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by Giles Lury
The Prisoner and the Penguin
Front Cover
Title Page
Copyright
Dedication
Introduction
It’s Story Time
1. The prisoner and the penguin
2. The tattooed ankle
3. From Switzerland with love
4. The mouse and the car park attendant
5. The sample of one
6. The chocolate lover taken for a fool
7. Beauty and the two undertakers
8. The charm bracelet and the 52 fundamental errors
9. To dye for
10. The inspirational birthday cake
11. The management who fired themselves
12. When 250,000 people were wrong
13. The noisy engine and the quiet clock
14. The party with extra toys
15. The ad that didn’t lie
16. A model brand, a model brand manager
17. A little weirdness goes a long way
18. The agency that said “no”
19. The hamburgers that didn’t get burnt
20. The jealous Frenchman
21. The golden web
22. Flipping the harp
23. The power of two little words
24. The stars’ free gifts
25. The plastic people with the plastic smiles
26. Batman and the ball boys
27. The tiger and the committee
28. Some bins and some fruit
29. It takes all sorts
30. The stitching and the email
31. The spelling mistake, the backrub and 100 zeros
32. The lipstick and the airline
33. The bank that likes to say No
34. Brotherly love?
35. The woman of many faces
36. More than a promise
37. The incisive letter K
38. The meerkats, the competition and a healthy dose of necessity
39. Daddy’s good luck charm
40. M is for Mom’s night off
41. Good luck’s bad luck
42. 10
43. No frills but lots of laughs
44. The no scold guarantee
45. The lonely smoker
46. The little car’s contribution to low-cost furniture
47. The glue that wouldn’t stick
48. The 5,000 failures
49. The bats, the prince and the sick note
50. The Dear James letter
51. If at first you don’t succeed, chew and chew again
52. Any colour as long as it is army green
53. A very special brew
54. The white knight and the choc-ice
55. A tired old story?
56. The 13-ton wristwatch
57. The Rolls Royce and the kettle
58. Red star at night, brewer’s delight
59. The no news good news
60. From the Isle of Skye to Buckingham Palace, a 171-year journey
61. Where’s Eddie?
62. The parsimonious boss and the $99 requisitions
63. The insanely great $50-million gamble
64. Would you, wouldn’t you?
65. The t-shirt, the fairy and the brand guardian
66. A drama and a crisis
67. Haven’t I seen you somewhere before?
68. Frisky and playful
69. From bloody awful to bloody awesome
70. This little piggy went to market and found inspiration
71. In hot pursuit of an ice-cold treat (Part 1 of 2)
72. Stolen with pride (Part 2 of 2)
73. A meal so good they bought the restaurant
74. Appearances can be deceptive
75. Don’t mince your words
76. The April fool
The Morals
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Copyright
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Dedication
The Prisoner
and the Penguin
and 75 other modern marketing stories
Giles Lury
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