209

cloud computing services, 155

CNN, 20–21

commercial innovation, 23

Commodore 64, 5

compensating behaviors, 109–114, 125

confirmation bias, 200–201, 204

consumer-is-boss perspective, 50, 60, 65, 93–97

Cook, Scott, 169, 171–172, 180, 203–204

core capabilities, 36, 46, 220, 222

“Core Competence of the Corporation” (Hamel and Prahalad), 219

cost of innovation, 30–32

creative destruction, 57–58, 77

Creative Destruction (Foster and Kaplan), 36, 44, 45, 57

creativity, 17, 252

crowd-sourcing, 21

“Curse of Too Much Capital, The” (Clayton, Gambill, and Harned), 208–209

customer discovery, 38–39

customer-first perspective, 36, 42, 112

customer research, 115–119

CVS Caremark, 130

Dartmouth, The (newspaper), 5, 6–8, 69

Dartmouth College, 5, 6, 77, 201

Dayton Hudson, 225–226

deal killer, 180–181, 206

definitions of innovation, 15–18

Design of Business, The (Martin), 36, 52, 53

DesignWorks, 53

Digital Equipment Corporation, 8, 151

direct response television (DRTV), 121–122

“Discipline of Innovation, The” (Drucker), 42–43

Discovery-Driven Growth (McGrath), 37, 55, 56

discovery-driven planning, 56, 64, 179–180, 206

“Discovery-Driven Planning” (McGrath and MacMillan), 56

disruptive innovation, 24, 22, 36, 40–41, 149–52, 149n5, 165, 170, 171, 180

disruptive technology, 149n5

DNA of innovators, 33, 47, 68, 243

Doblin, Larry, 37n1

Doing Both (Sidhu), 53

double-entry concept of capabilities, 68, 219–220, 223

Dow Corning Company, 196, 220–223

Drive (Pink), 79

Drucker, Adolf, 57

Drucker, Peter, 36, 41–43, 57, 61, 99

Duncan, Dave, 97

Dyer, Jeffrey, 33, 37n1, 130, 243

Eastman Kodak Company, 69, 76, 89–90, 91, 146

Economist, The (journal), 73

Edison, Thomas Alva, xix, 17, 18, 36, 43–44, 59, 65–66, 70, 75, 188, 195, 232–233

Einstein, Albert, xviii, 149

eLance.com, 32n12

Entourage (television show), 33

e-readers, 155

Essentials of Accounting (Anthony), 19–20

experiments, 34, 62, 163, 167–168, 173, 181, 187–188, 195–199, 200, 204, 206, 232, 252

external viewpoint, 60–62, 70

Eyring, Matt, 187

Facebook, 30, 32, 62, 69, 222

failure, 3, 40, 65, 66, 79–80, 116n6, 142, 163, 169–170, 212n1, 228, 232–233, 235

