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The Power Presenter: Techniques, Style, and Strategy to Be Suasive, 2nd Edition
Cover Page
About This eBook
Title Page
Copyright Page
Dedication
Case Studies
Contents
Figure Credits
Register Your Book
Foreword to the Second Edition
All the World’s a Stage
Preface: Show Me the Money
Introduction: The Deer in the Headlights
Fight-or-Flight
Adrenaline Rush Remedies
The Mental Method
Book Conventions
Chapter One: Actions Speak Louder Than Words
Audience Advocacy®
The Power of the Visual
Chapter Two: Creating Empathy with Your Audience
Empathy
The Science of Empathy
The Effectiveness Matrix
Chapter Three: The Butterflies in Your Stomach
Fight-or-Flight: Internal Dynamics
Fight-or-Flight: External Dynamics
Presenter Behavior/Audience Perception
The Yikes! Moment
Chapter Four: The Quest for Content
Slides
Script
Teleprompter (Also Known as Autocue)
Comfort Monitors
Advanced Technology
Five Simple Steps to Develop Your Story
Chapter Five: The Mental Method
Concentration
The Mind–Body Connection
The Mental Method
Delivering Your Message
Chapter Six: The Learning Process
Change
The Four Stages of Learning
Comfort Zone Paradox
Repetition over Time
The Yikes! Moment
The Suasive Master Skills Cycle
Chapter Seven: Speak with Your Body Language
The Historic Kennedy–Nixon Debate
External Factors/Audience Perception
Visual Dynamics
Vocal Dynamics
Putting It All Together
Chapter Eight: Control Your Cadence: The Phrase
Cadence
Complete the Arc®
Rising/Falling Inflection
Complete the Arc in Action
Chapter Nine: Control Your Cadence: The Pause
Unwords
Ten Benefits of the Pause
Speak Only to Eyes®
Phrase & PauseSM
Cadence Summary
Chapter Ten: Tools of the Trade
Position
The Presentation Checklist
Putting It All Together
Chapter Eleven: SlideSynchronization
Design/Delivery Balance
The Suasive Meta Design Concepts
Seven Steps of SlideSync Delivery
SlideSync Delivery in Action
Chapter Twelve: SlideSync Narrative
Describe
Narrative Continuity
Three Simple Steps of Continuity
Putting It All Together
Chapter Thirteen: Masters of the Game
The Great Communicator
Sir Winston Churchill
President John F. Kennedy
Reverend Martin Luther King, Jr.
Reverend Billy Graham
The Great Communicator Redux
The Great Orators: Conversation and Empathy
Coda: Ending with the Beginning
Bookends
The Master Skills in Action
The Best Compliment
Endnotes
Appendix A Video Links
Video Links
Audio Links
Acknowledgments
About the Author
Index
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