Now that you’ve read Section I, What You Need to Know About the Membership Economy, you probably want to know how to make it work for your organization. You’re ready to explore the strategies and tactics that will help you join the Membership Economy. Or, if you are already part of the Membership Economy, maybe now you’re ready to up your game. If that’s so, then this next section is for you, because here I teach you about the strategies that can help you.

This section is the meat and potatoes of the book. If there were a test on the Membership Economy, most of the answers would be found in this section. In this section, we look at the seven strategies outlined in Table II that form the foundation of the Membership Economy. We also look at some frontline tactics that you can apply.

Table II Strategies of the Membership Economy

As you read, keep in mind which are your favorites and which you might be able to apply right now. You might want to keep a list while you’re reading. If you really understand how to apply each of these strategies, you will be well on your way to success!