Fairhurst, Fiona, xv–xvi

Faraci, Philip, 89–90

Fast Facts program, Turner Broadcasting, 20–21, 25

Febreze brand, 24

field programmable gate arrays (FPGAs), 31–32

focus groups, evils of, 116–117

Foster, Richard N., 27n10, 36, 44–46, 57, 68, 75, 160, 216

four P’s of innovation, 174–177

Four Steps to the Epiphany, The (Blank), 36, 38

Front End of Innovation conference (2008), 51

Fusion brand razors, 23–24, 72, 145–146

Gambill, Bradley, 208–209

Game-Changer, The (Lafley and Charan), 36, 50

Geek Squad, 226–227

Geisel, Theodor (Dr. Seuss), 77–78

General Electric, 103

General Motors, 8, 151

genius and perspiration, Edison on, 36, 43, 66, 72, 188

Gilbert, Clark, 187

Gillette Company, 23–24, 72–74, 145–146

Gladwell, Malcolm, 121n8

goals and bounds tools, Innosight, 210

Godrej & Boyce, 103–105

“good enough,” 91–92, 127, 141, 150–151, 165

Google, 25–26, 32, 69, 89, 135, 153, 187, 224–225

Google AdWords, 32n12

Google SketchUp, 32n12

Goulait, Dave, 148–149, 152

Govindarajan, Vijay, 36, 46–47, 68, 78, 220, 223

Gregersen, Hal, 33, 37n1, 130, 243

Grove, Andy, 26, 40

growth gaps, 89

Guth, Robert A., 224–225

Hamel, Gary, 37n1, 219

Hang, C. C., 37n1

Harned, Douglas, 208–209

Hartorf, Albert, 201

Harvard Business Review, 42, 47, 49, 56, 78, 99, 100n4, 134n2, 187, 219

HBO, 33

Heath, Chip and Dan, 33, 210

Hollywood pitch technique, 33, 191–192

Honey, I Shrunk the Kids (movie), 217

“How GE Is Disrupting Itself” (Immelt, Govindarajan, and Trimble), 47

Hulu, 227

IBM, 76

idea résumé, 161

IDEO, 53

Immelt, Jeffrey, 47

inner Edison, 44, 65–66, 70, 72

Innosight, 3, 20, 44, 98, 106, 118, 155–156, 184n7, 210, 236, 240–241

Innosight Labs, 101, 178, 180–181

innovation

cost of, 30–32

creativity and, 17

definitions of, 15–18

essential components of, xiii

predictability of, 3, 43, 49–50

process, 17, 50, 86, 129, 234

strategic intent of, 22–24

types of, 22–25

Innovation: The Attacker’s Advantage (Foster), 45, 75

Innovation and Entrepreneurship (Drucker), 36, 41, 42

Innovator’s Dilemma, The (Christensen), 1, 2, 40, 41, 92, 149, 149n5, 151–152

Innovator’s DNA, The (Dyer, Gregersen, and Christensen), 130, 243

Innovator’s Guide to Growth, The (Anthony et al.), 118

Innovator’s Solution, The (Christensen and Raynor), 36, 39, 41, 98, 150n7

integrated experiments, 187

Intel Corporation, 26, 40

intersections, 62, 128, 130–132, 243, 252

Intuit, 169

iPad, 66

iTunes music store, 24

Jager, Durk, 93

James, Bill, 36, 47n3, 48–50

Jarillo Mossi, Jose-Carlos, 214

Joaquin, James, 69

Jobs, Steve, 8, 30, 43, 208, 209

“job to be done” concept, 61, 98–105, 114, 115, 118, 125, 162, 170, 171, 200

Johnson, Mark, 112, 155–156, 196, 220

Jury, Lizzie, 20–21

Kaplan, Sarah, 44

Kawasaki, Guy, 193

Kilar, Jason, 227

Killingstad, Chris, 215

Kim, W. Chan, 37n1, 142

Kindermusik, 157, 158

Kindle e-readers, 155

King, Stephen, 213–214

Kodak, 69, 76, 89–90, 91, 146, 151

Krieger, Rick, 129–130

Lafley, A. G., 36, 43, 50–52, 52n8, 57, 59, 60–62, 93–95, 111–112, 138

Larsson, Stieg, 19

lean start-up, 39

legalzoom.com, 32n12

Leonardo da Vinci, 17

Levitt, Ted, 99–100, 100n4

LG, 103

Lindegaard, Stefan, 135

Linkage, 17n2

LinkedIn, 32n12

Linksys, 226

Little Girls Can Be Mean (Anthony and Lindert), 158

Living It program, Procter & Gamble, 95

MacGyver (television show), 192, 192n8

MacMillan, Ian, 56, 179–180

Madden, John, 6

Made to Stick (Heath and Heath), 33, 210

“Major League Innovation” (Anthony), 49

“Marketing Myopia” (Levitt), 99, 100n4

Markides, Constantinos C., 37n1

Martin, Roger, 36, 52–53, 54, 57, 70

Mauborgne, Renée, 37n1, 103, 142

Mauboussin, Michael, 37, 54–55, 62

Mayo Clinic, 235

McDonald’s, 129

McGrath, Rita, 37, 55–56, 64, 179–180

McKinsey & Company, 29, 44, 45–46, 78

Media General, 118

Microsoft Corporation, 26, 69, 106, 107, 224–225

milkshake-drinking, kite-flying shark, xi–xxi

milkshake parable, xiii–xv

Mintzberg, Henry, 37n1

MinuteClinic, 130

Moltke, Helmut von, the Elder, 63

Monitor Company, 53

Moore, Geoffrey, 37n1

More Than You Know (Mauboussin), 37, 54

Morita, Akio, 115

Mount Rushmore of Innovation, 59–70

MSN portal, 225

Murray, David Kord, 128–129

Netflix, 88, 133–134, 153

Netscape, 6

networking, 33

New Bill James Historical Abstract, The (James), 36, 48

Nintendo, 5, 61, 105, 107

nonconsumers, 103–108, 125

Obama, Barack, 50–51

observations, 33, 115, 118, 119

Ofoto, 69

Only the Paranoid Survive (Grove), 26

Opposable Mind, The (Martin), 53, 70

Other Side of Innovation, The (Govindarajan and Trimble), 47

outcomes, versus rewards, 65, 72, 229, 232

overshooting, 73–74, 144–147

Paradox of Choice (Schwartz), 62n1

Parenting (magazine), 31

Penrosian slack, 212

Perot, Ross, 68n6

perspiration and genius, Edison on, 36, 43, 66, 72, 188

Picasso, Pablo, 62, 128

pilots, 170–171, 204, 229–230

Pink, Daniel, 79

pivoting, 39, 64, 75, 200

planning fallacy, 172n2

Plato, 208

Popeil, Ron, 121, 121n8

Porter, Michael, 53

portfolio, 56, 64, 231, 236–237

PowerPoint presentations, 193

Prahalad, C. K., 37n1, 103–104, 219

predictability of innovation, 3, 43, 49–50

Princeton University, 201

Procter & Gamble (P&G), 22, 43, 50, 51, 53, 60, 93–95, 96, 109, 111–112, 116–117, 146, 148, 151, 169–170, 180, 197, 216–217

