The New Rules of Green Marketing

Copyright © 2011 by J. Ottman Consulting, Inc.
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at the address below.

Published in the USA and Canada by
Berrett-Koehler Publishers, Inc.
235 Montgomery Street, Suite 650
San Francisco, California 94104-2916
Tel: (415) 288-0260, Fax: (415) 362-2512
www.bkconnection.com

Published in the UK and Europe by
Greenleaf Publishing Limited
Aizlewood’s Mill
Nursery Street
Sheffield S3 8GG, UK
www.greenleaf-publishing.com

First Edition
Paperback print edition (UK and Europe) ISBN 978-1-906093-44-0
Paperback print edition (USA and Canada) ISBN 978-1-60509-866-1
PDF e-book (US and Canada) ISBN 978-1-60509-867-8
IDPF e-book ISBN 978-1-60509-868-5

2011-1

Cover design LaliAbril.com