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Part II: Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss
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Part II: Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss
by Vinnie Mirchandani
The New Technology Elite: How Great Companies Optimize Both Technology Consumption and Production
Cover Page
Title Page
Copyright
Dedication
Contents
Preface
Flow of the Book
Acknowledgments
Part I: The Convergence of Technology Production and Consumption
Chapter 1: The New Monday Morning Quarterback
The Monday Morning Letdown
TAF—The Technologically Advanced Family
BYOT—Bring Your Own Technology
New Form/Factors in Every Product
Not Just “Smarter” Products, also “Smarter” Services
So, the Genie Grants You Your Smart Product Wish
Conclusion
The DIAD
The Green Initiatives
The UPS Store
The Industry Solutions
What If UPS Were a “Full Technology Company”?
Chapter 2: The “Industrialization” of Technology
The Apple—Physical and Digital—Supply Chain Mastery
Not Just Apple
Even More Examples—eBay, Facebook, and Twitter
Conclusion
The Short-Term Acrobatics
The Long-Term Shifts
The Global Dimension
Sustainability
“A Great Operating Engine”
Chapter 3: From Amazon to Zipcar: No Industry Untouched
Technology-Driven Turmoil
Is Any Industry Safe?
Offense, Not Defense
The “Phoenix”—Technology-Driven Renewal
Conclusion
A Track Record of Technology Innovation
Smart Parking
The One Prize Competition Entry
Turn a Vision into Reality
Chapter 4: Australia to Zanzibar: No Country for Old Products
“Globaloney”
Impact on Public Policy
Conclusion
Chapter 5: Convergence, Crossover, and Beyond
The “Buyor” Phenomenon
It Helps to Start Early in Life
Let's Not Underestimate—Switch-Hitting Is Not Easy
The Need for a New Breed of Ambidextrous Technology Executives
Another Model—Bypass IT When It Comes to Product/Growth Initiatives
Enterprises Have Poor Track Record with Technology
Crossover Executives
Beyond Ambidexterity
Conclusion
Perspective 1: Tony Scott (CIO, Microsoft)
Perspective 2: Vijay Ravindran (Chief Digital Officer, The Washington Post Co.)
Part II: Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss
Chapter 6: Elegant: In a World of Flashing 12s
Human-Centered Design
Google's Doodles
Social Design
3D Printing and Crowdsourced Design
New Interfaces for Cars and Cocktails
The Most Valuable Executive at Apple?
Where Do You Find the Innovators?
Conclusion
On-Demand in the Airline World
Flying Redefined
Loyalty Program 2.0
Chapter 7: Exponential: Leveraging Ecosystems
Ecosystems—Old and New
The Apple/Android Footrace
The Amazon, Microsoft, and RIM Catch Up
The Love-Hate Relationship with the Developer Community
Impact on the Enterprise
Impact on Labor Markets
App Stores Galore
Conclusion
Chapter 8: Efficient: Amidst Massive Technology Waste
The Courage to Be More Efficient
“Empty Calories” in Technology
Efficiency in Government
Efficiencies Even When Things Are Going Well
Conclusion
Efficiencies Galore
The Open Compute Thinking
The Green Question
Chapter 9: Mobile: If It's Tuesday, It Must Be Xiamen
The “BRIC Wall”
Beyond BRIC
The Globalization of Data Centers
What Old World?
Conclusion
Chapter 10: Maverick: No Rules. Just Right.
“40-Second Boyd”
Maverick CIOs
Maverick Technology Vendor Executives
Maverick Technology Companies
Maverick Technology Product Design
Conclusion
Saying No to 1,000 Things
Popularizing MP3 Singles in Spite of the Music Industry
An Ambitious Phone with Little Previous Phone History
Signing Exclusive Multi-Year Deals with Carriers
Contract Manufacturing Arrangement with Foxconn
Investing in a Large Retail Operation
The iPad Decision after Many Industry Tablet Failures
Challenging Amazon in eBooks
The Mind Games with Microsoft and Adobe
Large-Scale Sourcing of Strategic Components
Doubling Down on the MobileMe Failure
Chapter 11: Malleable: Business Model Innovation
Competing on Business Models
Book Publishing
The Mobile Phone Industry
Business Services
Analytics-Driven Business Models
The Music Industry
Many Technology Vendors as Laggards
Conclusion
The Twists and Turns
Chapter 12: Physical: Why Test Driving Is Still Important Even in a Digital World
Test Driving Everything
When Category Killers Themselves Die
The Best Buy Exception
Apple as the Real Category Killer
The Customer Channel: Own versus Outsource?
Technology in Retail
Physical Presence and Drama
Conclusion
Chapter 13: Paranoid: But Not Paralyzed
Jailbreaks and Roots
“Tarred and Feathered”
Next Generation of Even More Terrifying Hacking
Technology's “Area 51”
Dumpster Diving in the Digital Age
Conclusion
Chapter 14: Pragmatic: When Attorneys Influence Technology Even More than Engineers
The Kinect Legal Scenario
Full Employment for Technology Lawyers?
Let's Go to Marshall, Texas
Why This Level of Heated Legal Activity?
Time for a Technology Apalachin?
Conclusion
Chapter 15: Speedy: In a New Era of Perishability
Time Really Hurries Faster These Days
Rapid Product Iterations
Rapid Change in Competitive Landscapes
Volatile Demand Forecasting
Moving from Physical to Digital Supply Chains
Impact on Operations
Conclusion
Corning—An Impressive Institutional Memory
The Missionary Selling and the Ramp-Up
Gorilla Glass in TVs and Applications Beyond
Chapter 16: Social: Amid Chatty Humans and Things
Super Bowl and Social Media
Swag and Social Impact
Dell's “Free-Range Marketing”
IT and Brand Impact
“Gamification”
The Digital Crowd Queuing around the Block
“Things” Can Be Social, Too
Conclusion
The Company
Printers as Maligned Devices
The Genesis Design Process
The SmartSolutions
The Social Product Launch
Chapter 17: Sustainable: Mining the Green Gold
“The Greenmonk”
A Tough Crowd
Blood Diamonds, Conflict Minerals, and Rare Earths
Packaging and Extended Supply Chains
The Changing Definition of Sustainability
Conclusion
Google Energy LLC
Investment in Other Renewables
Data Center Efficiency
RE<C
Consumer and Other Applications
Part III: Outside Influences on the Technology Elite
Chapter 18: Making Regulators More Tech-Elite
Regulatory Challenges Galore
Not Just U.S. Regulators
The Shifting Winds
Conclusion
Chapter 19: Society's Changing View of Technology
Our Fragmented Society
Our Digital Generation Gap
Our Digital Addiction
Our Digital Fingerprints
Ethical Expectations of Technology Companies
Needed: A New Generation of Professionals
Conclusion
Smart Products That Consumers Can Trust—A Business Opportunity
Chapter 20: Market Analysts Morphing
The Geeks on Wall Street
Financial Analysts and Domain Knowledge
The Evolving Industry Analyst
Conclusion
Endgame: “Welcome to the NFL”
Elite Technology Teams
Any Given Sunday
The Coming Upheaval
And a Final Word from Coach Bear Bryant
Conclusion
Notes
About the Author
Index
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Prev
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Chapter 5: Convergence, Crossover, and Beyond
Next
Next Chapter
Chapter 6: Elegant: In a World of Flashing 12s
Part II
Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss
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