ProGlide razor products, 72–74

prototypes, 192

pure tones, 136

quality, relativity of, 138–142

QB House, Singapore, 140–141, 185

questioning, by innovators, 33

QuickMedx, 129–130

“R&R” (Stevenson and Jarillo Mossi), 214

Raynor, Michael, 39

Razor Rave, 184–186, 190

Reiss, Bob, 214–215

RelayNet, 4, 5

reverse-engineering, 178–182

reverse innovation, 47

Ries, Eric, 39

Ronn, Karl, 91, 116–117, 118, 197–198

Roth, Erik A., 90n3

Rotman School of Management, University of Toronto, 52, 53

sabermetrics, 49–50

Santa Fe Institute, 54

Schumpeter, Joseph, 37, 57–58

Schwartz, Barry, 62n1

Sears, Roebuck and Co., 8, 151

Securities and Exchange Commission, 123

Seeing What’s Next (Christensen, Anthony, and Roth), 90

Seizing the White Space (Johnson), 112, 155–156, 196, 220

selective scarcity, 72, 76, 208–209, 212, 245

Selesnick, Herb, 67, 68

serial business model innovators, 154–155

serial entrepreneurs, 241

Sharpe, Steve, 118

shark. See milkshake-drinking, kite-flying shark

Sheets, Don, 221–222

Shih, Willy, 76–77, 240–241

Sidhu, Inder, 53

Signing Smart, 158

Silver Lining, The (Anthony), 75, 208

Simon, Paul, 201, 201n10

Singapore, 138–141

Skype, 32n12, 145

slideshare.com, 164

Smith, Adam, 58

Sneetches and Other Stories, The (Dr. Seuss), 77–78

Sony, 8, 106, 107, 115

Speed (movie), 33

Speedo Fastskin, xv–xvi

Stanford University, 5, 53

start-up businesses, 36, 38–39, 69, 135, 183, 209–210, 217

Steinman, Justin, 6–7

Sterling, Hinda, 67, 68

Stevenson, Howard M., 214

Stockworth (cartoon), 67, 68

“Stop the Innovation Wars” (Govindarajan and Trimble), 78

storyboards, 192

strategic innovation, 36, 46, 47

strategic intent of innovation, 22–24

Strategy & Innovation (newsletter), 181–182

strategy canvas, 142

Stross, Randall E., 43

sucking sound of the core business, 68–70, 68n6, 207, 219–220, 222–223, 224, 245

Sull, Don, 37n1

sustaining innovation, 23

Sutton, Robert I., 201n10

Swiffer brand products, 22–23, 24, 95, 116, 116n6

Target, 96, 225–226

Tata, Ratan, 112–113, 114

Tata Group, 112

Tata Nano cars, 112–114

TechCrunch.com, 183

technological S-curves, 45

TED Conferences, 131, 194

Tennant Company, 215

10 Rules for Strategic Innovators (Govindarajan), 36, 46

test and learn, 206

ticking clock concept, 237–238

Tide brand detergent, 23, 111–112

transformational innovation, 24

Trimble, Chris, 47, 78

Trivial Pursuit board game, 214

Tuck School of Business at Dartmouth, 46

Turner Broadcasting System, Inc., 20–21, 24–25, 187–188

Tushman, Michael, 37n1

TV Guide board game, 214–215

Twitter, 32, 62

Tyson, Mike, xvii, 59, 63–65, 136, 173

Under the Dome (King), 213–214

U.S. Postal Service, 87–88, 91

University of Toronto, Rotman School of Management, 52, 53

Utterback, James, 37n1

venture capitalists, 9, 80, 135, 190, 209, 234–235

VF Corporation, 109–111

video games, 4–5, 61–62, 105, 106–107

Virgin Group, 30, 195

von Moltke, Helmut, the Elder, 63

Walgreens, 236

Walkman compact disc player, 115

Wall Street (movie), 80

Walmart, 96, 150

Watson, James, 124

Watts, Colin, 236, 238

Wharton School, University of Pennsylvania, 56

Whirlpool, 103

Wii system, 61, 107

Wix.com, 32n12

Wizard of Menlo Park, The (Stross), 43

Wolaner, Robin, 31

Working It program, Procter & Gamble, 95

Wright brothers, xvii–xviii

X-Files, The (television show), 10

Xiameter, 220–223

Yahoo!, 69

Yale School of Management, 44

YouTube, 89

Zombieland (movie), 215–216

zombie projects, 216

Zuckerberg, Mark, 30, 222